Automotive Lead Technician
About the job
- Must have a valid automobile driver's license at all times and be able to drive customer and company vehicles.
- Be skilled in brake diagnosis and repair.
- Be skilled in alignment, steering, and suspension diagnosis and repair.
- Be skilled in general automotive maintenance and tire repair.
- Hold current federal, state, and local certifications or licenses where applicable.
- Be able to communicate technical information to non-technical people.
- Have reading, writing, and math skills.
- Diagnose and repair brake and hydraulic, exhaust, primary and/or advanced fuel ignition and electrical, suspension and alignment, air conditioning, and computer systems to specifications.
- Explain technical diagnoses and needed repairs to non-mechanical individuals.
- Stay current with changing automotive technology through paid formal training.
- Assist and train technicians and mechanics in performing technical activities.
- Obtain or maintain A.S.E. certifications in at least five of A1–A8 within the first two years of employment; the company pays test and registration fees regardless of result, and technicians receive a bonus for each test passed.
- Have a strong understanding of electrical/electronic systems, engine repair, engine performance, automatic transmission/transaxle, manual drivetrain/transmission, or automotive heating/air conditioning.
- Have five years of automotive repair experience, demonstrate skills through third-party assessments or certifications, or complete a Vocational-Technical School Program.
- Hold A.S.E. certification in at least three of A1–A8; L1 may count as one, with Brakes and Steering & Suspension A.S.E.s preferred.
Company Overview
Bridgestone Retail Operations (BSRO) is part of Bridgestone Americas and employs over 22,000 teammates in North America. BSRO operates more than 2,200 company-owned stores, including Firestone Complete Auto Care, Tires Plus and Wheel Works locations. With locations across North America and more than $4.5 billion in tire and auto service sales, Bridgestone Retail Operations is the right place to build a career. Whatever role you fill, when you represent the Bridgestone name, you are a valued teammate, and part of our larger mission to Serve Society with Superior Quality. We start by offering each teammate more than just competitive pay. We provide formal training, performance incentives, paid vacation and holidays, competitive healthcare packages for full-time and part-time employees, and a 401k plan to help build towards your future. We believe people can only provide superior service and quality to others when they are allowed to bring their whole self to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. So, show us what you are made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.
Job Category
Position Summary
$2000 SIGN ON BONUS **New Teammates Only**The Lead Technician position requires your experience and technical expertise to diagnose drivability and electrical systems, while using your leadership and mentoring skills in driving a team toward increased customer care and satisfaction.Pay Range: $30.42 - $59.42


Our technicians enjoy a performance-based compensation model known as flat-rate pay. This system rewards our skilled professionals with a predetermined amount for each eligible task, fostering a culture of quality and efficiency and swift task accomplishment, ensuring you're fairly rewarded for your expertise and dedication. The rates shown reflect earning potential within this region and may be lower or higher based on available work, individual productivity, and experience.

Bridgestone is committed to fair and lawful compensation practices. All employees receive pay that meets or exceeds the applicable minimum wage requirements.
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Responsibilities
- Diagnose and repair to specifications - brake and hydraulic, exhaust, primary and/or advanced fuel ignition and electrical, suspension and alignment, air conditioning and computer systems.
- Adequately explain technical diagnoses and needed repairs to non-mechanical individuals.
- Stay current with rapidly changing automotive technology through continuous paid formal training.
- Assist and train technicians/mechanics in performing technical activities.
- Obtain or maintain A.S.E. certifications in at least five of A1 – A8 within first two years of employment. (Tests and registrations fees are paid for by company pass or fail. Technicians receive bonus for each test passed)
Minimum Qualifications
Must have a valid automobile driver's license at all times and be able to drive customer and company vehicles.
Skilled in brakes diagnosis/repair
Skilled in alignment, steering & suspension diagnosis/repair
Skilled in general automotive maintenance & tire repair
Current federal, state and local certification/license where applicable.
Ability to communicate technical information to non-technical people.
Reading, writing and math skills.
