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Full-Time

Paid Search Specialist

Posted on 7/16/2024

Dollar Shave Club

Dollar Shave Club

201-500 employees

Multi-blade electric trimmers for precise shaving

Defense
Healthcare
Consumer Goods
Entertainment

Compensation Overview

$70k - $90kAnnually

+ Bonus

Junior, Mid

Santa Monica, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
SEO
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • 2+ years in related field, e-commerce and agency experience preferred
  • Excellent knowledge and understanding of digital marketing channels (SEM, Affiliates, Native, etc.) and the media buying ecosystem
  • Proficient with Google Ads, Bing Ads, Shopify Analytics, Google Analytics, Google Tag Manager, Affiliate Networks, Northbeam, etc.
  • Experience with SEO/organic search is a plus.
  • Proven success with direct response and e-commerce brands or companies, experience with subscription preferred
  • Proven ability to manage multiple projects effectively within deadlines and manage time and priorities effectively within a fast-paced environment
  • Excellent writing, editing, and proofreading skills, with meticulous attention to detail and the ability to adapt writing styles to suit our brand's voice and tone
  • Ability to establish and meet tight deadlines, change directions when necessary, and manage multiple projects at once
  • Analytical and quantitative skills
  • Effective communication & teamwork skills, perseverance, self-motivated, problem solver
  • Adaptable to rapid change and able to course correct according to data signals
Responsibilities
  • Execute and monitor paid media campaigns from start to finish
  • Monitor daily reporting across all digital channels and analyze data anomalies
  • Assist with new vendor partnership opportunities and always be testing
  • Work with Paid Media Manager to drive performance from acquisition channels
  • Help create briefs for Creative Team for new assets to use in ads
  • Collaborate with Data/Engineering Team to troubleshoot platform pixels
  • Help reconcile monthly spend with Finance/Accounts Payable & Vendors

Dollar Shave Club's main product is the Double Header Electric Trimmer™, featuring advanced blade technology for a precise shave with fewer strokes and a bonus trimmer blade for versatile grooming. The product emphasizes delivering a precise shave with multiple blades and a new approach to trimming.

Company Stage

Series D

Total Funding

$1.2B

Headquarters

Marina del Rey, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Nexus Capital Management could bring fresh investment and strategic direction, potentially accelerating growth.
  • Migrating to Ordergroove's platform may lead to more innovative and personalized subscription experiences, boosting customer retention and lifetime value.
  • Dollar Shave Club's established brand and pioneering status in the D2C space provide a strong foundation for future expansion and market leadership.

What critics are saying

  • The sale by Unilever and subsequent layoffs could indicate underlying financial or operational challenges.
  • Transitioning to a new subscription platform may involve technical risks and potential disruptions in service.

What makes Dollar Shave Club unique

  • Dollar Shave Club pioneered the D2C razor subscription model, setting it apart from traditional retail competitors like Gillette.
  • Their viral marketing campaigns, such as the 2012 video 'Its Blades Are F***ing Great!', have created a strong brand identity and customer loyalty.
  • The recent shift to Ordergroove's subscription platform indicates a focus on enhancing customer experience and scalability, unlike competitors who may rely on in-house solutions.
INACTIVE