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Full-Time

Brand Manager

Innovation

Confirmed live in the last 24 hours

Guayaki Yerba Mate

Guayaki Yerba Mate

501-1,000 employees

Provides organic, fair-trade yerba mate beverages

Consumer Goods

Compensation Overview

$110k - $130kAnnually

+ Sales Commissions

Mid, Senior

Santa Rosa, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field
  • 4-6 years of experience in brand management and innovation within the CPG industry
  • Innovation experience required
Responsibilities
  • Gather relevant information and analyze market data
  • Develop positioning, concepts, and brand identity for new product offerings
  • Lead development of the overall 1-3 year product roadmap
  • Creates impactful, strategic marketing presentations
  • Responsible for maintaining a dashboard of metrics
  • Assist in the development of the annual brand plan
  • Support in planning marketing campaigns

Guayakí Yerba Mate offers a range of ready-to-drink beverages and loose-leaf products brewed with yerba mate sourced from regenerative, organic, and fair-trade certified suppliers, and infused with real fruit juices and herbs. The main technologies used in the products include brewing with yerba mate and infusing with real fruit juices and herbs.

Company Stage

N/A

Total Funding

$122.6M

Headquarters

Sebastopol, California

Founded

1996

Growth & Insights
Headcount

6 month growth

7%

1 year growth

10%

2 year growth

60%