Full-Time

Lead Embedded Developer

Embedded Engineering

Geotab

Geotab

1,001-5,000 employees

Telematics fleet management and data analytics

Compensation Overview

CA$116.2k - CA$155k/yr

Oakville, ON, Canada + 1 more

More locations: Kitchener, ON, Canada

Hybrid

Hybrid role; in-office presence encouraged; remote work allowed.

Bachelor's

Category
Software Engineering (1)
Required Skills
Bash
Python
Git
Data Structures & Algorithms
SQL
C/C++
DevOps
Linux/Unix

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Requirements
  • Expert knowledge of C/POSIX and object-oriented design principles; owns technical initiatives and defines architecture for complex systems.
  • Proficient in using Real time operating system and/or multi threaded Linux environment for Embedded software development.
  • Proven multi-year experience working on preemptive, multitasking real-time operating systems or multi-service, multi-threaded Embedded Linux systems.
  • Strong experience using data structures, algorithms, and design patterns common to embedded (resource-constrained) systems development, object oriented design principles.
  • Proven experience in hands-on development and troubleshooting hard to debug issues for embedded targets.
  • Strong knowledge of RTOS and Linux including embedded Linux architecture (Kernel, Init systems, bootloaders, Services infrastructure, etc…)
  • Good understanding of Microcontroller Design and utilization.
  • Proven understanding of underlying electronics to the point where it influences firmware development and debugging.
  • Proven Understanding of basic communication protocols common in embedded systems (e.g., UART, SPI, I2C, CAN).
  • Experience and knowledge for reading schematics and data sheets for components.
  • Mastery of commonly used architectures (ARM, RISC-V) and SoCs (STM32, NXP, Renesas).
  • Proficient in one or more scripting languages (Python, Bash) and test frameworks (Pytest, Robot Framework) with experience in SQL.
  • Proficiency in Git (or similar source control tool).
  • Experienced with CI/CD methods and build systems to manage and evolve products throughout their lifecycle.
  • Technical competence using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).
  • Provides advanced technical mentorship and takes ownership of the quality and deliverables of developers within the team.
  • Strong ability to solve open-ended design problems and provide well-judged data driven recommendations based on research.
  • Strong analytical skills and attention to detail.
  • Highly organized, meticulous, high attention to details with experience balancing multiple tasks in an agile environment with dynamic priorities.
  • Strong team-player with the ability to engage with all levels of the organization.
  • Proven ability to communicate complex technical systems and decisions effectively, both verbally and in writing.
  • Experienced working in Scrum/Agile development environment.
  • Experience working within a technical or engineering organization, with knowledge of the high-technology/telematics industry is an asset.
  • Ability to adapt well to the shifting requirements and priorities in a dynamic working environment.
  • Entrepreneurial and comfortable working in a flat organizational structure.
  • Equivalent combination of education and/or work experience in related field may be substituted.
  • Post-secondary Diploma/Degree with specialization in Computer Science, Computer Engineering, Electrical Engineering or a related field.
Responsibilities
  • The Lead Embedded Developer is responsible for owning technical initiatives and defining the architecture for complex embedded systems.
  • Key accountabilities include architecting and validating firmware from requirements to production, leading technical projects across the team's roadmap, and providing advanced mentorship and quality assurance through peer reviews to maintain high-throughput delivery.
  • Develop an in-depth understanding of the Geotab IoT devices (such as telematics devices, extendibility products, asset trackers, Video products) firmware and how various modules work.
  • Advocate for modular, reusable, hardware independent software/firmware development practices and adhere to test driven development principles.
  • Identify key areas of architecture improvement and contribute to the team roadmap.
  • Take ownership of technical initiatives, projects and products, and contribute to their implementation and output.
  • Contributes to defining strategic direction, planning the roadmap, and synthesizing feedback to ensure team success.
  • Break down large engineering efforts into smaller pieces that can be completed in parallel in collaboration with the team.
  • Develop and review scalable, high quality, secure embedded software using Geotab's development standards for RTOS, Embedded Linux or baremetal.
  • Proficient in large scale feature functionality analysis, device health analysis, using various tools like GBQ/SQL and Geotab datasets.
  • Work with the team lead/manager to set the direction of the team and guide key stakeholders on execution choices and trade-offs. Advise managers with insights and recommendations to improve the team.
  • Define unit test, integration test, simulated or hardware test frameworks to facilitate test driven development.
  • Provide and Maintain design documents and other documentation to ensure efficient maintenance and code reuse.
  • Perform quality assurance through peer review; ensuring test coverage, enforcing coding standards, identifying potential bugs and aligning with requirements.
  • Provide technical mentorship to other developers, take ownership of quality and deliverable of the work of developers in the team.

