Full-Time

Director of Paid Acquisition

Updated on 12/3/2024

Dialpad

Dialpad

1,001-5,000 employees

AI platform for customer engagement and collaboration

Enterprise Software
AI & Machine Learning

Compensation Overview

$190.5k - $235.2kAnnually

Senior

San Ramon, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Tableau
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Minimum 8 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 3+ years of experience in a leadership or managerial role.
  • Extensive hands-on experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau).
  • Experience in managing and scaling Affiliates and CPL programs along with management of review sites.
  • Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase.
  • Budget management experience of >$20M.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Responsibilities
  • Develop and execute comprehensive global paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and Audio.
  • Run and scale Affiliate and CPL programs, and management of Review sites.
  • Collaborate with internal teams to manage digital ABM programs.
  • Work with outside partners/agencies and internal teams to meet new business customer acquisition, pipeline and revenue goals.
  • Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Oversee the planning, execution, and optimization of paid acquisition campaigns in North America, EMEA and APAC.
  • Monitor, analyze and report on campaign performance metrics.
  • Lead and mentor a team of performance marketers to achieve business goals.
  • Work closely with cross-functional teams including Marketing Operations, Product Marketing/Content, Creative to test messaging and help build the Dialpad brand.

Dialpad offers an AI-powered platform designed to enhance customer engagement, sales, and team collaboration. Its features include real-time transcription of conversations, sentiment analysis to gauge the mood of discussions, live coaching for sales representatives, and predictive customer satisfaction scores. This allows businesses to improve their interactions with customers by understanding and responding to their needs more effectively. Dialpad serves a diverse clientele, from small businesses to large corporations, and operates on a subscription-based model for its services. What sets Dialpad apart from its competitors is its rapid product innovation and strong partnerships, such as its collaboration with the Sacramento Kings basketball team, which includes community programs for young entrepreneurs. The company has received recognition from G2 in various categories, highlighting its leadership in areas like Unified Communications and Contact Center services.

Company Stage

Late Stage VC

Total Funding

$437.7M

Headquarters

San Ramon, California

Founded

2011

Growth & Insights
Headcount

6 month growth

9%

1 year growth

15%

2 year growth

28%
Simplify Jobs

Simplify's Take

What believers are saying

  • Dialpad's acquisition of Surfboard enhances its workforce management capabilities.
  • Recognition as Google Cloud Technology Partner of the Year boosts its cloud technology leverage.
  • The VoIP market growth aligns with Dialpad's cloud-based communication solutions.

What critics are saying

  • Intense competition from major players like Microsoft and Cisco could impact market share.
  • Integration challenges from the Surfboard acquisition may disrupt operations.

What makes Dialpad unique

  • Dialpad offers real-time transcription and sentiment analysis, enhancing customer interactions.
  • Its AI-powered platform supports sales, customer engagement, and team collaboration.
  • Dialpad's continuous innovation and fast feature releases set it apart from competitors.

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