Full-Time

Connected TV GTM Strategy Lead

Posted on 7/29/2024

NextRoll

NextRoll

501-1,000 employees

Marketing technology for digital advertising solutions

Data & Analytics
Consumer Software

Compensation Overview

$195.1k - $241.6kAnnually

+ Equity + Benefits

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • 7+ years of experience in GTM strategy, product management, or similar roles
  • Strong understanding of the Connected TV ecosystem and advertising landscape
  • Excellent analytical and strategic thinking skills
  • Proven track record in developing successful product strategies and go-to-market plans
  • Outstanding communication and presentation skills
  • Ability to work cross-functionally and influence stakeholders at all levels
  • Experience in digital advertising, programmatic platforms, or ad tech
  • Strong project management and organizational skills
  • Data-driven approach to decision-making and strategy development
Responsibilities
  • Co-develop comprehensive product strategy for Connected TV offerings with the Product Management team
  • Guide partnership strategy to expand our ecosystem and market reach
  • Research and outline customer challenges as they embrace Connected TV as a medium
  • Analyze market trends and competitive landscape to inform strategic decisions
  • Define clear and compelling messaging for our Connected TV products
  • Craft unique value propositions that resonate with target audiences
  • Develop pricing and packaging strategies to maximize market penetration and revenue
  • Create high-impact marketing materials to support product launches and campaigns
  • Collaborate with marketing and design teams to ensure consistent branding and messaging
  • Enable sales teams through training, workshops, and knowledge sharing sessions
  • Provide overlay support for key sales opportunities, from prospecting to assessment
  • Develop and maintain sales playbooks and best practices documentation

NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

Company Stage

Debt Financing

Total Funding

$86.6M

Headquarters

San Francisco, California

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

-27%
Simplify Jobs

Simplify's Take

What believers are saying

  • RollWorks' Command Center simplifies ABM strategy execution with actionable insights.
  • Hot Contacts feature identifies sales-ready leads using behavioral data.
  • RollWorks' Ad Revenue Impact Report ties marketing investments directly to revenue outcomes.

What critics are saying

  • Emerging ABM competitors may challenge RollWorks' market position.
  • Privacy regulations like CPRA could impact NextRoll's data-driven strategies.
  • Ad-blocking technologies may reduce effectiveness of NextRoll's programmatic advertising.

What makes NextRoll unique

  • NextRoll excels in account-based marketing with its RollWorks platform.
  • AdRoll offers specialized ecommerce marketing for direct-to-consumer brands.
  • NextRoll's machine learning enhances targeted advertising and marketing automation.

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Benefits

Healthcare - 100% coverage for medical, dental, and vision insurance.

Paid Time Off - Four weeks of PTO per year.

Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.

Family - 100% base salary for 6 weeks.

Snacks and Drinks - An assortment of food and beverages to keep you going.

Team Outings - Quarterly trips to help connect with your team.

INACTIVE