Geotab provides fleet management by pairing hardware telematics devices with a cloud software platform to collect and analyze vehicle data. Its GO devices and harnesses feed real-time and historical information on routes, driver behavior, fuel usage, maintenance, and more, which the software turns into dashboards, reports, and actionable insights. The system is subscription-based: customers purchase the hardware upfront and then pay for ongoing software access that includes updates and new features. Geotab differentiates itself with a scalable solution that serves small to large fleets across commercial, government, and smart-city projects, backed by extensive support resources and a global network. The company aims to help customers run safer, more efficient operations, cut costs, and enable data-driven decisions for fleet management and mobility initiatives.

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Oakville, Canada

Founded

2000

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 11, 2026 Investigations turns telematics into liability and claims workflow software.
  • July 29, 2026 New Hampshire DOT selection validates public-sector demand for cameras and telematics.
  • July 7, 2026 Connecticut renewed 3,600 vehicles, proving sticky state fleet retention.

What critics are saying

  • July 27, 2026 Fractus settled patent litigation, signaling antenna IP exposure remains expensive.
  • Samsara won the USPS challenge in 2024, keeping federal contract capture contested.
  • OEM telematics from Toyota and others threaten Geotab's device layer by 2027.

What makes Geotab unique

  • June 2026 acquisition of Link Labs deepens Geotab's small-asset tracking across connected operations.
  • July 2026 Toyota Connected alliance expands Geotab's OEM data reach beyond aftermarket devices.
  • Geotab's 100,000-customer, 6-million-vehicle network creates unmatched benchmark data density.

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Benefits

Medical & dental

Retirement savings

Fitness membership

Baby bonus

Flex work arrangements

Home office reimbursement for select items

EV program

Learning reimbursement

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

13%

2 year growth

13%
Newswire
Aug 11th, 2026
Geotab launches unified Investigations Solution to reduce fleet liability costs through actionable insights.

