Trade Marketing Analyst

Job Description

Develop, administer, and monitor incentive programs for the sales force, ensuring their proper execution, measurement, and control to drive the achievement of commercial objectives and maximize profitability.

Key Responsibilities

Incentive Design and Development

• Develop incentive program proposals aligned with commercial objectives and company strategy.
• Define program mechanics, targets, eligibility rules, and payout or recognition schemes.

Administration and Monitoring

• Administer incentive programs throughout their full cycle: launch, operation, close, and settlement.
• Analyze progress and results to identify deviations and recommend corrective actions.
• Monitor program compliance through evidence validation, field follow-up, and periodic audits.

Measurement and Control

• Measure the performance and return of each program (target attainment, impact on sales and profitability).
• Produce reports and indicators to support decision-making.
• Weekly and Monthly KPIs for Marketing Team.
• Maintain databases and automated reports, and propose process improvements.

Budget Management

• Control and monitor the budget allocated to incentive programs.
• Track spend, forecast period-end results, and report variances.

Vendor Coordination

• Manage the vendors involved (rewards, platforms, logistics, events, etc.).
• Follow up on deliverables, timelines, and costs.

Communication

• Clearly communicate programs, rules, and results to the sales force and the internal teams involved.
• Coordinate with Sales, Finance and other areas to ensure alignment.

Project Management

• Plan and monitor each program as a project, with schedules, owners, and deliverables.

Event Organization

• Organize and coordinate sales force events and engagement activities (launches, recognition events, training sessions)

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.
• Experience: 2 to 3 years in trade marketing, incentives, sales, commercial analysis, or related areas (adjustable by level).
• Advanced Excel (pivot tables, advanced formulas, handling large data volumes),
• Critical thinking data analysis.
• Strong organizational and planning skills

Additional Information

• Planning and organizational skills
• Effective communication
• Negotiation skills
• Results-oriented mindset
• Attention to detail and ability to manage multiple projects at once