Preferred Qualifications
Strong understanding of any of the following:
Electrical/electronic systems
Engine repair
Engine performance
Automatic transmission/transaxle
Manual drivetrain/transmission
Automotive heating/AC
5 years of automotive repair experience, demonstrated skills via third party assessments/certifications, or completion of Vocational-Technical School Program
A.S.E. certification in at least 3 of A1-A8 (L1 can be one of the three – Brakes and Steering & Suspension A.S.E.s preferred)
OUR CREW KNOWS BENEFITS
- Medical, Dental and Vision – Starting day 1 for all our teammates
- Paid vacation and holidays
- On-the-job training and company-funded ASE certifications
- Flexible work schedule
- 401(k) match
- On demand pay (daily pay) program available
OUR VALUES GIVE BACK TO YOU
- Professional Development: No matter where you’re at in your career, we’ve got the resources to help you level up.
- Community Involvement: We pride ourselves on working with our local communities and giving back where we can.
- Integrity & Teamwork: Part of what makes our teams different is our drive to do things right, always, together.
At Bridgestone, you are Free to Be
We believe people can only provide superior service and quality to others when they feel safe bringing their chosen version of themselves to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. So, show us what you are made of, because who you are is what we need.
What we offer
At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:
- A supportive and engaging onboarding experience to ensure a smooth transition into our team.
- The opportunity to develop and grow, through training and regular mentorship.
- Corporate Social Responsibility activities.
- A truly global, dynamic and challenging work environment.
- Agility and work/life effectiveness and your long-term well-being.
- An effective and inclusive team.
Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider all individuals for employment based on their unique merit and without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.
Employment Eligibility
If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
About the company
Bridgestone is a global manufacturer and seller of tires and rubber products for passenger cars, trucks, buses, aircraft, and construction/mining vehicles, along with a diversified line of industrial rubber and chemical products. Its tires and related products work by using rubber compounds, treads, belts, and inflating systems to provide grip, stability, and load support for different vehicles; the company combines product development with a broad distribution network to reach customers worldwide. Compared with many competitors, Bridgestone differentiates itself through its large, worldwide reach and its integrated portfolio that spans consumer tires, industrial rubber, and chemical products, all aimed at delivering reliable mobility solutions. The company's goal is to be a leading global supplier of tires, rubber and chemical products that support safe and efficient transportation across various industries and regions.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Tokyo, Japan
Founded
1931
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Simplify's Take
What believers are saying
- TyreCall becomes Bridgestone’s exclusive Ireland passenger distributor on November 1, 2026.
- Fiscal 2026 guidance calls for ¥4.5 trillion revenue and ¥515 billion operating profit.
- Bridgestone’s May 11, 2026 Hsinchu shift deepens sales-service margins without factory overhead.
What critics are saying
- Bridgestone closed Hsinchu manufacturing on May 11, 2026, cutting production jobs.
- U.S. tariffs still subtract about ¥55 billion from fiscal 2026 profit.
- If premium tire launches disappoint, Bridgestone’s 24MBP growth reset stalls.
What makes Bridgestone unique
- Bridgestone became Formula E’s sole tyre supplier on October 1, 2026.
- Bridgestone’s GEN4 tyres use 65% recycled and renewable materials.
