Full-Time

Senior Product Marketing Manager

Ecosystems

Posted on 12/20/2024

Qualtrics

Qualtrics

5,001-10,000 employees

Experience management software for organizations

No salary listed

Senior

Company Historically Provides H1B Sponsorship

Provo, UT, USA

Hybrid work model: in-office three days a week (Mondays, Thursdays, and one additional day selected by the organizational leader).

Category
Product Marketing
Product
Requirements
  • 7+ years in B2B SaaS product marketing, preferably with at least 5 years focused on ecosystem or partnership marketing.
  • Bachelor's degree and/or equivalent preferred.
  • Strategic vision and creative problem-solving skills, using data and qualitative insights to create a strategic framework and measure success.
  • Demonstrated ability to manage GTM motions at scale to yield predictable results.
  • Exceptional oral and written communication skills.
  • Strong stakeholder management skills; can develop and maintain effective working relationships across both technical and commercial roles – including Engineering, User Experience Design, Product Management, Sales, Marketing, PR, Customer Success, and Operations.
  • Ability to navigate ambiguity and inspire collaborators to see opportunities through challenges.
  • Evidence of a growth mindset and the energy to be all-in and tackle challenges.
Responsibilities
  • Utilize insights from customer feedback, market trends, and competitive analysis to guide ecosystem strategy and product solution roadmaps.
  • Collaborate closely with a cross-functional team to prioritize key revenue-driving partnerships, aligning product offerings with market needs and partner capabilities.
  • Build relationships with key technology partners, GSIs, and advisory partners to expand market reach and enhance product offerings.
  • Craft high-impact, globally scalable messaging and marketing collateral that highlight joint value propositions, ensuring clear differentiation in a competitive landscape.
  • Create and execute GTM plans for ecosystem-related product offerings.
  • Partner with Sales, Revenue Marketing, Training, and Enablement teams to develop effective sales materials and training that highlight ecosystem advantages and support the selling process.
  • Develop and execute on joint marketing campaigns and programs with partners, including creating necessary collateral to support these initiatives. Work with PR to ensure consistent ecosystem announcements and collaborate with web teams to update all relevant content aligned with ecosystem initiatives.
Desired Qualifications
  • Experience in ecosystem strategy and product marketing within a dynamic and collaborative environment.

Qualtrics provides Experience Management (XM) software that helps organizations enhance the experiences of their customers and employees. The XM platform uses artificial intelligence to collect and analyze data from various sources, allowing businesses to make informed decisions. Qualtrics offers three main suites of tools focused on customer feedback, employee engagement, and product performance, enabling organizations to track and improve these areas continuously. This approach helps businesses increase market share, accelerate growth, and build brand loyalty. Qualtrics operates on a subscription-based model, providing clients with access to its platform and additional professional services like consulting and training. The company's goal is to empower organizations to understand and improve their experiences, making it a valuable partner for those looking to drive growth and enhance their brand.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Provo, Utah

Founded

2002

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven customer experience solutions boosts Qualtrics' market potential.
  • Partnerships with government agencies enhance Qualtrics' credibility and market reach.
  • Recognition as a leader in customer feedback management strengthens Qualtrics' competitive position.

What critics are saying

  • Increased competition from Medallia may impact Qualtrics' market share.
  • Dependence on AWS for cloud services poses potential risks if service terms change.
  • Focus on government partnerships may expose Qualtrics to policy-related risks.

What makes Qualtrics unique

  • Qualtrics offers a unified platform for managing customer, product, employee, and brand experiences.
  • The company leverages AI to provide real-time insights and automation in customer interactions.
  • Qualtrics' subscription-based model ensures a stable and predictable revenue stream.

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Benefits

Work hard/play hard - For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up. Everyone receives $1500 annually to spend on a ‘bucket list’ adventure.

Upward mobility - Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

Office perks - We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

Global - Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Total rewards - The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, quarterly bonuses, and tons of career mobility.

High bar - We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Whatech
Feb 26th, 2025
Key Call Center Outsourcing Market Trend 2025-2034: Increasing Focus On Introducing Ai-Based Real-Time Contact Center Solutions To Maximize Their Profits

For example, Qualtrics, a software enterprise located in the US, unveiled Real-Time Agent Assist and Automated Call Summaries Solutions for call centers in October 2022.

CXNet
Jan 8th, 2025
Jollibee Group Launches Global Customer Experience Program with Qualtrics

The Jollibee Group has entered into a multi-year partnership with Qualtrics to launch a comprehensive global customer experience program.

Trending Topics
Jan 8th, 2025
Ai Am Arbeitsplatz: Unterschiedliche Erwartungen Von Führung Und Mitarbeitenden

Eine neue Studie von Qualtrics zeigt eine deutliche Diskrepanz zwischen den Erwartungen von Management und Mitarbeitenden bei der Einführung von Künstlicher Intelligenz (KI). Während Führungskräfte auf Produktivitätssteigerung setzen, legen Mitarbeitende den Fokus auf Qualitätsverbesserung. „Wir stellen fest, dass die Wahrnehmung zwischen den Mitarbeitenden und ihren Führungskräften stark auseinanderklafft, was einen Mangel an Vertrauen offenbart. Wir wissen auch, dass es in Zeiten des Wandels schwieriger ist, Vertrauen zu gewinnen, was diese Kluft nochmals vergrößert“, so Benjamin Granger, Chief Workplace Psychologist bei Qualtrics. Game of AI: Wer regiert 2025?Vertrauenslücke bei AI-Implementierung

MRWeb
Jan 8th, 2025
Daily Research News Online

Medallia has appointed former Qualtrics and Clarabridge exec Mark Bishof as Chairman and CEO.

PR Newswire
Jan 6th, 2025
Qualtrics Hails Government Service Delivery Improvement Act As Significant Step To Improving The Citizen Experience

PROVO, Utah and SEATTLE, Jan. 6, 2025 /PRNewswire/ -- Qualtrics, the leader and creator of the experience management category, welcomes the new Government Service Delivery Improvement Act (H.R. 5887) signed by President Biden. The GSDI Act aims to improve the public's experience with government services and benefits delivered through various agencies by increasing accountability and coordination by appointing a Federal Government Service Delivery Lead and clarifying responsibilities for the heads of each executive branch."The signing of the GSDI Act by President Biden is an important and significant step forward to improving the customer experience on behalf of the American people," said Zig Serafin, CEO, Qualtrics. "Great service delivery is fundamental to cultivating trust in government, driving operational excellence, and creating high-performing engaged and productive agencies. It is critical government services are accessible, available, and accountable to those they serve, and the GSDIA establishes a comprehensive approach to enhance federal service delivery by ensuring every interaction residents have with government agencies is efficient, transparent, and responsive to their needs.""Qualtrics is proud to partner with hundreds of government organizations to improve the services they deliver to citizens, and appreciates the bipartisan leadership of U.S

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