VP, Commerce Media

Company description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Overview

ABOUT THE ROLE

We are seeking a VP, Commerce Media to join a growing Retail Media and Commerce capability focused on helping clients drive business growth through Amazon, Walmart, and broader Commerce Media investments. This role requires deep platform expertise, current knowledge of Retail Media trends and product evolution, and the ability to advise senior clients on ecommerce growth, GMV, customer acquisition, investment strategy, channel mix, and broader commercial outcomes.

The ideal candidate combines strong executive presence with hands-on platform credibility, enabling them to move seamlessly between strategic client conversations and practical activation guidance. They understand how Commerce Media influences total business performance, including sales growth, incremental lift, digital shelf performance, customer acquisition, retailer objectives, and broader commerce outcomes, rather than focusing solely on campaign-level metrics.

We are looking for leaders who can connect commerce growth strategy with executional excellence, translating business objectives into investment, channel, activation, and measurement recommendations while credibly advising clients and guiding teams. This leader will operate across clients, accounts, and agency teams, helping strengthen existing capabilities, elevate commerce thinking, and build stronger connections between strategy, activation, measurement, and business growth.

PRIMARY RESPONSIBILITIES:

• Act as the senior Commerce Media advisor, providing guidance on cross-retailer strategy, investment planning, ecommerce growth, and thought leadership across clients, accounts, and business teams.
• Lead Amazon and Walmart strategy while shaping broader Retail Media approaches across additional retailers, platforms, and commerce partners, helping clients determine where to invest and how Commerce Media supports ecommerce growth.
• Translate ecommerce sales, GMV, customer-acquisition and retailer objectives into integrated recommendations across channel mix, investment, activation and measurement.
• Connect Retail Media with shopper marketing, ecommerce, sales, national media and brand plans to create cohesive full-funnel growth strategies.
• Challenge client briefs and investment approaches with platform knowledge, consumer and retailer insights, performance evidence and commercial judgment.
• Partner with retailer-specific planners, buyers and account teams to improve work, establish standards and resolve gaps without duplicating or displacing existing ownership.
• Stay current on platform, product and measurement changes and clearly explain their strategic and executional implications to senior clients and teams.
• Develop frameworks, playbooks and best practices that connect media investment to incrementality, digital shelf performance, customer acquisition, retailer objectives, and total ecommerce growth.
• Coach teams, support urgent client situations and contribute to new-business and capability-development opportunities across the agency.
• Identify growth opportunities, manage client budgets responsibly and contribute to the profitable expansion of assigned business.

SKILLSETS REQUIRED:

• Commerce Media leadership experience within an agency, retail media network, platform or CPG brand/manufacturer; 12+ years preferred.
• Deep, current expertise across Amazon and Walmart Retail Media, including platform capabilities, product evolution, activation implications, and execution realities.
• Proven ability to advise senior clients on ecommerce and GMV growth, investment strategy, channel mix, customer acquisition and retailer relationships.
• Experience translating commercial objectives into integrated Retail Media, shopper, ecommerce and national media recommendations.
• Strong executive presence without becoming disconnected from delivery; able to credibly challenge recommendations, guide activation teams, and make informed platform and investment decisions.
• Experience influencing cross-functional teams and operating across clients, accounts, disciplines and agency structures.
• Ability to use measurement, incrementality and business performance data to develop decisive, actionable recommendations.
• Practical, collaborative leadership style focused on strengthening existing teams and creating clarity rather than additional process layers.
• Confident presenter and persuasive communicator who can simplify complex platform and commercial topics.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Commerce provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. 

 

Compensation Range: USD $149,340.00 - USD $239,148.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.