Full-Time

Director of Paid Acquisition

Posted on 9/24/2024

Dialpad

Dialpad

1,001-5,000 employees

AI platform for customer engagement and collaboration

Enterprise Software
AI & Machine Learning

Compensation Overview

$190.5k - $235.2kAnnually

Senior

San Ramon, CA, USA

Target base salary range for exceptional talent based in California.

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Tableau
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Minimum 8 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 3+ years of experience in a leadership or managerial role.
  • Extensive hands-on experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau).
  • Experience in managing and scaling Affiliates and CPL programs along with management of review sites.
  • Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase.
  • Budget management experience of >$20M.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Responsibilities
  • Develop and execute comprehensive global paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and Audio.
  • Run and scale Affiliate and CPL programs, and management of Review sites.
  • Collaborate with internal teams to manage digital ABM programs.
  • Work with outside partners/agencies and internal teams to meet new business customer acquisition, pipeline and revenue goals.
  • Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Oversee the planning, execution, and optimization of paid acquisition campaigns in North America, EMEA and APAC.
  • Monitor, analyze and report on campaign performance metrics.
  • Lead and mentor a team of performance marketers to achieve business goals.
  • Work closely with cross-functional teams including Marketing Operations, Product Marketing/Content, Creative to test messaging and help build the Dialpad brand.

Dialpad provides an AI-powered platform that enhances customer engagement, sales, and team collaboration through features like real-time transcription, sentiment analysis, live coaching, and predictive customer satisfaction scores. The platform allows businesses to analyze conversations and improve interactions with customers. Dialpad stands out from competitors with its rapid product innovation and strong partnerships, such as its collaboration with the Sacramento Kings basketball team. The company's goal is to use AI to improve customer service and sales processes for a wide range of clients.

Company Stage

Late Stage VC

Total Funding

$437.7M

Headquarters

San Ramon, California

Founded

2011

Growth & Insights
Headcount

6 month growth

9%

1 year growth

15%

2 year growth

28%
Simplify Jobs

Simplify's Take

What believers are saying

  • Dialpad's acquisition of Surfboard enhances its workforce management capabilities.
  • Recognition as Google Cloud Technology Partner of the Year boosts Dialpad's market credibility.
  • The launch of Dialpad Support showcases its commitment to improving customer service efficiency.

What critics are saying

  • Emerging AI-driven platforms may challenge Dialpad's market position with competitive features.
  • Integration challenges from the Surfboard acquisition could disrupt operations.
  • Rapid AI advancements may outpace Dialpad's innovation, risking product obsolescence.

What makes Dialpad unique

  • Dialpad offers real-time transcription and sentiment analysis, enhancing communication efficiency.
  • The platform integrates voice, video, and messaging in a single, secure solution.
  • Dialpad's continuous innovation outpaces many competitors in AI-driven communication.

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