Hospitality GTM Manager

The Enterprise Go to Market (GTM) Manager will manage all GTM activity for Elavon’s European Hospitality vertical. Working closely with the revenue vertical lead they will agree objectives that align to the European and segment priorities and annual financial plan. The GTM Manager will help define the annual plan for the Hospitality vertical, capture known and new risks and opportunities, and ultimately act as commercial director for the vertical to oversee successful delivery against plan.
 

This position requires strong business acumen, highly developed interpersonal skills and tenacity to be effective.  This is an individual contributor role; however, the role holder will be expected to work within a fast, close GTM team where their interchangeable skills are leveraged, they are creative in their thinking and have the gravitas to be able to hold the relationships that need to exist at multiple levels across their vertical and wider segment.  They will also need to engage regularly with a broad set of senior stakeholders throughout the Elavon business and champion initiatives at both a European and segment level. The expectation for the role is that it becomes a key aid to the European enterprise vertical leads, that can positively impact revenue and expense.

The position will be working 3 days per week in one of Elavon’s European sites, with an expectation of travel as required.

Key Accountabilities:

Planning: Consolidate needs, requests, strategic priorities and opportunities for hospitality vertical into a short / medium / long term roadmap. All must be backed up with insight from internal and external sources. Insight: Undertake both customer / partner (external) and sales/RM engagement (internal) to drive Voice Of Customer (VOC) for vertical and ensure expected outcomes of insight are explained in advance with key stakeholders. Execution: Develop E2E GTM plan and roadmap encompassing all needs, requests, strategic priorities and opportunities captured from cross-functional stakeholders and underpinned by actionable market insight. Plan to include:

• The development of new propositions (sub-verticals) and enhancements to existing propositions (new features etc) in Hospitality
• Product releases / updates and all collateral and content needed to bring propositions and key messages into the external market
• Events plan for vertical including networking, sponsorship, hospitality and Elavon owned events plan (working closely with central Marketing)
• Plan and associated deliverables to have clear commercial benefit expectations and KPIs assigned
• Product releases / updates and all collateral and content needed to bring propositions and key messages into the external market
   

The Hospitality GTM Manager will be expected to assess, challenge, raise concerns and ask questions of core stakeholders across Sales Enablement, Revenue and Product teams to ensure expected commercial performance of a deliverable is realised / on track. If performance is not on track, then roleholder has direct authority to influence a course of action to remediate and push for alternative revenue source. Implement and maintain a continuous engagement process ensuring all input from relevant customer and partner facing functions is consolidated and considered within activity plan and transformational decision making (external inputs to planning).

Be a key business partner of Sales enablement team who own measurement of sales performance KPI, (revenue and product mix) including leading and lagging indicators, and RCA, using this information in the development of GTM plans (internal inputs to planning). Be a key business partner to Product (aligned at vertical level) and strategic project delivery groups, understanding pipelines, timelines and planning all GTM activity to deliver on agreed business case for hospitality vertical. Design and implement GTM plans incorporating external and internal data points to solve for In Year revenue plan, risks and opportunities at country, vertical, channel and product level (as each may apply in any segment). Own all aspects of the customer/partner engagement plan including development of external marketing assets and internal sales enablement assets, planning of local events.

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Skills / Experience required:

• Experience in and deep understanding of Planning and forecasting processes
• Knowledge, understanding & interpretation of strategic business plans
• Knowledge and understanding of Profit and Loss, and the associated revenue and expense impacts of decisions
• Knowledge and experience of proposition commercialisation and effective delivery to market
• Experience of managing senior stakeholders within a matrix organisation
• Highly collaborative individual
• Proven track record of influencing strategic business decisions
• Excellent communication skills
• Strong eye for detail; ability to spot and demonstrate trends to senior stakeholders alongside recommended course of action
• Ability to work within fast moving and dynamic sales environment
• Excellent time management skills essential
   

Behaviours / Competencies required:

• Results Orientation
• Commercial and Financial Acumen
• Influence and Persuasion
• Initiative & Pro-activity
• Relationship Building
• Organisational Awareness
• Planning & Organising

Explore your career possibilities at U.S. Bank and join a company that’s as passionate as you are about helping our customers meet their goals and making a difference in the communities we live and work. Our industry-leading financial performance, innovative spirit and best-in-class reputation empower employees to succeed. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce.

We consider all qualified applicants without regard to race, religion, sex, national origin, age, sexual orientation, gender identity, disability status, among other factors.