Trade Marketing Manager

Job Description

Electrolux Group 

At Electrolux Group, our ambition is to be the home appliance industry leader in consumer satisfaction, by delivering outstanding experiences across the lifetime of our products. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living. 

About the job 

As Trade Marketing Manager, you'll lead the development and execution of Trade Marketing plans across our key Electrical Retail partners in the UK & Ireland. Combining consumer insight, commercial understanding and retail expertise, you'll create impactful activations that grow our AEG and Electrolux brands, strengthen customer partnerships and deliver profitable growth. 

This is a fixed-term position for 12 months. 

What you'll do 

Working closely with Sales, Product Line, Finance and Training teams, you'll shape and deliver customer-focused Trade Marketing strategies across both physical and digital channels. You'll be the Trade Marketing expert for your channel, turning insights into action and ensuring every investment supports both brand & commercial objectives. 

In detail, you will: 

• Create and deliver Trade Marketing plans that support product launches, key technologies and customer growth plans 

• Build strong relationships with Retailer marketing teams, as well as with internal commercial teams and act as the key Trade Marketing contact for strategic accounts 

• Drive best-in-class promotional, digital and in-store activations that increase brand visibility, shopper engagement and sales performance 

• Partner with training teams to develop Retailer education initiatives that build brand advocacy and competitive advantage 

• Lead and execute Best-in-Class Retailer & Brand events, demonstrating ability to manage end-to-end projects and liaise with agency support 

• Manage Trade Marketing budgets, maximising effectiveness and return on investment 

• Use data, insights and performance analysis to optimise campaigns and identify new growth opportunities 

• Collaborate with local and regional teams to share best practices and deliver market-leading solutions 

• Champion innovation in Trade Marketing as a discipline within the business and help build capability across the wider commercial organisation 

Qualifications & Requirements 

• 3-5 years experience in Trade Marketing, Shopper Marketing, Category Management or a related commercial role 

• Strong experience delivering Trade Marketing programmes across both physical and digital retail channels 

• Experience setting up, running and managing large-scale customer events 

• Sound knowledge of UK & Ireland retail landscapes, customer marketing and promotional planning 

• Proven ability to balance brand-building activities with commercial and sales objectives 

• Highly analytical, with experience turning data and insights into actionable strategies, as well as activity evaluations 

• Experience managing marketing budgets 

• Excellent presentation skills – you need to be a storyteller 

• Strong stakeholder management and influencing skills across customers, agencies and cross-functional teams 

• Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment 

• Proactive, adaptable and comfortable working within a matrix organisation 

• Advanced Microsoft Excel, PowerPoint and Power BI skills 

Education & Languages 

• Degree qualified or equivalent professional experience 

• Fluent written and spoken English 

Travel 

• Willingness to travel across the UK & Ireland for customer meetings, events and business needs, including occasional overnight stays 

Where you’ll be:  

You’ll be based in Luton, where we work in a hybrid model (currently 60% from the office). You'll join a collaborative commercial team and work closely with colleagues across Sales, Product, Training, Finance, and our retail partner network to drive growth for the AEG and Electrolux brands. 

Why join us?  

At Electrolux, we offer more than just a job. We offer a place where you can grow, contribute, and make a difference. You’ll be part of a global team that’s committed to sustainability, innovation, and creating better living experiences.  

Ready to shape living for the better?  

Apply now and let’s create something extraordinary together!  

Discover more about life at Electrolux Group:   

https://www.linkedin.com/company/electrolux/life/ukireland

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.