Client Marketing Group Senior Manager

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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Help the organization transform to meet the challenges of the always connected digital world. Understand the intersection of digital technology, client insights, and business results and partner with Marketing leads, senior leaders, and lines of business (LOBs) to help accelerate portfolio growth and business performance outcomes. In particular, help lead and manage cross-segment and cross-channel marketing and platform intake and opportunities, with specific connections to annual plans, marketing objectives, digital and other technology roadmaps, and related opportunities, with the goal of helping to maximize the team’s efficiency, productivity & performance under a broad range of disciplines. Identify & resolve technical, operational, risk management, business, and organizational challenges. Make leadership decisions within established policies, procedures, and established objectives. This is a highly collaborative role that requires deep understanding of digital Marketing and related disciplines as well as the ability to easily navigate horizontally and vertically across the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.  
1.    Frame new and ambiguous business and technical issues to help shape the Truist digital vision, strategy, and long-term growth and innovation plans.  
2.    Possess a broad corporate perspective with knowledge across a variety of functional areas including technology, marketing, business lines, risk, legal, and compliance. 
3.    Have oversight of all new and existing end-to-end tasks and work-streams for individual channel and team roadmap development, including but not limited to recommending technology and marketing strategy opportunities.  
4.    Align with cross-functional leadership to ensure organizational and operational efficiency and effectiveness in delivering personalized, relevant and engaging digital experiences for clients and prospects leveraging data, marketing technologies, and SAFe (agile) process management.

5.    Help identify and advance Best-in-Class marketing technical capabilities throughout the organization.

6.    Help monitor the digital marketplace trends across all business lines and identify, prioritize and assess experience-related trends, business/service models and underlying enablers that meet core customer needs, make our businesses more profitable and align with Truist’s strategic priorities.
7.    Lead fact-driven analysis of the market; develop points of view and recommendations that influence teams on top of mind customer experiences.
8.    Frame complex business issues and strategies and present executive-level recommendations for action around new or emerging business opportunities in a concise and persuasive manner.
9.    Be seen as an evangelist within the digital space by increasing awareness of the shifting landscape and bringing new insights.
 

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.    Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training 
2.    Ten years of related experience or an equivalent combination of education and experience, managing teams
3.    Five years of experience in a product management/operational role (e.g. driving profit and loss (P&L) decisions, technology delivery) 
4.    Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
5.    Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
6.    Sound and comprehensive understanding of business and organizational strategies and processes
7.    Deep knowledge of current and emerging digital (technology) landscape and trends 
8.    Outstanding skills presenting/communicating ideas and data to executive-level leaders
9.    Passion for the digital space
10.    Strong strategic thinker; maintain the ability to quickly assess complex problems, prioritize key issues, and focus on relevant technology and business facts
11.    Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
12.    High-level of adaptability; respond appropriately and competently to the demands of work challenges when confronted with change, ambiguity, adversity, and other pressures

13.    Strong presentation skills and communication skills

Preferred Qualifications:
1.    MBA or Master’s degree in related field
2.    Fifteen years of experience or an equivalent combination of education and work experience

3.    Five years of experience in a top strategy or management consulting firm (e.g. McKinsey, Bain, BCG, Oliver Wyman), or equivalent
4.    Experience leading complex operational and strategic initiatives
5.    Distinctive problem-solving and analysis skills, combined with impeccable business judgment

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting
Constantly (More than 50% of the time)
Standing
Frequently (25% - 50% of the time)
Walking
Frequently (25% - 50% of the time)     
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding 
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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