Mass Acquisition & Incubation Manager
TikTok
Mass Acquisition & Incubation Manager
TikTok
Short-form video platform with ads
The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities. We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market. You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping. This position is for an existing vacancy. MAI team plays a critical role in seller acquisition, incubation, and education, forming the foundation for a robust and scalable ecosystem on the platform. As an operations manager, you will work closely with cross-functional teams to drive merchant growth and improve operational efficiency, ultimately contributing to sustainable scale expansion for the platform. Responsibilities - Develop and execute scalable seller acquisition and incubation strategies, including business goal breakdown, budget planning, and resource allocation, to achieve business targets. - Build data-driven seller segmentation and growth strategies to identify opportunities, address growth barriers, and improve seller performance across the lifecycle. - Analyze seller acquisition funnels, business performance, and market trends to generate actionable insights, monitor key metrics, and optimize growth efficiency. - Lead cross-functional initiatives, including seller outreach, onboarding optimization, and growth experiments, to drive measurable business outcomes.
Minimum Qualification(s): - Bachelor's degree or above, with 5+ years of experience in e-commerce, growth strategy, digital marketing, consulting, or business analytics. - Strong analytical and structured thinking, with the ability to identify business opportunities and develop actionable strategies. - Ability to independently drive projects, collaborate cross-functionally, and adapt to a fast-paced environment. Preferred Qualification(s): - Experience in seller acquisition, merchant incubation, lifecycle management, or scalable growth programs is preferred. - Experience with analytical tools (SQL, Excel) is preferred. - Familiarity with the e-commerce market, digital acquisition channels, or content-driven commerce is a plus. The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
【For Pay Transparency】 Toronto Compensation Description (Regular)
The base salary range for this position in the selected city is CAD$ 97200- CAD$ 140400
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, restricted stock units and benefits.
Employees have day one access to extended health, dental, a group registered retirement savings plan (RRSP) with company match issued through a deferred profit sharing plan (DPSP), paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive paid holidays, vacation, and sick time.
The Company reserves the right to modify or change these benefits programs from time to time, with or without notice subject to compliance with local laws.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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