Geotab launches unified Investigations Solution to reduce fleet liability costs through actionable insights. Aug 11, 2026, 09:00 ET Breaking down data silos to securely collect, organize and audit evidence for any operational, safety, compliance or liability event OAKVILLE, ON and ATLANTA, Aug. 11, 2026 /CNW/ - Geotab, a global leader in connected operations, video telematics and AI-powered insights, today announced Geotab Investigations, a unified solution for safety, compliance and operations teams to accelerate the resolution of road incidents. Fleet organizations regularly need to investigate incidents such as collisions, customer or citizen complaints, property damage or safety violations. These investigations often involve multiple stakeholders - operations teams, safety managers, insurance providers and legal teams. The process is often manual and fragmented, which creates several challenges including operational inefficiency and legal, compliance and reputation risk. "Fleet-related incidents have cost companies billions of dollars in litigation and reputational damage, largely because critical data remains siloed," said Sabina Martin, Vice President of Product Management at Geotab. "Geotab Investigations changes this by turning raw data into a structured, defensible system of record, providing fleet managers with the intelligence to mitigate risk and the evidence to protect their drivers, operations and bottom line." By leveraging existing telematics data to create a unified operational view, Geotab Investigations enables teams to achieve faster incident resolution while significantly reducing manual effort. This centralized workflow ensures stronger accountability and consistent, defensible decision-making through high-quality, time-aligned records of vehicle and driver behavior. Drivers also benefit when incidents are investigated using accurate data, helping fleets determine what actually happened and reducing the risk of incorrect blame. Key Features of Geotab Investigations * Data-Driven Incident Search: Instantly locate all telematics-based vehicle activity associated with an incident using location and time-based search. * Event Timeline Reconstruction: Understand the full sequence of movement by combining trips, driver behavior, speed events and location data to reconstruct a precise timeline of what occurred before, during and after an incident. * Supporting Evidence Integration: Bring context into one place by attaching and organizing external materials such as notes, emails, reports, documents, photos and video alongside telematics data to provide the full story behind every event. * Structured Case Workflow: Create and maintain structured cases with clear stages from open to closed, ensuring incidents are tracked, governed and auditable. * Review & Decision Support: Provide stakeholders with complete, time-aligned records that support operational decisions, insurance claims, compliance needs and internal review. About Geotab Geotab is a global leader in connected operations, video telematics and AI-powered insights. Trusted by more than 100,000 customers - from small and mid-size fleets to Fortune 500 enterprises and public-sector organizations, including the U.S. federal government - Geotab connects approximately 6 million vehicles and assets and processes 100 billion data points daily. With ISO/IEC 27001:2022, SOC2, FIPS 140-3 and FedRAMP authorizations, Geotab's open platform and partner ecosystem unify safety, compliance and operations in a unified system. Our mission: a safer, more efficient and more sustainable world in motion. Disclaimer The Investigations Solution is provided for limited informational purposes only, on an "as is" basis. To the maximum extent permitted by applicable law, Geotab makes no representation or warranty of any kind, express or implied, including as to the Solution's fitness for use as evidence or its custodial or data-retention capabilities. The Solution is not an evidence-preservation, legal hold, or custodial service. The Customer is solely responsible for preserving and producing any data or evidence required for litigation or investigation, including all legal hold and chain-of-custody obligations, and Geotab shall not be held liable for any issues arising from use of the Solution during or pending litigation. In the event of potential or actual litigation arising from a collision event, please consult qualified legal counsel. By providing the Solution, Geotab is not providing legal advice or recommendations as to any legal or compliance decisions. SOURCE Geotab Inc. Media Contact: Juli Burda, Senior Manager, Media & Stakeholder Relations, [email protected]

AftermarketNews
Aug 11th, 2026
Geotab launches platform to reduce fleet liability costs.

Geotab launches platform to reduce fleet liability costs. Geotab Investigations consolidates telematics, video and supporting evidence into a centralized, auditable workflow for incident resolution. Mary is the Content Director for AftermarketNews/Counterman, and has been with Babcox Media for 38 years, serving in various editorial roles on several of the company's brands. Published: August 11, 2026 Geotab, global provider of connected operations, video telematics and AI-powered insights, announced Geotab Investigations, a unified solution for safety, compliance and operations teams to accelerate the resolution of road incidents. Fleet organizations regularly need to investigate incidents such as collisions, customer or citizen complaints, property damage or safety violations. These investigations often involve multiple stakeholders - operations teams, safety managers, insurance providers and legal teams. The process is often manual and fragmented, creating challenges including operational inefficiency and legal, compliance and reputation risk. "Fleet-related incidents have cost companies billions of dollars in litigation and reputational damage, largely because critical data remains siloed," said Sabina Martin, vice president of product management at Geotab. "Geotab Investigations changes this by turning raw data into a structured, defensible system of record, providing fleet managers with the intelligence to mitigate risk and the evidence to protect their drivers, operations and bottom line." Unified view for faster, defensible outcomes. By leveraging existing telematics data to create a unified operational view, Geotab Investigations enables teams to achieve faster incident resolution while significantly reducing manual effort. The centralized workflow supports accountability and consistent, defensible decision-making through high-quality, time-aligned records of vehicle and driver behavior. Drivers also benefit when incidents are investigated using accurate data, helping fleets determine what actually happened and reducing the risk of incorrect blame. Key features of Geotab Investigations. * Data-Driven Incident Search: Instantly locate all telematics-based vehicle activity associated with an incident using location- and time-based search. * Event Timeline Reconstruction: Combine trips, driver behavior, speed events and location data to reconstruct a precise timeline of what occurred before, during and after an incident. * Supporting Evidence Integration: Attach and organize external materials such as notes, emails, reports, documents, photos and video alongside telematics data to provide the full story behind every event. * Structured Case Workflow: Create and maintain structured cases with clear stages from open to closed, ensuring incidents are tracked, governed and auditable. * Review & Decision Support: Provide stakeholders with complete, time-aligned records that support operational decisions, insurance claims, compliance needs and internal review.

