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Publicis Groupe

Runs advertising and digital transformation services

Influencer Strategy Director

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong strategic thinking and storytelling skills, with genuine curiosity about social media, creators and culture.
  • Experience setting strategic direction for complex social, influencer or integrated campaigns.
  • Confidence building relationships with senior clients and guiding strategic decision-making.
  • Strong analytical skills, with the ability to spot meaningful patterns in data and turn insight into action.
  • A clear understanding of how social, influencer and media work together within today's digital ecosystem.
  • Experience helping other strategists develop and strengthening the quality of a team's strategic output.
  • A solid understanding of the platforms, measurement approaches and best practices behind effective social and influencer marketing.

Responsibilities

  • Own and deliver integrated social and influencer strategy across a key client account, connecting cultural insight, creator thinking, media and measurable business outcomes.
  • Set clear strategic direction, turning data and cultural signals into focused recommendations and opportunities.
  • Build trusted relationships with senior clients, guiding strategic conversations and helping teams make well-informed decisions.
  • Partner closely with creative, media and account teams to turn strategy into distinctive, effective creator-led work.
  • Bring clarity and ambition to briefs, ensuring programmes have a strong strategic foundation from the outset.
  • Keep programmes commercially considered and strategically rigorous while creating space for ambitious creative thinking.
  • Support and develop fellow strategists, sharing your expertise and helping maintain a consistently high standard of strategic work.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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