Full-Time

Senior Director

Performance Marketing, Analytics & Technology

Posted on 9/9/2024

ThredUp

ThredUp

501-1,000 employees

Online consignment for secondhand clothing

Consumer Goods

Compensation Overview

$240k - $270kAnnually

+ Restricted Stock Unit Awards + Employee Stock Purchase Plan

Senior, Expert

Oakland, CA, USA

Hybrid work environment: 3 days in the office and 1 day remote each week.

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
Facebook Ads
SEO
Marketing
Customer Service
Data Analysis
Google Analytics
Requirements
  • 10+ years of experience in digital marketing or growth role within a high-paced, consumer-facing technology or marketplace company.
  • Proven track record of scaling customer acquisition efforts and managing multi million dollar budgets.
  • Strong leadership skills with the ability to inspire and motivate a diverse team.
  • Deep understanding of various marketing platforms and analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.).
  • Exceptional analytical and quantitative skills with a data-driven approach to decision-making.
  • Excellent communication and interpersonal skills.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Responsibilities
  • Develop and execute a comprehensive customer acquisition strategy that leverages data-driven insights to maximize ROI and efficiency.
  • Build and lead a high-performing team of marketing professionals; foster a culture of innovation, collaboration, and accountability.
  • Oversee all aspects of performance marketing including paid search, social media advertising, influencer, SEO, affiliate marketing, and more. Ensure campaigns are creative, targeted, and effectively drive conversion.
  • Identify and cultivate strategic partnerships with other brands, influencers, and platforms to expand reach and enhance brand visibility.
  • Manage a team of marketing analysts to implement and utilize advanced ROI and attribution models, analytics reporting and tracking, data visualization dashboards, to assess the effectiveness of marketing spend, campaigns, and strategies. Make data-informed decisions to iterate and improve acquisition performance, as well as budgeting and spend allocation, continuously.
  • Bring the latest advancements in AI, and other MarTech platforms that advance our performance marketing.
  • Manage the budget for customer acquisition, ensuring optimal allocation of resources across channels.
  • Work closely with other departments, including Lifecycle & CRM team, product, engineering, and customer service, to ensure a cohesive and effective growth strategy.

thredUP operates an online platform for buying and selling secondhand clothing, shoes, and accessories. Users can sell their gently used items by sending them to thredUP, where the company inspects, photographs, and lists them for sale. Buyers can find a variety of products, including premium brands, often at significant discounts. thredUP generates revenue by taking a commission on each sale and offers a "Clean Out" service that allows sellers to send in items for free, simplifying the process of decluttering. Unlike many competitors, thredUP emphasizes sustainability and affordability, appealing to budget-conscious and eco-friendly shoppers. The company's goal is to make secondhand shopping convenient and accessible, promoting conscious consumerism.

Company Stage

IPO

Total Funding

$226.5M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in sustainable fashion boosts ThredUp's market potential.
  • AI integration enhances customer experience and could increase conversion rates.
  • Social commerce rise offers new engagement opportunities for ThredUp.

What critics are saying

  • Increased competition from startups like Fleek threatens ThredUp's market share.
  • Divestiture of Remix limits ThredUp's growth in the European market.
  • Reliance on AI tools may backfire if they fail to meet consumer expectations.

What makes ThredUp unique

  • ThredUp offers a unique 'Clean Out' service for easy clothing resale.
  • The platform features a 'New With Tags' section for brand-new discounted items.
  • ThredUp uses AI tools for personalized shopping and improved product discovery.

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