S

Synpulse

Management consulting and technology for finance

Head of Marketing

Full-TimeUpdated on 10/23/2026
No salary listed
Expert
Bachelor's
Hong Kong
HybridHong Kong hybrid; flexible home-office arrangements are supported.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Senior leadership experience with accountability for an international marketing team operating across multiple regions, cultures and time zones.
  • People leadership capability, including developing talent and creating accountability across distributed teams.
  • Experience leading through change, ambiguity or operating-model transition while sustaining delivery and team engagement.
  • Broad business-to-business marketing expertise, including integrated marketing programmes across content, channels and demand generation to support commercial growth.
  • Understanding of proposition-led and account- or segment-based marketing planning in a professional services, technology or other complex business-to-business environment.
  • Ability to connect commercial objectives to marketing activity and establish performance measures, dashboards and return-on-investment discipline.
  • Experience governing a global portfolio and budget, making prioritisation decisions and redirecting resources based on strategy and performance.
  • Understanding of marketing technology, automation, data and practical artificial intelligence enablement.
  • Track record of building or repositioning a business-to-business brand with a differentiated narrative carried across markets.
  • Hands-on experience planning and running multi-market integrated business-to-business campaigns, from strategy, messaging and channel planning through regional activation, before leading teams that do.
  • Experience building a modern marketing stack covering customer relationship management, automation, analytics and attribution, and embedding artificial intelligence into marketing workflows with measurable gains in speed, quality or pipeline contribution, while governing use across brand, data privacy and client confidentiality.
  • Collaborative, inclusive and culturally aware leadership aligned with Synpulse’s values of Embrace, Drive and Achieve.
  • Senior-stakeholder credibility, with the ability to influence decisions, facilitate alignment and challenge constructively.
  • Commercial orientation and client focus, with curiosity about financial services, consulting propositions and market dynamics.
  • Decisive, outcome-focused leadership supported by disciplined planning, transparent governance, fact-based performance insights and continuous improvement.
  • Excellent written and verbal communication, including the ability to create clear narratives for internal and external audiences.
  • 10 to 15 years of progressive experience in business-to-business marketing.
  • A university degree or equivalent qualification in marketing, communications or a related discipline.
  • Professional fluency in English.
  • Ability to travel internationally to lead the global team and engage with senior stakeholders.
  • Ability to work effectively across global time zones and maintain a leadership cadence.
  • Willingness to be based in, or work regularly from, a Synpulse hub, with flexible home-office arrangements supporting effective global leadership and close business engagement.
Responsibilities
  • Establish and communicate strategic direction and operating principles for the global Marketing team, ensuring alignment with Synpulse’s strategy and Market Practice model.
  • Advise Market Practice and business leaders on propositions, target segments, buying centers and go-to-market choices, constructively challenging priorities where required.
  • Build Marketing’s strategic dialogue with the business, ensuring Market Practices are treated as primary internal customers who rely on Marketing for lead generation.
  • Translate business objectives and propositions into an annual Marketing plan, with priorities, core themes, activation focus areas and success measures, balancing strategic value, commercial impact, capacity, budget and regional relevance.
  • Create a transparent Marketing activity portfolio and key performance indicator dashboard, with success measures grouped by Market Practice and consistent tracking of engagement, lead generation, conversion support and return on investment.
  • Lead annual and quarterly planning and budgeting with Market Practice leadership, resolving conflicts and shifting investment when priorities or performance change.
  • Provide performance transparency to senior leadership, identifying outcomes, risks and trade-offs.
  • Own campaign methodology, content standards, Marketing channels and the website, ensuring consistent quality and effective execution across markets.
  • Define standards and governance connecting global, regional and local activation, localisation and language adaptation.
  • Advance Marketing technology, artificial intelligence enablement, automation and dashboarding to improve productivity, insight, scalability and user experience.
  • Lead, inspire and develop an international Marketing team across hubs and time zones, creating clear accountability, collaboration and a shared culture of learning and performance.
  • Ensure the global Marketing operating model works effectively, with clear roles, collaboration, defined deputy arrangements and reliable continuity across regions and teams.
  • Build commercial confidence to engage business leaders, shape Marketing priorities and constructively challenge go-to-market choices.
  • Run an integrated leadership cadence and planning interface across Marketing, Business Development, Communications and Design Services, aligning activity while respecting functional accountabilities.
  • Strengthen coordination with Sales and Market Practices on marketing-qualified lead handover, follow-through and feedback.
Desired Qualifications
  • Experience in consulting and/or financial services.
  • A relevant postgraduate or professional marketing qualification.
  • Additional languages relevant to Synpulse markets.