- Bridgestone plans over 25 passenger tyre launches in fiscal 2026.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Paid Vacation
- Paid Holidays
- Paid Time Off
Company News
Bridgestone Launches BATTLAX ADVENTURE A42 motorcycle tire. Oct 22, 2026, 09:00 ET The new on-road-oriented adventure tire supports safety, peace of mind and comfortable long-distance touring NASHVILLE, Tenn., Oct. 22, 2026 /PRNewswire/ - Bridgestone Corporation (Bridgestone) today announced the launch of BATTLAX ADVENTURE A42, an adventure motorcycle tire that will become available sequentially in countries worldwide starting Jan. 1, 2027[1]. Under the concept of "the answer to the road-going adventurers", the BATTLAX ADVENTURE A42 is designed to deliver an excellent balance of peace of mind, economy and comfort for adventure riders who primarily ride on-road. From city streets to expressways and winding roads, the tire achieves an optimal balance of wet performance and wear life while helping reduce tire noise while riding, supporting comfortable long-distance touring. Improving a Proven Foundation Adventure motorcycles are recognized for their versatility, ranging from urban riding to long-distance travel. In the European market, demand for tires in this category has increased by 45% over the past decade[2]. Bridgestone launched the BATTLAX ADVENTURE A41 in December 2017 to address the primary needs of riders in this growing segment, including strong wet performance during sudden rainfall, improved wear resistance and comfort on long-distance journeys. Building on its predecessor's proven foundation, the BATTLAX ADVENTURE A42 further supports these essential riding needs by delivering improvements in each area: * Enhanced Wet Performance: The BATTLAX A42 reduces tire slip ratio under straight-line acceleration by 14% compared to the previous model[3], contributing to stable riding even in rain. * Extended Wear Life: The new BATTLAX A42 delivers longer wear life than its predecessor at both tire positions, with 18% longer life at the front and 25% longer life at the rear[3]. * Reduced Tire Noise: With a larger contact patch, the new BATTLAX A42 tire is designed to deliver greater riding stability and comfort. In internal testing, it reduced tire noise by 15% compared to the previous model[3]. Engineering and Technological Advancements The new Bridgestone BATTLAX ADVENTURE A42 road adventure tire achieved improved performance over its predecessor thanks to new tread compounds, an adventure-inspired tread pattern, and optimized construction. The upgraded tire construction leverages the core details of the BATTLAX lineup while incorporating new materials and design choices tailored for road-oriented adventure bikes. * Optimized Compound Formula: The front tire compound of the BATTLAX A42 uses a flexible polymer to improve road-surface grip, while the rear compound uses a polymer that enhances wear resistance and mileage. Both compounds include optimized silica and carbon content that achieves a high level of balance between wet performance and tire life. * New Pattern Design: Inheriting the design lineage of the latest BATTLAX lineup[4], the tire features an aggressive yet refined new tread pattern suited to adventure motorcycles. In addition to incorporating Pulse Groove water drainage technology[5], the tire boosts pattern stiffness through a revised groove layout to improve the overall balance of wet performance, wear life and quietness. | 2027 Launch Sizes | / | 2028 Launch Sizes | | Front | 90/90V21M/C (54V) TL | Front | 90/90-21M/C 54V TL UM | | / | 110/80R19M/C 59V TL | / | 100/90-19M/C 57V TL UM | | 120/70R19M/C 60V TL | 120/70ZR17M/C (58W) TL | | / | 120/70ZR19M/C 60W TL | | Rear | 150/70R17M/C 69V TL UM | Rear | 130/80R17M/C 65H TL UM | | / | 150/70ZR18M/C 70W TL | / | 140/80R17M/C 69V TL UM | | 170/60R17M/C 72V TL | 150/70R18M/C 70V TL UM | | / | 160/60ZR17M/C (69W) TL | | 170/60ZR17M/C 72W TL | | UM: When mounting on a tube-type rim, use a tube. | Bridgestone is committed to supporting the development of a safe and enjoyable motorcycling culture, offering peace of mind by advancing a premium strategy centered around the BATTLAX lineup. Through these efforts, the company strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in "Bridgestone E8 Commitment" and to continue providing "Riding Excitement" 10, 20 years down the line. | [1] Japan domestic launch is planned for February 1, 2027. | | [2] Calculated based on aggregated data from TYRES EUROPE (https://tyreseurope.org/). | | [3] Comparison based on internal testing of the Bridgestone Battlax Adventure A42 vs. the Bridgestone Battlax Adventure A41 in tire sizes 120/70R19M/C and 170/60R17M/c. Results may vary depending on proper tire and vehicle maintenance, surface conditions and riding habits. | | [4] Related releases: | | Oct. 19, 2023: "Bridgestone Launches BATTLAX HYPERSPORT S23 Premium Sports Motorcycle Tires" | | Oct., 2024: "Bridgestone Launches BATTLAX SPORT TOURING T33 Premium Sport Touring Motorcycle Tires" | | [5] Pulse Groove Technology for Motorcycle Tires. | About Bridgestone Americas, Inc.: Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play. SOURCE Bridgestone Americas, Inc.
