General Sales Manager

Swickard Auto Group, a leading automotive organization across the West Coast and Pacific Northwest, is seeking an experienced General Sales Manager (GSM) for one of our high-volume dealerships in the Portland metro area.

This is a confidential opportunity for a steady, disciplined leader who knows how to drive volume, develop managers, and deliver a consistent, guest-first sales experience rooted in integrity—not pressure.

Responsibilities:

• End-to-end variable operations leadership across new, pre-owned, digital retail, internet/BDC, and F&I collaboration.
• Daily sales execution built on preparation, structured appointments, and clear follow-through.
• Sales management coaching and development, ensuring desk managers and sales leaders operate with consistency and accountability.
• Strong partnership with fixed operations to ensure clean hand-offs, accurate timelines, and a seamless guest journey.
• Inventory strategy & execution: trade appraisals, aging control, pricing discipline, and market-based decision-making.
• Performance ownership across volume, front/back gross, lead response times, closing ratios, F&I referrals, and CSI/NPS.
• Reputation stewardship in the local market, aligned with Swickard’s long-term commitment to community and guest trust.

Qualifications:

• Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
• Proven success as a General Sales Manager or senior sales leader in a high-volume import environment.
• A leadership style grounded in clarity, consistency, and calm accountability.
• Strong ability to coach managers—not just desk deals—toward predictable performance.
• Deep understanding of modern retailing: digital leads, CRM discipline, appointment-based selling, and follow-up systems.
• Solid operational instincts around inventory mix, pricing strategy, and market dynamics.
• A hospitality-first mindset aligned with Swickard’s values and long-term view of leadership.

Physical Requirements

• Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
• Standing and Walking: There may be times when the general sales manager needs to stand, walk around the dealership, or attend meetings.
• Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
• Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.

Benefits of Working at Swickard:

• Career Path –Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Aggressive executive-level pay plan with performance incentives
• Full benefits package (medical, dental, vision, PTO, 401(k))
• Strong, stable traffic in a high-demand Oregon market
• Support from a growing, hospitality-driven automotive group with clear standards and systems
• A discreet, confidential process for experienced leaders exploring their next step.
• We are an Equal Opportunity Employer and value diversity and inclusion at our company

About Us:

• We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
• We’re a hospitality company that happens to sell cars, parts, and service.
• We are a team. Everyone plays a role in our success.
• Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
• Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
• We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience, and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?