Full-Time

Director of Paid Acquisition

Confirmed live in the last 24 hours

Dialpad

Dialpad

1,001-5,000 employees

AI platform for customer engagement and collaboration

Enterprise Software
AI & Machine Learning

Compensation Overview

$159.5k - $197.2kAnnually

Senior

San Ramon, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Tableau
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Minimum 8 years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 3+ years of experience in a leadership or managerial role.
  • Extensive hands-on experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau).
  • Experience in managing and scaling Affiliates and CPL programs along with management of review sites.
  • Hands-on experience in managing ABM programs and platforms such as 6Sense, Demandbase.
  • Budget management experience of >$20M.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Responsibilities
  • Develop and execute comprehensive global paid acquisition strategies across a variety digital and offline channels including SEM, Social, Display, Online video, CTV and Audio.
  • Run and scale Affiliate and CPL programs, and management of Review sites.
  • Collaborate with internal teams to manage digital ABM programs.
  • Work with outside partners/agencies and internal teams to meet new business customer acquisition, pipeline and revenue goals.
  • Forecast and set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Oversee the planning, execution, and optimization of paid acquisition campaigns in North America, EMEA and APAC.
  • Monitor, analyze and report on campaign performance metrics.
  • Lead and mentor a team of performance marketers to achieve business goals.
  • Work closely with cross-functional teams including Marketing Operations, Product Marketing/Content, Creative to test messaging and help build the Dialpad brand.

Dialpad provides an AI-powered platform that enhances customer engagement, sales, and team collaboration through features like real-time transcription, sentiment analysis, live coaching, and predictive customer satisfaction scores. This platform helps businesses understand and improve their interactions with customers. Dialpad stands out from competitors by rapidly releasing new features and forming partnerships, such as with the Sacramento Kings, to support community initiatives. The company's goal is to use AI technology to improve customer service and sales processes for a diverse range of clients.

Company Stage

N/A

Total Funding

$437.7M

Headquarters

San Ramon, California

Founded

2011

Growth & Insights
Headcount

6 month growth

10%

1 year growth

16%

2 year growth

28%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recognition by G2 in multiple categories underscores Dialpad's leadership and reliability in the AI-powered communication space.
  • The company's robust partner ecosystem and significant year-over-year growth in new logo channel bookings highlight its strong market position and growth potential.
  • Dialpad's community impact programs, like The Huddle Lab, demonstrate a commitment to social responsibility and community engagement.

What critics are saying

  • The highly competitive VoIP and AI markets require Dialpad to continuously innovate to maintain its edge.
  • Dependence on strategic partnerships means that any disruption in these relationships could impact Dialpad's market reach and growth.

What makes Dialpad unique

  • Dialpad's AI-powered platform offers real-time transcription, sentiment analysis, and live coaching, setting it apart from traditional communication tools.
  • The company's continuous product innovation and rapid feature releases provide a competitive edge in the fast-evolving AI market.
  • Dialpad's strong focus on strategic partnerships, such as with Google Cloud and T-Mobile, enhances its market reach and credibility.

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