Bridgestone stock trades at 12.42 times earnings, and revenue reaches JPY 1.21 trillion. Published on 10/20/2026 at 19:13 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS Second-quarter net income reached JPY 114.13 billion. Bridgestone stock costs EUR 22.81 on October 20, 2026 at 7:07 p.m. CEST. Quarterly results and valuation. * Bridgestone reported JPY 1.21 trillion in second-quarter revenue for 2026. * Second-quarter net income reached JPY 114.13 billion. * Bridgestone stock traded at EUR 22.81 at Lang & Schwarz on October 20, 2026 at 7:07 p.m. CEST. * Third-quarter results are scheduled for November 12, 2026. * The price-to-earnings ratio stood at 12.42. Bridgestone (ISIN JP3830800003) generated JPY 1.21 trillion in revenue in the second quarter of 2026, while net income reached JPY 114.13 billion, according to Yahoo Finance. The figures put the latest quarterly operating scale ahead of the first-quarter revenue of JPY 1.11 trillion. Bridgestone stock was trading at EUR 22.81 at Lang & Schwarz on October 20, 2026 at 7:07 p.m. CEST. Discover more Invest in Stocks Compare Motorbikes Hire Accountants Quarterly revenue sets the base. The second-quarter revenue figure was paired with net income of JPY 114.13 billion and operating income of JPY 157.75 billion. The corresponding first-quarter figures were JPY 92.11 billion for net income and JPY 122.37 billion for operating income, giving investors a concrete comparison between the two 2026 quarters. Note reported that Bridgestone's first-half revenue reached JPY 2.3217 trillion and adjusted operating profit reached JPY 280.9 billion. That analysis also identified restructuring effects and second-half cost pressure as factors investors must separate from the underlying sales trend. Valuation sits below the yearly high. Bridgestone's Tokyo quotation was JPY 4,023.00 at 3:30 p.m. JST on October 20, 2026. The 52-week range was JPY 3,180.00 to JPY 4,393.00, while the price-to-earnings ratio was 12.42 and the market capitalization was JPY 4.97 trillion. The euro quotation and the Tokyo quotation are separate venue measures. When are the next results? Bridgestone's investor-relations calendar schedules third-quarter 2026 results for November 12, 2026, with publication planned for 2:30 p.m. Tokyo time, according to Bridgestone. The date gives the quarterly revenue and profit figures a defined next reporting point. Comparison with peers. Discover more Compare Tires Track Earnings Compare Biz Loans Bridgestone (Tokyo Stock Exchange, JPY): P/E 12.42, market capitalization JPY 4.97 trillion. Toyota Motor (Tokyo Stock Exchange, JPY): P/E 8.83, market capitalization JPY 36.7 trillion. Nissan Motor (Tokyo Stock Exchange, JPY): P/E minus 2.36, market capitalization JPY 977.6 billion. Two venues frame the quotation. The Tokyo listing identifies Bridgestone as a Japanese auto-parts company, while its euro quotation provides a separate trading reference for investors in Germany. The next company update is scheduled for November 12, 2026. Bridgestone was trading at EUR 22.81 at Lang & Schwarz on October 20, 2026 at 7:07 p.m. CEST. On the Tokyo Stock Exchange, the stock last traded at JPY 4,023.00 on October 20, 2026 at 3:30 p.m. JST. The further course of trading is shown by the continuously updated real-time quote of Bridgestone stock. Bridgestone stock facts. * Company: Bridgestone Corporation * ISIN: JP3830800003 * Ticker: 5108.T * Primary exchange: Tokyo Stock Exchange * Price Lang & Schwarz (as of October 20, 2026, 7:07 p.m. CEST): EUR 22.81 * Market capitalization: JPY 5.0 trillion (as of October 20, 2026) * 52-week range: JPY 3,180.00-4,393.00 (as of October 20, 2026) * Sector / Industry: Consumer Cyclical / Auto Parts Discover more Order Car Parts Sponsored Ad Bridgestone stock: new analysis - 22 October. Fresh Bridgestone information released. What's the impact for investors? Our latest independent report examines recent figures and market trends. Disclaimer regarding our articles: This is not investment advice, nor is it a recommendation to buy or sell. Information regarding prices, companies, and markets is provided without guarantee; changes may occur at any time. Stock market transactions can result in significant losses. Our articles are created and reviewed, in whole or in part, automatically with the assistance of AI. en | JP3830800003 | BRIDGESTONE | boerse | 70376526 | bgmi
