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Full-Time

Connected TV GTM Strategy Lead

Confirmed live in the last 24 hours

NextRoll

NextRoll

501-1,000 employees

Provides marketing technology and advertising solutions

Data & Analytics
Consumer Software

Compensation Overview

$195.1k - $241.6kAnnually

+ Equity + Benefits

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Requirements
  • 7+ years of experience in GTM strategy, product management, or similar roles
  • Strong understanding of the Connected TV ecosystem and advertising landscape
  • Excellent analytical and strategic thinking skills
  • Proven track record in developing successful product strategies and go-to-market plans
  • Outstanding communication and presentation skills
  • Ability to work cross-functionally and influence stakeholders at all levels
  • Experience in digital advertising, programmatic platforms, or ad tech
  • Strong project management and organizational skills
  • Data-driven approach to decision-making and strategy development
Responsibilities
  • Co-develop comprehensive product strategy for Connected TV offerings with the Product Management team
  • Guide partnership strategy to expand our ecosystem and market reach
  • Research and outline customer challenges as they embrace Connected TV as a medium
  • Analyze market trends and competitive landscape to inform strategic decisions
  • Define clear and compelling messaging for our Connected TV products
  • Craft unique value propositions that resonate with target audiences
  • Develop pricing and packaging strategies to maximize market penetration and revenue
  • Create high-impact marketing materials to support product launches and campaigns
  • Collaborate with marketing and design teams to ensure consistent branding and messaging
  • Enable sales teams through training, workshops, and knowledge sharing sessions
  • Provide overlay support for key sales opportunities, from prospecting to assessment
  • Develop and maintain sales playbooks and best practices documentation

NextRoll provides advertising and marketing solutions tailored for businesses, particularly in the e-commerce and direct-to-consumer sectors. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, they offer marketing automation tools to help businesses manage customer relationships and optimize campaigns. Unlike many competitors, NextRoll operates on a subscription or performance-based pricing model, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising efforts. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

Company Stage

Series C

Total Funding

$161.2M

Headquarters

San Francisco, California

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

-30%
Simplify Jobs

Simplify's Take

What believers are saying

  • NextRoll's consistent recognition in G2's Grid Reports, including multiple Leader awards, underscores its industry leadership and potential for career growth.
  • The launch of innovative features like Command Center and Hot Contacts demonstrates NextRoll's commitment to continuous improvement and cutting-edge solutions.
  • The company's strategic SaaS transformation and the addition of experienced board members like Steve Sloan indicate a strong future direction and stability.

What critics are saying

  • The highly competitive digital advertising market requires constant innovation to maintain a leading position, posing a risk of falling behind.
  • Dependence on the success of new features like Command Center and Hot Contacts could lead to potential setbacks if these innovations do not meet market expectations.

What makes NextRoll unique

  • NextRoll's RollWorks platform excels in account-based marketing (ABM), consistently earning top rankings and numerous badges in G2's Grid Reports, setting it apart from competitors.
  • The Command Center feature offers a unique, interactive ABM dashboard that simplifies the execution of ABM strategies, addressing a common pain point in the industry.
  • NextRoll's dual pricing model, offering both subscription and performance-based options, provides flexibility and aligns with diverse client needs, unlike competitors with a single pricing strategy.

Benefits

Healthcare - 100% coverage for medical, dental, and vision insurance.

Paid Time Off - Four weeks of PTO per year.

Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.

Family - 100% base salary for 6 weeks.

Snacks and Drinks - An assortment of food and beverages to keep you going.

Team Outings - Quarterly trips to help connect with your team.