About the company

S

Synpulse

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Website

Synpulse is an international management consulting and technology company that serves financial services providers. It helps clients with strategy, digital transformation, and technology-enabled solutions by combining management consulting with technology expertise to support large financial institutions. The company differentiates itself through its global reach and its status as a valued partner to many of the world’s largest financial services firms, reflecting deep industry focus and trusted relationships. Its goal is to help financial institutions succeed by delivering practical, capability-driven advice and implementations that bridge business strategy and technology.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Singapore, Singapore

Founded

1996

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Benefits

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Mental Health Support
  • Commuter Benefits
  • Hybrid Work Options

Company News

PR Newswire
Apr 28th, 2026
Synpulse and 360F unveil agentic AI system that cuts insurance product development from months to days

Synpulse, a management consulting firm for financial services, has partnered with 360F to launch a whitepaper examining how agentic AI can transform insurance product development. The paper addresses why creating insurance products typically takes six to twelve months and demonstrates how AI can compress timelines whilst reducing costs. The whitepaper introduces an Agentic Insurance Product Factory, tested on a live insurance product brief, which generated production-ready outputs including pricing models, underwriting rules, policy structures and technical specifications. The system aims to reduce development time from months to days whilst preserving human expertise for strategic decision-making. "Speed to learning is the one that truly compounds," said Anirudh Somani, Chief Product Officer at 360F. The partnership combines strategic expertise with platform-driven execution to help insurers accelerate product cycles and respond to market needs with greater precision.

PR Newswire APAC
Apr 8th, 2026
Synpulse strengthens APAC leadership with appointment of Neena Antal as Singapore partner.

Synpulse strengthens APAC leadership with appointment of Neena Antal as Singapore partner. 2026-04-08 10:00 876 SINGAPORE, April 8, 2026 /PRNewswire/ - Synpulse, a leading consultancy for the financial industry, today announces the appointment of Neena Antal as Partner, a pivotal step that strengthens the firm's ambition to shape the next chapter of Singapore's financial services ecosystem. As one of Synpulse's most strategically important and fastest-growing regions, APAC continues to anchor the firm's global expansion. Neena's appointment as Partner for Banking in Singapore marks a key milestone, further deepening the company's regional presence and industry impact. The announcement also builds on Synpulse's APAC momentum with Alexander Kling taking the role as APAC Head of Retail & SME Business, underscoring the firm's commitment to building market leading capabilities in a region where innovation, entrepreneurship, and client demand are rapidly converging. Together, Neena and Alexander will play a pivotal role in strengthening Synpulse's presence in APAC, with Singapore at the heart of this next chapter. With more than 18 years in financial services transformation, Neena has steered high-impact change programmes across banking and insurance by bridging business, operations, and technology with equal fluency. In her previous capacity as Partner at Ernst & Young's Financial Services, she led the Singapore's Business Transformation team with a regional mandate, driving digital & transformation agendas from strategy through execution across key markets like Singapore, Malaysia, and Thailand. Her track record includes securing a digital banking licence in Singapore, architecting enterprise-wide digital and technology strategies, shaping cost-efficient location models, and deploying next-generation banking platforms across the region. Rahul Bansal, Partner at Synpulse Singapore commented," I'm delighted to welcome Neena Antal to the Partner Group and Alexander Kling on his regional role. Their leadership, vision, and depth of experience come at a pivotal moment for our growth in APAC. I'm confident they will help shape the next chapter of Synpulse's journey in the region, strengthening Singapore's role as a strategic hub and enabling us to deliver even greater impact for our clients." At Synpulse, Neena will play a pivotal role in shaping future-ready bank and insurance operating models for its clients by delivering sharper strategic direction, stronger transformation execution, and measurable business impact across the region. This includes helping clients navigate the next wave of transformation by embedding data-driven decisioning, scalable technology architectures, and hyper-personalised customer experiences as core capabilities to deliver profitable growth. Yves Roesti, Managing Partner and CEO at Synpulse added,"Neena's appointment as Partner is a strong endorsement of the leadership, expertise, and entrepreneurial mindset she brings to Synpulse. Her deep understanding of our clients and her ability to build high-performing teams will be instrumental in strengthening our presence in Singapore and driving sustainable, long-term impact across the region Together with Alexander Kling's appointment as APAC Head of Retail & SME, this marks an important step forward for our APAC growth journey, reinforcing our commitment to building strong leadership and accelerating momentum in one of our most strategic regions." Neena Antal, Partner for Banking at Synpulse About Synpulse Synpulse is a global management consultancy and a trusted partner to financial institutions. Polkadot PR Pty Ltd deliver end-to-end transformation for financial institutions, combining deep industry expertise with technology across strategy, design, implementation, and operations. With a network of over 100 ecosystem partners and its technology division Synpulse8, Polkadot PR Pty Ltd co-create innovative digital solutions that deliver value-creating impact. Its team of 1,000+ professionals from more than 20 locations is united by a shared commitment to excellence and client success.