PR Newswire
Aug 11th, 2026
Geotab launches unified investigations solution to reduce fleet liability costs through actionable insights

Geotab has launched Geotab Investigations, a unified solution designed to help fleet operators reduce liability costs by streamlining incident investigation processes. The platform consolidates telematics data to help safety, compliance and operations teams resolve road incidents more efficiently. The solution addresses challenges created by fragmented, manual investigation processes that involve multiple stakeholders including operations teams, safety managers, insurance providers and legal teams. It combines vehicle and driver behaviour data with external materials such as reports, photos and video to create comprehensive incident records. Key features include data-driven incident search, event timeline reconstruction and structured case workflows. The platform enables teams to locate vehicle activity by location and time, reconstruct precise sequences of events, and maintain auditable cases from opening to closure. Geotab serves more than 100,000 customers, connecting approximately 6 million vehicles and processing 100 billion data points daily.

PR Newswire
Jul 27th, 2026
Fractus and Geotab settle U.S. patent litigation.

Fractus and Geotab settle U.S. patent litigation. Jul 27, 2026, 02:30 ET Additional agreements reinforce Fractus' role in the IoT technologies ecosystem BARCELONA, Spain, July 27, 2026 /PRNewswire/ - Fractus, a pioneer in antenna technology and patent licensing, today announced that it has reached a settlement with Geotab, resolving the patent infringement litigation filed in the United States District Court for the Eastern District of Texas. The terms of the agreement are confidential. The settlement is an important milestone for Fractus in the connected fleet and transportation market. It brings an end to the dispute with Geotab and confirms the relevance of Fractus' patented antenna technology in IoT applications where reliable wireless performance is essential. Fractus also welcomes the growing list of its IoT licensees, which further strengthens Fractus' position in the IoT ecosystem and demonstrates the growing value of its technology in fleet management, cargo visibility, and mobile asset monitoring. Fleet telematics and cargo tracking are expanding quickly as transportation and logistics companies look for better visibility, safety, compliance and efficiency. According to Berg Insight, fleet management systems in active use in North America are forecast to grow from 19.2 million units at the end of 2024 to 33.2 million units by 2029. Berg Insight also expects the global installed base of tracking devices for trailers, containers and other cargo-carrying units to grow from 13.8 million units in 2024 to 26.9 million units by 2029. In these markets, antenna performance is more than a technical specification. Connected devices must communicate across networks, frequency bands, countries and difficult operating conditions, often within space-constrained designs installed on vehicles or other mobile assets. Fractus' patented antenna innovations help enable the compact, high-performance, multiband connectivity that these IoT devices require. "We are very pleased to have reached this resolution with Geotab and to see Fractus' technology gaining further recognition in the IoT market," said Jordi Ilario, CEO of Fractus. "Fleet management, trailer monitoring and asset tracking are clear examples of how wireless connectivity is transforming transportation. These recent agreements are an important validation of our innovation, and they encourage us to keep building constructive licensing relationships with companies that value strong technology and intellectual property." About Fractus Fractus is an early pioneer in the application of advanced geometry and mathematics to antenna design. The company's patented innovations enable compact, high-performance, multiband antennas used across smartphones, IoT devices, network infrastructure, connected health and transportation applications. Fractus holds a portfolio covering more than 40 inventions and licenses its technology to leading companies across the wireless ecosystem.

Geotab
Jul 15th, 2026
Marketplace spotlight: redefining fleet security with Matrix iQ.

