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Digimarc

Licenses digital watermarks for packaging.

Account Executive - CPG

Account ExecutivePosted on Nov 12
Full-timeUnited States

About the Job

Requirements

  • At least 10 years of enterprise selling experience, including meaningful experience selling material business outcomes to Fortune 500 companies.
  • Proven success closing complex six- and seven-figure enterprise deals with C-level stakeholders across multi-stakeholder buying processes.
  • Demonstrated ability to build pipeline from greenfield territories or account lists with no installed base and achieve the sales target.
  • A track record of owning and growing installed-base revenue through renewals, upsell, and cross-sell, supported by customer relationships.
  • Deep command of MEDDPICC or an equivalent qualification framework.
  • Fluency in Salesforce-driven forecast and pipeline management, including accountability in a weekly forecast cadence.
  • Experience selling technical solutions to both business and technical audiences.
  • Understanding of customer organizational and partner ecosystems, including firmware, hardware, software, and systems integrator partners.
  • Ability to work in an AI-first revenue stack and use AI in personal workflows to understand customer problems and business drivers.
  • Willingness to complete and maintain sales certification covering the playbook, pitch, pricing, positioning, product, personnel, key questions, and company history.
  • Excellent written and verbal communication, including executive-level materials and business cases.
  • Executive presence and credibility with senior buyers.
  • Willingness and ability to travel up to 30%, including regular in-person customer visits.

Responsibilities

  • Own a bounded, named account list in key industries and develop every account in the assigned patch.
  • Build pipeline through an AI-first outbound motion that includes deep account research, multithreaded prospecting, and personalized outreach.
  • Partner with the sales development representative on every inbound lead in the patch, jointly qualify leads, and promptly enter each as an opportunity or disqualify it with direct written feedback after the first meeting.
  • Multithread qualified opportunities early, map buying committees, and guide opportunities through mutual close plans.
  • Coordinate with the Renewals team to ensure every renewal lands on time, and personally take renewals to close when they require cost justification, a business case, or executive engagement.
  • Drive upsell and cross-sell across the installed base and maintain account plans identifying an expansion path for every customer.
  • Serve as the commercial escalation point for customers, engage appropriate internal resources, and own customer relationships through regular onsite visits, executive connections, and relationship-building gestures.
  • Run full-cycle enterprise sales, including discovery, business cases, mutual close plans, procurement, and signature.
  • Sell a sophisticated technology platform, including software development kits, application programming interfaces, and embedded solutions, often alongside partners, systems integrators, and hardware or firmware providers.
  • Partner with Solution Advisory to deliver technically credible value propositions.
  • Apply MEDDPICC to every deal and keep Salesforce current, accurate, and inspectable.
  • Complete and maintain certification on the sales playbook, pitch, pricing, positioning, product, personnel, key questions, and company history.
  • Participate in weekly pipeline generation, weekly forecasting, deal reviews, and territory planning.
  • Participate in tradeshows, executive briefings, and customer dinners to generate pipeline.
  • Provide sales leadership with evidence-based field perspectives on messaging, positioning, and product-market fit.
  • Coordinate with the Renewals team to ensure renewals land on time and step in on renewals that require cost justification, a business case, or rescue.
  • Maintain weekly pipeline coverage ahead of the sales target, qualify inbound leads, and multithread and advance qualified opportunities.
  • Call the weekly sales forecast for new business and renewals within the 13-week operating cadence.

Desired Qualifications

  • Experience selling identification, authentication, traceability, loss-prevention solutions, or other complex platform technology into retail, consumer packaged goods, or adjacent industries.
  • Experience selling through or alongside systems integrators, partners, and hardware or firmware providers.
  • Experience as an early sales representative building a sales playbook rather than inheriting one.
  • Experience selling through software development kits, application programming interfaces, or embedded-solution sales is strongly preferred.

About the Company

Digimarc

Licenses digital watermarks for packaging.

Digimarc embeds imperceptible digital watermarks into packaging, labels, audio, and documents to enable automatic identification and data capture for retailers, manufacturers, and packaging companies. The watermarks are read by smartphones, scanners, or digital readers to streamline checkout, track inventory, verify authenticity, and support recycling initiatives. It differentiates itself with watermarking across multiple media types under a licensing model and by participating in industry projects like HolyGrail 2.0 to improve packaging identification. Its goal is to secure and speed up product identification across the supply chain, improve operational efficiency, protect brands, and promote sustainable packaging practices.

Company size
201-500
Company stage
IPO
Headquarters
Beaverton, OR
Founded
1994

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