Health Benefits Business Development Officer

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

Role Summary

The Health Benefits Business Development Officer drives growth by building new employer relationships focused on HSA and health benefit solutions. This role uses a consultative sales approach to connect with prospects, partners, and clients to deliver meaningful solutions. You’ll play a key role in expanding market share and strengthening client relationships.

Key Accountabilities

• Drive new business growth by developing employer relationships for HSA and health benefit solutions

• Build and manage partnerships with brokers, centers of influence, and internal banking teams

• Expand existing client relationships through cross-selling the full suite of health and banking services

• Lead and coordinate RFP responses to win new business opportunities

• Represent the bank at community and industry events to build brand presence and generate leads

• Maintain subject matter expertise in HSA, TPA, and COBRA offerings

• Ensure all client relationships align with risk, compliance, and company policies

Education & Experience

Required:

• Bachelor’s degree or equivalent combination of education and experience

• 3+ years of business-to-business sales experience

• 3+ years of demonstrated success in sales and client relationship management

• Ability to obtain required internal certifications within 6 months

• Reliable transportation and ability to travel as needed

Preferred:

• 3+ years of experience in insurance, HSA, or TPA industries

Why You’ll Love Working Here

You’ll be part of a team that values collaboration, growth, and making a real impact for clients and communities. We invest in your development and provide opportunities to expand your skills and career path. Your work will directly contribute to helping businesses and employees achieve better financial health.

Apply today to make an impact.

We welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact [email protected] if you need an accommodation at any time during the process.

Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range.

$72,800.00 - $124,800.00 per year