Formula E tires developed for GEN4. Formula E is an all-electric championship governed by the FIA. Races take place on international circuits and temporary street tracks in cities including Monaco, Sao Paulo, Sanya and Tokyo. The series promotes programs such as FIA Girls on Track. It reports a global fan base of more than 400 million. Bridgestone said it developed the Potenza GEN4 tire for high grip and broad adaptability to varying road and weather conditions. The company also developed it for durability from the start to the finish of races. For wet conditions, Bridgestone introduced the Potenza GEN4 for Typhoon Tire rain tire. It is designed for stability in heavy rain and grip on wet surfaces. Materials and manufacturing. Bridgestone reports a 65% ratio of recycled and renewable materials allocated to every GEN4 tire. The materials include carbon black from pyrolysis oil of end-of-life tires and silica from rice husks. The company said natural rubber sourcing complies with the GPSNR Assurance System and third-party verification. Bridgestone also reported allocating 100% renewable energy for heat and electricity in tire production. The company said it is pursuing lower-carbon logistics and chemical recycling initiatives for end-of-life tires with partners. Bridgestone hosts Rome Formula E event. Ahead of the 2026-27 season, Bridgestone hosted the Bridgestone Formula E World Premiere in Rome on Sept. 30. Representatives of the FIA, Formula E, teams, drivers and media attended. Executives introduced GEN4 tire technology and unveiled GEN4 tires featuring a new Bridgestone motorsport logo and design elements. Bridgestone also showcased tire production and development at its Technical Center Europe. Leadership statements. "Our return to the FIA World Championship is an exciting re-entry that embodies Bridgestone's history of passion and innovation," said Yasuhiro Morita, Global CEO and Representative Executive Officer, Bridgestone Corporation. "Under our Mission 'Serving Society with Superior Quality,' we have continued to push the limits with an insatiable quest for performance and a sense of responsibility for a better future through motorsport activities. On the supreme stage of Formula E, we will further evolve the balance of performance and sustainability and pioneer a new future for mobility. Together with organizers, teams, drivers, partners and fans, we look forward to creating a new future." "We are delighted to welcome Bridgestone to Formula E as our sole tire supplier for the 2026/27 Season and beyond," said Jeff Dodds, CEO, Formula E. "Combining rich motorsport heritage with cutting-edge sustainable innovation, Bridgestone is a fitting partner as we embark on this exciting new era. The GEN4 car represents the pinnacle of sustainable motorsport design, and we look forward to working with Bridgestone as we continue to redefine electric racing and lead the race for progress both on and off the track." "Bridgestone's appointment as the sole tire supplier for the ABB FIA Formula E World Championship marks an exciting new chapter as we enter the GEN4 era," Marek Nawarecki, senior circuit sport director, FIA. "The tires will play a key role in delivering the performance and efficiency expected from this new generation of Formula E cars. Building on the collaboration already established during the development of the GEN4 tires, we look forward to continuing this work with Bridgestone, Formula E and the teams to deliver tires that meet the demanding requirements of the ABB FIA Formula E World Championship and contribute to close, competitive racing for drivers and fans." Bridgestone adds Formula E title sponsorship. "We are truly delighted to showcase Bridgestone's technology and passion to the world on the new stage of Formula E," said Hiroshi Imai, executive officer, CPO, Global Motorsports, Bridgestone Corporation. "In developing the Potenza GEN4, we pushed the limits of our technology to fully unlock the overwhelming performance of the GEN4. In particular, the newly introduced Potenza GEN4 for TYPHOON TIRE represents a symbolic evolution for the GEN4 era, enabling drivers to confidently take on even wet conditions. By supporting the dramatically evolved GEN4 from the ground up, we are also advancing initiatives toward carbon neutrality and resource circulation, striving to realize sustainable motorsport. We will continue to deliver the superior quality to circuits around the world, bringing new excitement and inspiration to racing fans worldwide." Bridgestone will supply tires for all 2026-27 events and serve as title sponsor for four races. The company said it will also support event activations.
