City Cast

Daily local news podcasts network

Senior Media Manager

Performance & Paid MarketingUpdated on Nov 12

Full-timeRemote in USA$90k - $110k

About the Job

Requirements

Six to eight years of hands-on paid media experience, including campaign execution, optimization, and reporting.
Recent experience running campaigns in Meta and TikTok, working knowledge of Reddit Ads, and experience with at least one programmatic demand-side platform such as The Trade Desk, DV360, or StackAdapt.
A track record of managing meaningful budgets across multiple campaigns or markets and moving key performance metrics.
Comfort with measurement tools and concepts including pixels, conversion APIs, UTMs, attribution, and their limitations.
Strong analytical skills and experience partnering with analysts or data teams, including spreadsheet analysis and communicating findings clearly.
Clear, kind communication, including the ability to explain the reasoning behind results and discuss both unsuccessful and successful campaigns.
Curiosity about local news and its listeners and readers.

Responsibilities

Turn campaign plans from the Marketing Director into campaign builds covering audiences, placements, flighting, and budgets.
Handle one-off paid requests from individual cities, from strategy and setup through reporting.
Identify opportunities to shift spend, test new approaches, or reduce spending based on data.
Partner with city teams to understand their needs and ensure campaigns deliver outcomes such as listener growth and newsletter sign-ups.
Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic demand-side platforms.
Own targeting, bidding, pacing, and budget management across a portfolio of local markets.
Optimize campaigns daily and weekly by shifting budgets, refreshing creative, and adjusting bids and targeting based on data.
Test creative, audiences, placements, and landing pages, and maintain a record of lessons learned.
Brief and collaborate with creative teams on ads tailored to each platform.
Set up and maintain tracking, pixels, conversion events, and UTMs.
Work with the Senior Data Analyst to build regular performance reporting covering CPA, ROAS, cost per subscriber, and reach, and share takeaways with city and network teams.
Deliver weekly and monthly performance updates and walk teams through results.
Monitor industry developments, including privacy updates, new ad products, and platform changes, and explain their implications.

Desired Qualifications

Experience marketing podcasts, newsletters, or subscription media products.
Experience with audio, connected TV, or podcast advertising, including Spotify Ads, Pocket Casts, or Overcast.
Familiarity with geo-targeted, multi-market campaigns.

Senior Media Manager

City Cast · United States (Remote) · Full-time · Posted 2026-10-27

Salary: USD 90,000–110,000

Workplace: remote

Description

We're hiring a Senior Media Manager to execute, optimize, and report on the paid campaigns that help new listeners and readers find City Cast. Our Marketing Director sets the strategy; you'll turn those plans into campaigns that perform - building, launching, and tuning them across programmatic, Meta, TikTok, Reddit, and whatever platform earns its spot next. Then you'll tell us, clearly and often, how it's going.

This is a hands-on senior role. You'll be the person who knows our numbers cold, spots what's working (and what quietly isn't), and works with our data analyst to explain it to our teams in plain English. If you love the puzzle of turning a budget into real audience growth - city by city - we'd love to talk.

Deadline to apply: November 20, 2026

What you'll do

Bring the plan to life

Take campaign plans from the Marketing Director and turn them into builds: audiences, placements, flighting, and budgets.
Handle small, one-off paid requests from individual cities, from strategy and setup through reporting.
Flag what the data is telling you: where spend could shift, what's worth testing next, and what to pull back on.
Partner with our city teams to understand what they need (more listeners in Denver, more newsletter sign-ups in Nashville) and make sure campaigns deliver.

Run and optimize the campaigns

Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and our programmatic DSP(s).
Own targeting, bidding, pacing, and budget management across a portfolio of local markets.
Optimize daily and weekly: shift budgets, refresh creative, and adjust bids and targeting based on the data.
Test constantly - creative, audiences, placements, landing pages - and keep a running log of what we learned.
Brief and collaborate with creative on ads that feel native to each platform.

Measure and report

Set up and maintain tracking, pixels, conversion events, and UTMs so our data is something we can trust.
Work with our Senior Data Analyst to build regular performance reporting (CPA, ROAS, cost per subscriber, reach) and share clear takeaways with city and network teams, not just dashboards.
Deliver weekly and monthly performance updates, and walk teams through results so everyone knows what's working and why.
Keep an eye on industry changes (privacy updates, new ad products, platform shifts) and tell us what they mean for us.

Requirements

What you bring

6–8 years of hands-on paid media experience, with deep execution, optimization, and reporting chops (agency, in-house, or a mix).
Deep, recent experience running campaigns in Meta and TikTok, plus working knowledge of Reddit Ads and at least one programmatic DSP (The Trade Desk, DV360, StackAdapt, or similar).
A track record of managing meaningful budgets across multiple campaigns or markets — and moving the numbers that matter.
Comfort with measurement: pixels, conversion APIs, UTMs, attribution, and the honest limits of all of the above.
Strong analytical skills and experience partnering with analysts or data teams. You can live in a spreadsheet and still tell a story a non-marketer will remember.
Clear, kind communication. You explain why, not just what, and you're as comfortable saying "this didn't work" as "this crushed it."
Curiosity about local news and the people who listen to and read it.

Nice to have

Experience marketing podcasts, newsletters, or subscription media products.
Experience with audio, CTV, or podcast advertising (Spotify Ads, Pocket Casts, Overcast).
Familiarity with geo-targeted, multi-market campaigns.

Don't check every box? Apply anyway. We care more about how you think than whether your résumé matches a list word for word.

Benefits

This position is full-time and remote, with excellent benefits. The salary range is $90,000-$110,000 depending on experience. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. Read about our mission and core values here. We encourage everyone to apply.

About City Cast: We’re a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email newsletter and website that keeps you in the know about what’s happening in your community. Currently available in Chicago, DC, Denver, Las Vegas, Madison, Nashville, Philadelphia, Pittsburgh, Portland, Salt Lake, Seattle, and Twin Cities, City Cast is the smartest, easiest way to connect with the place you live and love.

City Cast is an affiliate of Graham Holdings. Read the Graham Holdings Company California Worker Privacy Statement here.

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About the Company

City Cast

Daily local news podcasts network

City Cast curates daily, city-specific news by producing short, local podcasts for different cities and supplementing them with a daily email digest. How it works: each city has its own daily podcast episode that covers local happenings, plus a mail newsletter that highlights the day’s top local stories, events, and developments. This combination makes it easy for listeners to stay informed on their own terms—audio during commutes and text summaries in their inbox. Distinguishing factors: a broad network of city-focused, short-form episodes across many cities, paired with an easy-to-skim daily email, rather than generic national news or infrequent updates from a single outlet. Goal: help residents understand what’s happening in their community and feel connected by delivering timely, accessible local news every day.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Arlington, TX
Founded: 2020

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