Full-Time

Director - Global Consulting & System Integrator Partnerships

Ada

Ada

501-1,000 employees

AI-powered no-code customer support automation platform

No salary listed

Remote in Canada

Remote

Category
Business & Strategy (1)
Required Skills
Forecasting

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Requirements
  • 8+ years in partner management, alliances, or business development, with 4+ years focused on consulting/ SI partnerships
  • Proven track record scaling SI programs across global and regional SI partners with demonstrable net new business growth
  • Deep experience in CX transformation, contact center modernization, or digital customer service initiatives
  • History of consistently exceeding partner-driven revenue targets and net new logo acquisition
  • Experience with major consulting firms/GSIs (Accenture, Deloitte, PwC, Capgemini, etc.) and regional integrators
  • Strong enterprise sales background with understanding of complex B2B sales cycles
  • Experience in B2B SaaS, enterprise software, or customer experience technology
  • Deep understanding of consulting/SI business models, service offerings, partner economics, and CX transformation sales cycles
  • Experience structuring professional services partnerships and defining engagement models between internal PS teams and external partners
  • Strong executive presence with ability to influence C-level stakeholders at partners and enterprise clients
  • Ability to own revenue outcomes and proactively identify, develop, and close new opportunities through partner channels
  • Experience orchestrating cross-functional strategies across different partner types (SI, cloud, technology, reseller)
  • Excellent relationship building and consultative selling skills
  • Data-driven approach to pipeline management with strong forecasting abilities
  • Some travel required to meet with partners and attend industry events, inclusive of company events and offsites
Responsibilities
  • Define and execute SI/GSI partner strategy, recruiting top-tier GSI partners and high-performing regional partners
  • Drive partner-sourced pipeline and net new logo acquisition through strategic relationships, identifying high-value opportunities within partner client bases and CX transformation projects
  • Serve as executive sponsor for strategic partner relationships, developing joint business plans with revenue targets and success metrics
  • Design comprehensive partner sales enablement programs including competitive positioning, value selling techniques, and deal support
  • Integrate Ada into partner CX transformation practices and digital transformation roadmaps through joint solution offerings and go-to-market plays
  • Collaborate with Ada's sales, professional services, cloud partnerships, technology partnerships, and reseller teams to create cohesive strategies and maximize partner impact
  • Partner with Ada's PS organization on joint pursuits, defining clear engagement models and rules of engagement between Ada PS and SI partners
  • Build business case models, ROI frameworks, and sales materials that partners leverage in customer engagements
  • Track partner performance metrics including pipeline contribution, revenue attainment, and forecast partner-driven business impact

Ada provides a no-code, AI-native platform for enterprise customer service automation across messaging, voice, and email. It uses a Reasoning Engine, generative AI, and natural language understanding to interpret customer intent and automate workflows, resolving many inquiries. The platform integrates with CRM and e-commerce systems like Salesforce, Zendesk, and Shopify, supports 50+ languages, and can autonomously resolve up to about 83% of conversations, freeing human agents for complex issues. Ada’s goal is to repair broken brand interactions by delivering instant, 24/7 personalized support and turning customer service into a revenue-generating function.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$190.5M

Headquarters

Toronto, Canada

Founded

2016

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Simplify Jobs

Simplify's Take

What believers are saying

  • Medallia partnered with Ada in January 2026, grounding agents in customer data.
  • Ada expanded native LLM support to all 60 languages on April 30, 2026.
  • Voice Playbooks and Coaching rolled out in February 2026, opening expensive channels.

What critics are saying

  • Intercom Fin undercuts Ada with $0.99 resolution pricing and faster deployment.
  • Cognigy and Zendesk bundle comparable enterprise automation, squeezing Ada’s standalone platform.
  • OpenAI and Google agent stacks commoditize customer support automation by 2027.

What makes Ada unique

  • Ada’s unified Reasoning Engine shipped February 2026 across voice, messaging, and email.
  • Ada manages 550+ AI agents and 6.4 billion interactions globally by March 2026.
  • Ada combines no-code workflows with ACX, reducing maintenance for enterprise support teams.

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Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Wellness Program

Mental Health Support

Flexible Work Hours

Remote Work Options

Professional Development Budget

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

0%

2 year growth

-1%
Business Wire
Feb 18th, 2026
Ada launches unified Reasoning Engine to power AI agents across all customer service channels

Ada, a customer experience AI company, has launched its unified Reasoning Engine, a single intelligence layer powering AI agents across all customer service channels. The patent-pending technology enables enterprises to design once and deploy across voice, messaging, social and email whilst maintaining consistency. The engine features a dual-reasoning architecture that provides immediate responses whilst handling complex background tasks. Ada has extended automation capabilities to voice channels, traditionally the most expensive service medium, with Playbooks and Coaching now available. Founded in 2016, Ada has deployed over 550 AI agents globally, powering 5.5 billion interactions for brands including Ancestry, Pinterest and Square. The company operates across 85 countries with SOC 2, GDPR, HIPAA and AIUC-1 certification. The unified approach reduces manual maintenance effort whilst improving automated resolution rates and lowering cost-per-contact.

Business Wire
Jan 21st, 2026
Medallia and Ada partner to bridge AI divide with unified customer experience intelligence

Medallia and Ada have announced a strategic partnership combining Medallia's customer experience intelligence with Ada's AI-powered customer service platform. The collaboration aims to bridge the gap between customer insights and automated action, addressing the challenge that only 5% of enterprise AI pilots deliver measurable business impact, according to a 2025 MIT study. The joint solution integrates Ada's AI agent conversations into Medallia's analytics platform, which processes over 8.2 billion records annually. This enables organisations to identify high-friction customer issues and deploy AI-powered automation for complex enquiries whilst maintaining quality safeguards. The partnership allows contact centre leaders to scale AI agents beyond simple use cases to more sophisticated workflows, with outcomes feeding back into Medallia for continuous improvement and measurement.

Leaders Fund
Dec 11th, 2025
Ada raises $19M Series A to automate up to 70% of customer interactions for global brands

Ada, an automated customer service platform, has raised $19 million in Series A funding. The Canadian startup, co-founded by Mike and David, originally began as Volley, a professional networking community, before pivoting to customer support automation. The founders' transition came after repeatedly hearing from customers about customer support challenges at scale. They spent months working as customer support representatives to understand the problem firsthand before building Ada's first version. Ada now helps customers automate up to 70% of customer interactions and has served over 50 million customers worldwide through clients including TELUS, Coinbase and Upwork. The company plans to expand beyond automating inquiries to automating customer actions by integrating with core enterprise systems, aiming to become a global leader in automated customer service.

Silicon Republic
Oct 1st, 2025
Irish biotech Aerska out from stealth with $21m for neurology therapies

Aerska has emerged from stealth and announced a $21m seed raise to advance its pipeline of medicines and grow its Irish and UK operations.

FinSMEs
May 7th, 2021
Ada Raises $130M Series C; at $1.2 Billion Valuation - FinSMEs

Ada, a Toronto, Canada-based Automated Customer Experience (ACX) company, raised $130M in Series C financing