Event and project management skills, with an affinity for behind-the-scenes work.
Willingness to represent Red Bull in branded outfits and drive the Red Bull Mini.
The ability to relate to different people across a variety of settings.
Understanding of university life, the city, and the region, including behind-the-scenes activities and popular spots.
A creative mindset, entrepreneurial spirit, sense of responsibility, and initiative.
Ability to manage part-time work alongside studies; availability for some evenings and weekends is ideal.
Affinity for learning and applying marketing, negotiation, and sales skills.
Connections with influential groups and individuals on campus.
Passion for the Red Bull brand and product.
Fluency in English.
A full driving license.
University enrolment.
Responsibilities
Represent the brand and its values through interactions with consumers and customers.
Grow the user base and build brand awareness by sampling products, answering consumer questions, and inviting product trial.
Build and execute a tailored campus plan that engages students and brings the brand to life at university.
Establish and maintain relationships with key local individuals.
Drive brand engagement through authentic content on social media.
Work at Red Bull and supported events to create a memorable consumer brand experience.
Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
Collaborate with sales to open new distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Execute defined store standards.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and on time via the dedicated online platform.
Contribute local insights, trends, and opportunities to develop the media business.
Desired Qualifications
Availability to work some evenings and weekends.
Red Bull Student Marketeer - Leinster
PURPOSE OF THE JOB:
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.
KEY RESPONSIBILITIES:
# Be A Brand & Product Ambassador
Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
Create a strong network, establishing and maintaining relationships with key local individuals.
Drive the brand engagement on your Social Media handles via authentic content.
Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
# Be A Sales Expert
Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
Ensure perfect execution of defined store standards.
# Executional Excellence
Deliver executional excellence and show love for the details in all areas of your role.
Share ideas and collaborate with the team through regular face-to-face and online interaction.
Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
Contribute to develop the media business by providing local insights, trends and overall opportunities.
EXPERIENCE, SKILLS AND ATTITUDE
Excellent communication skills
Event/project management skills and affinity to work ‘behind the scenes’
Great team player, willingness to represent Red Bull with branded outfits, onboard the Red Bull Mini
Charismatic, energetic, positive and outgoing personality
Highly approachable and social with the ability to relate to different people in many occasions
Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots
Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative
Ability to manage part-time work & studies and ideally available to work some evenings and weekends
An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales
Connected with a variety of influential groups and individuals on campus
Passionate about the Red Bull brand and product
OTHER REQUIREMENTS
Fluent in English
Full driving license
University enrolment
LEGAL DISCLAIMER
This role is offered by Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland. Employment for the successful applicant will be with Richmond Marketing.