Full-Time
Demand Generation Manager
Confirmed live in the last 24 hours
Pacvue
51-200 employees
eCommerce advertising and sales optimization platform
Mid
United Kingdom
- 3-4+ years of experience in marketing for B2B SaaS organizations. eCommerce industry experience is a plus.
- Proven experience in B2B demand generation or inbound marketing, with a solid track record of increasing MQLs and SQLs.
- Experience in PPC advertising, including LinkedIn, Google Ads, and Bing. (Performance marketing will be critical to this role, please only apply if you have experience running paid ad campaigns).
- Experience with SEO/SEM and Google Analytics.
- Knowledge of marketing systems and processes, with working knowledge of CRM software and marketing automation tools (e.g., Wordpress, Salesforce CRM, marketing attribution, sales development platforms).
- Proven experience in developing marketing plans, content, and campaigns.
- Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones.
- Excellent analytical skills to interpret and report data insights to inform data-driven decisions.
- Solid project management abilities, with a track record of successfully managing multiple projects simultaneously.
- Strong problem-solving skills and the ability to think critically, creatively and independently.
- Be comfortable with a fast-paced environment that encourages experimentation and is happy to fail, as long as we fail fast and learn.
- Implementation, management and execution of various paid ad types (primarily Google Search and LinkedIn) to capture demand globally.
- Execution of multi-channel campaigns and support on creating compelling content across social media, email, and ads, longer-form written content, and videos that align to engage potential customers across various stages of the buyer’s journey.
- Help design and implement email marketing strategies that nurture leads and enhance lead conversion rates.
- Continuously test and optimize landing pages, ads, emails and other externally facing content to improve conversion rates, and drive customer action.
- Monitor, analyze, and report on campaign performance, adjusting strategies as needed to drive high conversions and ultimately MQLs.
- Stay abreast of the latest marketing trends and technologies, applying new ideas and tools to stay ahead of the competition.
Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and enhance their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.
Company Stage
N/A
Total Funding
$1.1M
Headquarters
Seattle, Washington
Founded
2018
6 month growth
↑ 3%1 year growth
↑ 8%2 year growth
↑ 28%
Simplify's Take
What believers are saying
- Pacvue's continuous innovation, such as the AI-powered Pacvue XL Copilot, positions it as a leader in the eCommerce technology space.
- The company's strong emphasis on client education and support through resources like Pacvue University can lead to higher client satisfaction and retention.
- Strategic partnerships and new capabilities, like Chewy Sponsored Ads, open up new market opportunities and revenue streams for Pacvue.
What critics are saying
- The highly competitive eCommerce solutions market requires Pacvue to continuously innovate to maintain its edge.
- Integration of advanced AI technologies may face adoption challenges, potentially slowing down client onboarding and satisfaction.
What makes Pacvue unique
- Pacvue's focus on advanced AI integrations and automation sets it apart in the eCommerce solutions market, providing clients with cutting-edge tools for advertising and sales optimization.
- The company's commitment to education through Pacvue University and specialized services like Revenue Recovery enhances its value proposition beyond standard eCommerce platforms.
- Pacvue's strategic hires from tech giants like Microsoft bring unparalleled expertise in AI and product development, further distinguishing it from competitors.