Sales & Account ManagementBusiness Development & Partnerships
About the job
Requirements
Proven experience negotiating with hotels, airlines, transportation providers, and other suppliers.
At least five years of extensive experience handling trade sales.
Responsibilities
Develop and implement trade programs to increase brand and destination awareness, visitor arrivals, and spend.
Develop and maintain strong relationships through direct outreach to tour operators, wholesalers, travel agents, MICE, corporate and incentive buyers, airlines, and other distribution intermediaries or related travel partners.
Identify, develop, and implement tactical trade marketing programs with key distribution partners.
Represent destinations at key travel industry events, including exhibiting at trade shows and other events.
Develop, promote, and execute sales missions in the market, including planning and setting appointments with key marketing partners in the market.
Assist in developing and managing training programs with the travel trade, as well as workshops, road shows, and other creative programs.
Develop and execute travel trade familiarization programs to highlight every aspect of the country.
Ensure destinations are well represented in travel trade programs, brochures, and other industry communications.
Develop airline relationships to monitor and optimize trends and support route development.
Develop niche marketing opportunities and alternative distribution channels for a range of niche and specialist travel experiences.
Desired Qualifications
A degree in Hospitality, Tourism, Business Management, or a related field is preferred.
Trade Sales Manager - Hospitality
GEN PLUS Group · London, United Kingdom (Hybrid) · Full-time · Posted 2026-08-18
Workplace: hybrid
Department: PRM
Description
Job Overview:
We are seeking a highly motivated Trade Sales Manager to join our dynamic team. This role plays a critical part in building and maintaining strong relationships with agents, tour operators, and other key partners to promote our clients' hospitality products and services. The ideal candidate will have a passion for travel, strong sales acumen, and excellent communication skills.
Proven experience in negotiating with hotels, airlines, transportation providers, and other suppliers.
Develop and implement trade programs to increase brand, destination awareness, visitor arrivals and spend.
Develop and maintain strong relationships through direct outreach to tour operators, wholesalers, travel agents, mice/corporate/incentive buyers, airlines, and other distribution intermediaries or related travel partner(s)
Identify, develop and implement tactical trade marketing programs with key distribution partners.
Represent destination(s)at key travel industry events including exhibiting at trade shows and other events.
Develop, promote, and execute sales mission in the market. Execution includes planning and appointment setting with key marketing partners in the market.
Assist in the development, management of training programs with the travel trade, as well as workshops, road shows, and other creative and innovative programs.
Develop and execute travel trade familiarization program with the goal of highlighting every aspect of the country.
Ensure destination(s) is well represented in travel trade programs, brochures, and other industry communications.
Develop airline relationships with the goal of monitoring and optimizing trends and supporting route development.
Develop niche marketing opportunities and alternative distribution channels for a range of niche and specialist travel experiences.
Requirements
Minimum 5+years of extensive experience in handling Trade sales.
A degree in Hospitality, Tourism, Business Management, or a related field is preferred.