Reporting & Insights Specialist

Company description

We are the Human Experience Agency. We believe the growth opportunity lies in people. We understand and anticipate human desires to deliver media experiences of value. We call this PeoplePoweredGrowth! Focusing on both business outcomes and human outcomes is proven to deliver stronger growth for clients. PeoplePoweredGrowth identifies the intersection between what people want and what brands need, to create media experiences of value. PeoplePoweredGrowth orchestrates the right talent and capability to solve for clients’ unique business challenges through interconnected capability. PeoplePoweredGrowth embodies a way of thinking, working, and learning; challenging the status quo and always reaching for a better. It is a culture of never standing still. Starcom is a full service, global media agency with a presence in multiple markets around the world. We believe in the power of our network and work closely with our global colleagues to ensure that we are providing our clients with global best practice, localized for the South African market. Our clients include Mondelez, Haleon (GSK), Samsung, Stellantis, Sandoz, Kellogg’s to name a few. We are part of the Publicis network – the fastest growing global network.

Overview

Reports to

Measurement, Reporting & Insights Lead

Dotted line

Ad Ops, Channel Specialists, Journey Planner

Role purpose (Regional Digital Hub- Nigeria & adhoc CEWA Markets)

Produces campaign reports, maintains dashboards, validates data sources and supports performance commentary and PCA development.

Responsibilities

Scope of role
• Campaign data gathering
• Dashboard maintenance
• Weekly & monthly reporting
• Data validation
• KPI tracking
• Variance identification
• PCA data support
• Performance commentary support

Core accountabilities
• Gather campaign performance data from agreed sources.
• Maintain dashboards and report templates.
• Validate data consistency with Ad Ops and platform reports.
• Track KPI delivery against the measurement framework.
• Highlight variances, trends and optimisation opportunities.
• Support PCA and Start/Stop/Continue outputs.
• Escalate unreliable or incomplete data.

Mandatory artifacts owned

Mandatory artifacts owned
• Weekly / Monthly Report

Tracks campaign delivery and KPI performance.
• Dashboard Update

Maintains the agreed reporting dashboard.

• Data Validation Check

Confirms data sources and figures are reliable.

• Performance Variance Note
Flags over- or under-performance.

• PCA Data Pack
Provides the evidence base for PCA.

Qualifications

Required competencies

2–5 years in campaign reporting or analytics.

Data accuracy

Gather and validate data carefully.

Reporting discipline

Update reports consistently and on time.

Analytical thinking

Identify trends and variances.

Tool capability

Comfort with reporting tools, spreadsheets and dashboards.

Communication

Explain results clearly.

Collaboration

Work with Ad Ops, specialists and planners.

Additional information

How performance is measured

• Report accuracy
Error rate in reports.
• Reporting timeliness
Reports delivered by agreed deadlines.
• Data validation
Percentage of reports with validated data sources.
• Variance escalation
Major variances identified and escalated.
• PCA readiness
PCA data packs completed on time.
• Insight quality
Quality of commentary and interpretation.