Sr. Lifecycle Marketing Associate @ Cars Commerce

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we’re obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About CARS

CARS is the leading automotive connected commerce platform. Through integrated digital media, technology, content, and data solutions, CARS empowers the automotive shopping, selling, and ownership experience.

Launched in 1998 as the flagship marketplace Cars.com, CARS solutions are trusted by tens of millions of in-market monthly car shoppers to make their purchases with confidence and by automotive retailers and marketers to reach shoppers, increase inventory turn, and gain market share.

About the role

Cars.com is seeking an experienced lifecycle strategist to help build our email marketing initiatives. This new team member will support the evolution of our Consumer Retention program through new, creative and data-driven strategies –while partnering with our stakeholders to bring new products to market

An ideal candidate will be well versed in email best practices, testing strategies– including a focus on accessibility, cross-device behavior and troubleshooting compatibility issues. A high proficiency in email development with dynamic content utilizing large data sets is required.

Responsibilities

A successful candidate in this role has an email coding background and isn’t afraid to roll up their sleeves to look at the overall health of the program.

This role will -

Be primarily responsible for email campaign setup, audit and launch - This role will actively work on creating new or edit existing templates. Partner with an internal design team and external agency to optimize and build email templates. Manage and support the execution of email and other channels including production, QA, and launch support for segmented and triggered campaigns
Build and constantly iterate campaigns for better engagement: content, coding, personalization, and automation
Report on campaign performance - Pull metrics on campaigns and provide insights and recommendations
Effectively collaborate with stakeholders like - Product, Design, Data and engineering to build best in class lifecycle campaigns.
Communicate effectively with the stakeholders, ask questions and raise concerns to remove roadblocks when necessary
Recommend strategies to improve retention campaigns
Support efforts to build weekly newsletters through coordination and implementation
Conduct A/B tests and communicate results with the stakeholders
Manage subscriber hygiene initiatives, work on optimization of inbox placement rates and continuous monitoring of spam/blacklisting/IP health. Interface with vendors when needed

Qualifications

Minimum of 4-6 years’ experience using Marketing Automation platform(s) required – experience with Iterable, Salesforce Marketing Cloud/Exact Target (or comparable ESP) is strongly preferred
Proficient in HTML/CSS; coding and QA experience with dynamic content blocks pulling in large data sets preferred
Minimum of 1-2 years working with APIs and integrating solutions is preferred
Skilled in use of Adobe Creative Suite, especially Photoshop, Illustrator and Dreamweaver
Analytical and reporting experience to provide recommendations needed to make smart, fast campaign decisions
Working knowledge of email marketing creative and development best practices and CAN-SPAM laws

#LI-SY #LI-REMOTE

In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you’re seeking, then we encourage you to apply and learn more about the total compensation package for this position.

Salary Range

$70,900—$86,800 USD

Our Comprehensive Benefits Package includes:

Medical, Dental & Vision Healthcare Plans
401(k) with Company Match + Immediate Vesting
New Hire Stipend for Home Office Set-Up
Employee Stock Purchase Program
Generous PTO
Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.

Compensation Overview

Be essential at Cars Commerce

#LI-SY #LI-REMOTE