Full-Time

Senior Demand Generation Manager

Confirmed live in the last 24 hours

Adyen

Adyen

1,001-5,000 employees

Global payments platform for businesses

Compensation Overview

$145k - $195kAnnually

Senior, Expert

San Francisco, CA, USA

This is a hybrid role that requires in-office work at least some days.

Category
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Web Development
Data Analysis
Requirements
  • Minimum 8 years in a demand generation role with a focus on acquiring new customers
  • B2B marketing experience and comfort with complex buying committees required
  • Strong understanding of marketing to retail industries
  • Proven ability to create targeted campaigns that generate high-quality leads
  • Expertise in email marketing, ABM tools, Salesforce, and Marketo
  • Experience with data-driven optimizations and analytics tools is a plus
  • Data-driven with strong analytical skills
  • Fluent spoken and written English is a requirement
  • Ability to travel domestically and internationally 15%+
Responsibilities
  • Propose and implement strategies that drive sales accepted opportunities in collaboration with local and global acquisition marketing teams
  • Plan, set up, and optimize demand generation programs for North America utilizing tactics such as 1:many, 1:few, and 1:1 account-based marketing, as well as paid social, trade publications, display advertising, content syndication, and email marketing
  • Contribute to the North America annual marketing plan in collaboration with event marketing, product marketing, PR, customer marketing, Canada marketing, and our leadership teams
  • Maintain a pulse on latest marketing trends and the actions of our competitors to continuously optimize strategies
  • Collaborate with Sales and SDRs to identify and segment target account lists by priority verticals
  • Create compelling content for digital campaigns, web and landing pages, and other marketing materials tailored to prioritized accounts and verticals
  • Work closely with the commercial engine to align efforts, leverage insights, and ensure cohesive execution across all marketing touchpoints
  • Incorporate key technology partners, payment partners, & alliance partners into the overall marketing strategy
  • Manage end-to-end creation and execution of acquisition-focused webinars and content, including goal definition, material crafting, vendor selection, promotion, execution, follow-up, and analysis
  • Utilize analytics tools to assess campaign effectiveness and propose optimizations based on data such as Looker, Marketo reporting, and Salesforce Dashboards
Desired Qualifications
  • Experience with data-driven optimizations and analytics tools is a plus

Adyen simplifies payment processing for businesses by providing a platform that allows them to accept payments online, in-store, and on mobile devices. The platform works by integrating various payment methods and managing transactions directly, which means businesses do not need to rely on third-party banks. This direct processing capability enables a smoother payment experience for both merchants and customers. Adyen differentiates itself from competitors by offering a unified platform that handles all aspects of payment processing, including risk management and compliance with local regulations. The company's goal is to support businesses of all sizes by continuously expanding its services and ensuring a seamless payment experience across different channels and regions.

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$313.8M

Headquarters

Amsterdam, Netherlands

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Adyen's partnership with HEYTEA supports seamless global market entry for retail businesses.
  • Collaboration with Eats365 highlights demand for integrated payment systems in F&B industry.
  • Partnership with Bilt enhances rent payment platforms, focusing on efficiency and rewards.

What critics are saying

  • Emerging fintech startups could erode Adyen's market share with innovative solutions.
  • Central Bank Digital Currencies may disrupt traditional payment processing models.
  • Increased regulatory scrutiny on data privacy could lead to higher compliance costs.

What makes Adyen unique

  • Adyen offers a unified platform for online, in-store, and mobile payments.
  • The company holds acquiring licenses, enabling direct payment processing without third-party banks.
  • Adyen provides risk management tools to minimize fraud and chargebacks for businesses.

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Benefits

Global exchange program

Adyen+

Delicious healthy lunches

Phantom share package

Yearly trip to Amsterdam

Normal course of life

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
Mi3
Mar 10th, 2025
Reece overhauls payments, CX across 600 stores with Adyen's commerce platform

Leading plumbing and bathroom supplies business Reece has signed on with global fintech platform Adyen to modernise its payments infrastructure, streamline operations and enhance customer experience across its network of 600 stores and online channels.

FF News
Mar 10th, 2025
Adyen Publishes 2024 Annual Report

Adyen (AMS: ADYEN) today published its 2024 Annual Report, providing stakeholders an insight into its business performance, strategy, and key milestones from the past year.“Looking back on 2024, we’re proud to have made strong progress in a year spent further executing against our long-term vision. With a clear ambition to become the world’s most customer-focused financial technology platform, we consider 2024 to be a defining chapter in our story”, write Co-CEOs Pieter van der Does and Ingo Uytdehaage in their opening message.“For many years, we have taken deliberate steps to evolve from a payments company to a leading financial technology partner – expanding our capabilities and investing in the continued growth and success of our financial services offering. We look forward to continuing on this path as we seize the substantial opportunity ahead.”This report includes Adyen’s Annual Report and Consolidated Annual Accounts and is prepared in line with the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS).Adyen’s 2024 Annual Report is available for download here, and the 2024 Pillar III Report and other relevant documents can be found here

FF News
Mar 10th, 2025
Reece Partners With Adyen To Boost Customer Experience In Australia And New Zealand

Adyen (AMS: ADYEN), the financial technology platform of choice for many of the world’s leading companies, today announced its partnership with Reece (ASX:REH), Australia and New Zealand’s leading plumbing and bathroom supplies business. The payment partnership sees Adyen process payments across Reece’s online and offline stores, creating seamless customer experiences, ensuring safer transactions, and modernizing processes.For more than a century, Reece has provided its customers with quality plumbing supplies and superior service in Australia and New Zealand. The partnership leveraged Adyen’s Unified Commerce technology stack across Reece’s operations, consolidating and simplifying its storage of data. Adyen rolled out the technology across 600 of the company’s physical stores and online channels, helping provide real-time customer insights and facilitate seamless customer journeys.Servicing businesses across Australia and New Zealand, Reece constantly seeks to differentiate itself by innovating for better customer experiences. Integrating payment link technology helped Reece offer its customers a unique and secure payment link for each transaction, allowing them to pay through any channel, such as SMS, social media, QR code, or kiosk, creating a hassle-free and innovative experience.“We’ve always embraced our value of keeping it simple. Our partnership with Adyen has empowered us to simplify our operations-benefiting Reece and our customers

FF News
Mar 10th, 2025
Reece Partners With Adyen to Boost Customer Experience in Australia and New Zealand

Adyen (AMS: ADYEN), the financial technology platform of choice for many of the world's leading companies, today announced its partnership with Reece (ASX:REH), Australia and New Zealand's leading plumbing and bathroom supplies business.

Event Marketer
Mar 5th, 2025
How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.