PR Newswire
Apr 1st, 2026
Synpulse appoints Patrick Becher as COO to lead AI-native operating model transformation

Synpulse, a financial services consultancy, has appointed Patrick Becher as chief operating officer to develop its AI-native operating model. Becher, who previously spent nearly 15 years at the firm, returns as Synpulse scales its operations and expands through its Synpulse8 technology division. The appointment comes as the company builds what it calls an "agentic operating model" to embed AI across the organisation. Becher will focus on creating globally coherent working methods whilst maintaining the firm's entrepreneurial culture. Co-CEO Konrad Niggli said Becher brings both strategic clarity and hands-on execution capabilities needed for this phase. The move aligns with Synpulse's recent launch of K8, a generative AI agent powered by PULSE8.ai. The consultancy employs over 1,000 professionals across more than 20 locations.

Yahoo Finance
Mar 9th, 2026
Synpulse launches AI-powered website with generative agent K8 to mark 30th anniversary

Synpulse has launched an AI-powered website to mark its 30th anniversary, featuring K8, the company's proprietary generative AI interactive agent. The platform showcases the consulting firm's evolution from boutique consultancy to global leader in strategy, operations and technology for financial services. Built entirely by Synpulse8, the firm's technology arm established in 2022, the website integrates generative AI trained exclusively on Synpulse's knowledge base. K8 enables real-time interaction with the firm's thought leadership and expertise accumulated over three decades. According to Chief Technology Officer Jieke Pan, the platform reflects Synpulse's transformation into a company shaping the future of consulting and technology delivery through AI and engineering. The site is designed to evolve continuously, growing more intelligent with each new insight added.

Bonhill Group plc
Mar 4th, 2026
RFO partners to build wealth operating infrastructure for EAMs and MFOs

RFO partners to build wealth operating infrastructure for EAMs and MFOs. Raffles Family Office is collaborating with GoUpscale and Synpulse to create Quantive Partners. Raffles Family Office (RFO), a multi-family office, together with GoUpscale, a Singapore-based wealth management content engagement technology firm, and Synpulse, a financial services consultancy and technology firm, have launched Quantive Partners. It is a strategic collaboration to develop an institutional-grade operating platform for external asset managers (EAMs) and multi-family offices (MFOs) across Asia, according to an RFO statement. Quantive Partners will provide EAMs and MFOs with a single, "privacy-first platform" that strengthens data integrity, improves risk visibility and raises team and client engagement, the statement added. The aim is to reduce fragmentation across custodians and provide tools that enable more disciplined, scalable portfolio decision-making. RFO, GoUpscale and Synpulse believe there is an infrastructure gap that is now a material constraint on scalability and decision-making quality in the private wealth ecosystem. Within Quantive Partners, RFO will be the anchor partner bringing the day-to-day realities of a multi-family office into the design so the platform is built around real advisory workflows and governance standards. Chi Man Kwan, group CEO of Raffles Family Office, said: "As an MFO ourselves, we face the same challenges - multiple custodians, multiple portfolios, and rising expectations for transparency and control. Too much time is still spent reconciling data and managing fragmented tools." GoUpscale will develop the research and intelligence layer, embedding structured insights into portfolio processes rather than treating research as a separate output. Dominic Gamble, CEO and co-Founder of GoUpscale, added: "Sales enablement in wealth management hasn't kept pace with how advisers and clients actually consume information today. This partnership...is about giving relationship managers and clients the tools to turn insight into action at scale." Synpulse will translate the shared blueprint into a financial services-grade platform, leading architecture and implementation to ensure it is secure, scalable and integration-ready across markets and custodians. Yves Roesti, managing partner and CEO of Synpulse Group, said: "Through this strategic collaboration, Fundselectorasia is able to bring institutional-level strength to the private wealth space powered by deep expertise and a collective drive to help clients move smarter and faster.