Strategic Planning Director
Publicis Groupe
Strategic Planning Director
Publicis Groupe
Runs advertising and digital transformation services
Publicis Groupe is not just a place to work, but a place that provides an environment for global empowerment. For contributing to global change, only ideas are not enough. In order to truly make an impact on society, it is necessary to make meaningful use of knowledge, talent, and resources. At Publicis Groupe, there is a global network, knowledge, tools, clients, brands, and more than 90,000 talented people with expertise in data, technology, media, strategy, creativity, and business transformation to connect and collaborate as well as a global network of people who can help us make a difference in the world.
The Publicis Groupe is the 3rd largest communications group in the world. It was established in Paris in 1926 and has a presence in more than 100 countries as a leader in marketing, communications, and digital business transformation.
At the time of a new drug launch for a client (pharmaceutical company), you will be responsible for developing product branding and communication strategies based on market analysis, competitive analysis, customer (healthcare professionals and patients/families) analysis, and so on. Usually, the selection of an agency is carried out in the process of a competition, therefore, not only planning skills but also presentation skills are very important.
You will be primarily responsible for the following tasks:
• Conducting and analyzing original research to understand the market (qualitative and quantitative research)
• Developing communication strategies (target strategies, positioning strategies, market
introduction strategies, etc.)
• Developing communication concepts
• Propose solutions to client challenges for individual projects
• Participation in client workshops
【Required Skills】
• Ability to prepare proposals (planning documents) using PowerPoint
• Presentation skills
• Experience in promotion of ethical drugs and understanding of promotion rules
【Welcome experience ( at least one of the following)】
• Product manager for a pharmaceutical company
• Experience in ethical drug promotion (pharmaceutical company MR, others)
• English proficiency (TOEIC(R) test score of 800 or higher)
Join one of the world's most progressive and dynamic modern communications businesses, Publicis Groupe, and enjoy all the benefits come with the network:
- A hybrid, fully flexible work style with face-to-face interactions with clients and colleagues 3 days a week.
- A wealth of learning and capability development opportunities, including more than 15,000 learning programs through Marcel Classes, our online learning platform.
- Work-Your-World program allows employees to work flexibly from anywhere in the world for up to 6 weeks per year.
- A culture of open feedback and support to help you achieve your goals through our Career Conversations program.
- Access to Marcel.AI, Publicis Groupe's global AI platform.
- Other excellent benefits, including a variety of vacations, health-related support, and more.
Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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