Social Media & Digital Advertising Lead

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Manager

Job Description & Summary

Why Join PwC Ireland? 

At PwC Ireland, you’ll be part of a purpose-driven organisation dedicated to building trust in society and solving our clients’ most complex challenges. Here, diverse teams collaborate across sectors and geographies to deliver innovative solutions that make a real difference. 

We invest in your growth through continuous learning, leadership development, and access to cutting-edge technology, empowering you to shape your career and impact the future of business and society. 

About the role:

PwC Ireland’s Clients & Markets team plays a key role in bringing our strategy to market, strengthening our brand and ensuring our expertise, people and insights reach the audiences that matter. We are looking for an experienced Social Media & Digital Advertising Lead to lead PwC Ireland’s social media and digital advertising strategy for a six-month period.

This is a specialist role responsible for using organic and paid social media as well as digital advertising to extend the reach and impact of PwC Ireland’s priority campaigns, thought leadership, sponsorships and senior leaders. The role will ensure social and paid digital channels are fully integrated into our go-to-market activity, with clear audience strategies and a strong focus on amplification, engagement, optimisation and measurable impact. This reflects the remit already established for the role internally.

The successful candidate will combine strategic thinking with strong digital expertise and excellent execution. They will work closely with colleagues across Campaigns, Content, Sponsorships, Events and the wider Clients & Markets team, as well as Partners and senior stakeholders across the firm.

What you will do:

Social media strategy and channel leadership

• Ensure social media is integrated effectively into priority campaigns, thought leadership, sponsorships and market-facing activity rather than operating as a standalone communications channel.

• Maintain strong oversight of PwC Ireland’s corporate social media presence and ensure activity reflects the firm’s brand and strategic priorities. PwC Ireland’s existing internal guidance confirms responsibility for its corporate social channels and the requirement for content to align with strategic priorities or campaigns and be relevant to a business audience. 

• Identify emerging platform trends and opportunities and translate these into practical recommendations for PwC Ireland.

Digital advertising and paid media

• Lead the planning and activation of PwC Ireland’s paid social and digital advertising activity.

• Translate campaign objectives into clear digital audience, targeting, channel and amplification strategies.

• Work with relevant internal teams and external partners to develop, activate and optimise digital advertising campaigns.

• Monitor campaign performance and use insight to improve targeting, investment and effectiveness.

• Ensure paid media supports priority business and marketing objectives rather than being treated simply as an activity or reach channel.

Campaign and thought leadership amplification

• Develop amplification strategies for priority campaigns, thought leadership,  sponsorships and other strategic marketing initiatives.

• Advise Campaign and Content colleagues on how social and paid activation can maximise the value and reach of marketing investment.

• Identify opportunities to extend the life and impact of high-performing content.

• Use audience and performance insight to inform future activation decisions.

• Lead social media activation and amplification for priority firm sponsorships, flagship platforms and other high-profile market initiatives.

Executive profiling

• Support Partners and senior leaders to strengthen their external profile and market visibility in areas aligned with PwC Ireland’s strategic priorities.

• Develop social media approaches that enable leaders to credibly participate in relevant market conversations and amplify PwC thought leadership.

• Provide practical advice on LinkedIn presence, content sharing and effective digital engagement.

• Support strategic executive profiling initiatives and programmes.

• Support the creation and recording of social-first thought leadership content, including video content featuring Partners and senior leaders.

Measurement, insight and optimisation

• Establish clear KPIs and measurement frameworks for social media and digital advertising activity.

• Track performance across reach, audience growth, engagement, traffic, conversion and other relevant campaign outcomes.

• Translate data into actionable insight, identifying what is working, what is not and where activity or investment should change.

• Benchmark PwC Ireland’s social and digital performance against competitors and B2B best practice.

• Provide clear performance reporting and recommendations to marketing and senior stakeholders.

Governance and reputation

• Ensure social media and digital advertising activity complies with relevant PwC brand, risk and governance requirements.

• Maintain appropriate oversight of PwC Ireland’s social media channels, including monitoring and escalation of potential reputational issues.

• Work with relevant stakeholders to respond appropriately to emerging social media issues.

• Promote good social media practice across the firm through guidance, training and workshops.

Collaboration and stakeholder management

• Build strong relationships across Clients & Markets, Lines of Service and sector teams to understand business priorities and translate them into effective digital activation.

• Work particularly closely with Content, Campaigns, Brand, Design and Events to deliver integrated marketing activity.

• Provide specialist social media and digital advertising advice to Partners, Directors and marketing stakeholders.

• Work effectively with PwC network colleagues and external agencies/partners where appropriate.

• Deliver practical social media training across the firm, including tailored 1:1 coaching and support for Partners and senior leaders to build confidence and effectiveness on social channels.

Who we are looking for:

• Strong experience in social media, digital marketing and paid digital advertising, ideally within a B2B, professional services or similarly complex organisation.

• Strong working knowledge of major social platforms, particularly LinkedIn, and the role of social media within a sophisticated B2B buying environment.

• Hands-on experience planning, activating and optimising paid social and digital campaigns.

• Strong understanding of audience segmentation, targeting and digital campaign optimisation.

• Experience using analytics and performance data to generate actionable insight and improve marketing effectiveness.

• Strong understanding of brand, reputation and risk considerations within corporate social media.

• Excellent stakeholder management and communication skills, with the confidence to provide clear specialist advice and challenge where necessary.

• Strong organisational skills and the ability to manage competing priorities in a fast-paced environment.

• Commercial judgement and the ability to connect digital marketing activity to broader business and client objectives.

• A collaborative approach and the ability to work effectively across multidisciplinary marketing teams.

Our commitment to you 
We’re committed to building an inclusive culture that empowers our people to thrive and feel a sense of belonging at PwC. We seek to attract talented people from different backgrounds with diverse perspectives who can bring innovation and creativity. At PwC, your hard work doesn't go unnoticed. We celebrate your achievements not just within the firm, but among your peers as well. Our rewards are designed to fit your unique lifestyle and needs.  And because being part of PwC should be rewarding every day, you'll have access to PwC perks a handpicked selection of exclusive discounts, experiences, and extras just for being part of our team.

Application support 
We are committed to an inclusive recruitment experience. If you require any adjustments during the application or interview process, please let us know ([email protected]). All requests will be treated confidentially and supported wherever possible to help you showcase your strengths.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Adobe Experience Manager (AEM), AI Fluency, AI-Human Collaboration, Analytical Thinking, Campaign Management, Campaign Performance Analysis, Coaching and Feedback, Communication, Communications Management, Communications Strategy, Competitive Analysis, Content Delivery, Content Management, Content Marketing, Content Strategy, Creativity, Data Analytics, Data-Driven Insights, Data Visualization, Digital Analytics, Digital Audience Targeting, Digital Business Development {+ 34 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date