Full-Time

Specialist

Client Solutions

Updated on 12/6/2024

Influential

Influential

201-500 employees

AI-driven influencer marketing platform for brands

Data & Analytics
AI & Machine Learning

Compensation Overview

$70k - $75kAnnually

Mid

Remote in USA

Preference for candidates located on the east coast.

Category
Customer Success Management
Sales & Account Management
Required Skills
Social Media
Data Analysis
Requirements
  • Bachelor’s degree or equivalent experience
  • 3+ years of work experience in digital, online, PR or advertising environment
  • Experience working with beauty brands, with an emphasis in skincare products
  • Interest in managing and coordinating projects in a fast-paced environment
  • Superior written and verbal communication skills with even stronger attention to detail
  • Comfortable working autonomously in a fully remote environment where details often change
  • Knowledgeable and/or interested in all major social platforms (Instagram, TikTok, YouTube, Twitter, Facebook, Pinterest)
  • Proficiency in Google Apps and MS Office, and other general technology platforms
  • You keep up with the latest trends and innovations within the world of social media
Responsibilities
  • Manage the workflow and completion of tasks within our project management platform
  • Support campaign execution teams in all aspects of planning and reporting
  • Coordinate closely with Campaign Management on creator communication to ensure scope, timelines, and protocols are being met
  • Act as liaison between talent and Influential to ensure deliverables and payments are organized and timely
  • Perform content moderation to ensure brand safety is met for every participating influencer across all social campaigns
  • Communicate effectively (written & verbal) with key stakeholders including Account Management, Performance Media, Strategy & Analytics, and Operations to track deliverables and ensure client needs are being met
  • Become an expert in our proprietary tech platform, organizing talent and campaign information as necessary

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing a comprehensive suite of services that enhance marketing strategies. Its goal is to make marketing campaigns more efficient and effective for brands.

Company Stage

N/A

Total Funding

$48.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

6%

1 year growth

16%

2 year growth

22%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI tools enable efficient, cost-effective viral content creation for influencers.
  • Publicis acquisition enhances targeting with Epsilon's data solutions and vast creator network.
  • Partnership with UniComm Media Group expands reach in the Hispanic market.

What critics are saying

  • Publicis acquisition may shift company culture, alienating existing clients.
  • AI-generated content could reduce demand for traditional human influencers.
  • Snapchat's Paid Partnership Tag may lead influencers to bypass Influential.

What makes Influential unique

  • Influential leverages AI to match brands with over 3.5 million influencers.
  • The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
  • Strategic partnerships enhance targeting and measurement, including offline attribution.

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