Bridgestone deploys easytrack at SR Technics Spain MRO hub. * By TT News * October 10, 2026 SR Technics operator performing a wheel assembly using the 'easytrack' application. Bridgestone Aircraft Tire (Europe), a Bridgestone Corporation subsidiary, has announced the deployment of its 'easytrack' tyre management system at SR Technics Spain SAU, the tyre and wheel maintenance hub of global maintenance, repair & overhaul (MRO) provider SR Technics. The scalable digital platform is accessible on desktop and mobile devices. Designed for airlines and MROs, 'easytrack' manages inbound and outbound tyre and wheel flows across single- or multi-site operations. It delivers real-time identification, tracking and documentation throughout each asset's lifecycle. The project follows the solution's first airline implementation in 2025, becoming its second customer rollout and first MRO application. MRO providers handle large tyre and wheel volumes for multiple airlines, complicating operations. 'easytrack' simplifies asset management and improves traceability, accuracy, safety and productivity. At SR Technics Spain SAU, it digitalised paper-based processes, cutting processing time by 45 percent, reducing data-entry and identification errors and improving flow management across Palma de Mallorca and Madrid. From left: David Sautois, 'easytrack' Product Manager, Bridgestone Aircraft Tire (Europe) S.A.; Antonio Colella, General Manager, SR Technics Spain SAU; Jean-Philippe Minet, Managing Director, Bridgestone Aircraft Tire (Europe) S.A.; Eugenie Baradzina, Commercial Director, SR Technics Spain SAU. The results stem from a Bridgestone and SR Technics Spain SAU co-creation initiative built on long-standing partnership. 'easytrack' was adapted to support tyre and wheel combinations for the hub's wheel and brake operations. Bridgestone's expansion of airline and MRO solutions aligns with its E8 Commitment, emphasising efficiency and ecology. Antonio Colella, General Manager, SR Technics Spain SAU, said, "The successful implementation of easytrack is a significant achievement for SR Technics Spain SAU and our teams in Mallorca and Madrid. From the very beginning, the collaboration with Bridgestone was built on trust, openness and a shared vision for innovation. Together, we have developed a solution that not only improves efficiency and traceability but also creates lasting value for our operations. We are proud to be the first MRO in the world to adopt this technology and look forward to continuing this journey with Bridgestone Corporation." Jean-Philippe Minet, Managing Director, Bridgestone Aircraft Tire Europe, said, "I'd like to thank SR Technics for their trust and another fruitful collaboration with Bridgestone. What the teams have jointly achieved is remarkable: co-creating through efficient teamwork and customising the Bridgestone easytrack application to digitise SR Technics tyre and wheel tracking operations. This is a brilliant example of how Bridgestone amplifies the value created at our partners."
DriverReviews announces Winter Customer Choice Awards 2026/27. DriverReviews, Europe's largest verified tyre review platform, has announced the winners of its Winter Customer Choice Awards 2026/27. Bridgestone Blizzak 6 takes the award for Best Winter Tyres, while Michelin Alpin 7 wins Best Winter SUV Tyres. The awards are based on verified driver ratings collected during the last 12 months across passenger car and SUV winter tyre categories. Michelin Alpin 7 also receives Highly Recommended in the passenger car category, alongside recognition for Goodyear UltraGrip Performance 3. Continental WinterContact TS 870 P and Hankook i*cept evo3 X are recognised in the SUV category. The awards put the voice of the customer at the heart of winter tyre choice, recognising products through everyday driving experience and helping motorists make an informed decision ahead of the colder months. DriverReviews is certified to ISO 20488 and AFNOR NF522, providing independent assurance around its review collection, moderation and publication processes. Winter Customer Choice Awards 2026/27 results Best Winter Tyres Winner: Bridgestone Blizzak 6 Highly Recommended: Michelin Alpin 7 Commended: Goodyear UltraGrip Performance 3 Best Winter SUV Tyres Winner: Michelin Alpin 7 Highly Recommended: Continental WinterContact TS 870 P Commended: Hankook i*cept evo3 X Adam Butcher, Director of Growth at DriverReviews, commented: "The voice of the customer carries real weight when choosing tyres. At DriverReviews, we turn verified feedback into relevant insight, helping motorists make an informed choice with greater confidence. Our Winter Customer Choice Awards 2026/27 showcase the tyre brands and products that have earned strong ratings from verified drivers over the last 12 months, across both passenger car and SUV categories. For the recognised brands, these awards represent an endorsement from their customers." 5 hours ago