Marketplace spotlight: redefining fleet security with Matrix iQ. Bridging the invisible gap between vehicle telematics and high-value assets. |CEO, Matrix iQ Jul 15, 2026 Step inside the office of any modern fleet manager, and you will likely see digital efficiency in action. High-definition screens map out vehicle locations in real time, algorithms optimize delivery routes, and driver safety scores update by the second. Every day, high-value generators, specialized tools and vital plant equipment represent a massive operational investment. Securing them with an asset tracker adds an essential second layer of protection. By tracking the assets themselves, fleet managers gain complete visibility that ensures both the transport and the valuable asset are fully accounted for during complex logistical handoffs. Geotab and Matrix iQ have partnered to bridge this gap, ensuring that fleet managers can choose a solution that extends visibility from the vehicle directly to the high-value assets they carry. The blind spot of modern telematics. When Geotab Inc. entered the space in 2001, the industry was treating vehicles and assets as two entirely separate entities. Fleet tracking was thriving, but asset tracking was broken. Traditional solutions relied on bulky, conspicuous hardware that thieves could spot and remove in seconds. Worse, they depended on rigid, proprietary GPS networks that failed the moment an asset was pushed into a concrete warehouse, a shipping container, or a remote dead zone. Geotab Inc. realized that giving a fleet manager a map of their trucks wasn't enough if they were still losing sleep over the cargo. True operational visibility requires connecting the vehicle, the driver, and the equipment into a single, cohesive ecosystem. To solve this, its development team threw out the old hardware playbook. Geotab Inc. looked at how seamlessly consumer tracking networks functioned and engineered a professional-grade equivalent. By designing hardware that taps into the massive global network, Geotab Inc. eliminated the traditional blind spots. Geotab Inc. shrunk this immense capability into its Tag iQ device. It's roughly the size of a business card. Small enough to go unnoticed, smart enough to know exactly where your assets are. Security measured in millions. The real-world implications of this technological shift are massive. Security is about knowing where an item sits on a map and protecting the operational continuity of a business. * £90+ Million Secured: Across the UK, US, and Europe, enterprises trust its ecosystem to safeguard their most vital operational components. * Rapid High-Value Recovery: When a crisis hits, speed is everything. Its live tracking recently allowed a customer to pinpoint and successfully recover over €100k in stolen assets before the loss could impact their daily operations. The power of one screen: Matrix iQ + Geotab. Data is only valuable if it surfaces exactly where decisions are being made. Forcing a fleet operator to log out of their primary management platform to check a separate asset-tracking app creates friction, and friction delays action. This reality is what makes its partnership with Geotab so vital. Matrix iQ brings asset intelligence directly into the MyGeotab platform. Instead of viewing vehicle data and asset data in silos, operators get a unified, context-rich environment. Now, when a fleet manager reviews a vehicle's route or utilization, they can see the exact status of the high-value equipment assigned to it right alongside. It transforms asset tracking from a reactive, recovery-focused insurance policy into a proactive tool for daily inventory management, precise utilization analytics, and robust theft prevention. Taking control: A smarter approach to your operation. Achieving total operational clarity doesn't require a massive infrastructure overhaul. It starts with three strategic steps: * Unify Your Infrastructure: Activate Matrix iQ within your existing MyGeotab ecosystem to instantly eliminate the divide between your vehicles and your equipment. * Deploy Covert Protection: Protect vulnerable, high-value assets with ultra-thin, low-profile tracking technology that avoids detection by unauthorized personnel while maximizing global coverage. * Turn Location into Logic: Use your new centralized data to analyze asset utilization, optimize equipment deployment, and drastically reduce the downtime caused by misplaced inventory. Future-Proofing fleet operations. The transportation and logistics landscape will only continue to grow more complex. As supply chains tighten and asset costs rise, leaving critical equipment unmonitored is a risk fleets can no longer afford to take. At Matrix iQ, its experts are continuously developing longer-lasting, deeper integrated solutions designed to keep your business moving forward safely. Stop letting your most valuable assets operate in the dark. Bring your entire operation into the light by exploring Matrix iQ on the Geotab Marketplace Open in new window. |CEO, Matrix iQ As CEO, Ben leads Matrix iQ's next phase of growth, combining a passion for technology with a proven track record of scaling software businesses across the UK, US, and Europe.