Analyst – Programmatic

Analyst, Programmatic

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  

Open - We value diverse perspectives and new ways of working. 

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 

Let's shape the future together.  

The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients. They provide input in the construction of client decks and status documentation.   

This is a junior-level role requiring 1+ years of experience in programmatic or social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship. 

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers

• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle

• Maintain and organize campaign-specific materials in team’s shared document repository

• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

• Assist in the development of client-facing campaign performance reports

• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch

• Traffic campaign tags into ad exchange environments

• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance

• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

• Apply AI-assisted audience targeting, quality checks, and workflow automation to streamline campaign execution, reduce manual tasks, and support scalable, efficient media operations
• Leverage machine-learning driven automation and reporting capabilities to efficiently interpret large data sets, identify optimization opportunities, and deliver clear performance insights to internal teams
• Utilize AI-powered tools within DSPs (e.g., DV360, The Trade Desk) to monitor pacing, analyze performance trends, and support bid, budget, and optimization decisions across programmatic campaigns

• 1+ years of experience within media buying, preferably programmatic, paid social or paid search

• Experience with Amazon DSP, Walmart DSP, The Trade Desk, DV360 is nice to have

• Understanding of traditional and interactive media planning elements 

• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

• Strong analytics, organizational, and communication skills

• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel