Full-Time

Product Marketing Manager

Posted on 4/30/2024

Twelve Labs

51-200 employees

AI-driven video understanding and search platform

AI & Machine Learning

Senior, Expert

San Francisco, CA, USA

Required Skills

Sales

Marketing

Requirements

5+ years of product marketing experience, with a proven track record of success
Preferred 2+ years of experience in investment banking or management consulting, with exposure to the Media and Entertainment sector
Strong understanding of the Media and Entertainment landscape, including key trends, challenges, and opportunities
Exceptional communication and storytelling skills, with the ability to craft compelling narratives and messages for diverse audiences
Demonstrated ability to thrive in a fast-paced startup environment, learn and iterate quickly to find the right path to success
Deep curiosity and creative problem-solving abilities, with a data-driven approach to decision-making
Collaborative and cross-functional team player, with strong project management and leadership skills
Willingness to travel as needed for customer meetings, events, and conferences

Responsibilities

Develop and validate hypotheses on the right go-to-market strategy for Twelve Labs to bring cutting-edge multimodal video models to the market
Collaborate with Product, Sales, and Engineering to define product positioning, messaging, and value propositions tailored to Media and Entertainment customers
Create compelling content, including product collateral, case studies, whitepapers, and blog posts, to educate and engage prospects and customers
Plan and execute product launches, campaigns, and events to generate demand and build brand awareness within the Media and Entertainment ecosystem
Partner with sales and customer success teams to enable them with the necessary tools, knowledge, and insights to effectively sell and support our solutions
Analyze market feedback, usage metrics, and customer data to inform product development and optimization efforts
Develop and manage relationships with key industry influencers, analysts, and partners to amplify our brand and thought leadership
Monitor and report on the performance of product marketing initiatives, providing data-driven insights and recommendations to leadership

Who we are

We’re a fast-moving, diverse team pushing the frontiers of artificial intelligence. At Twelve Labs, our mission is to help developers build programs that can see, listen, and understand the world as we do by bringing the world’s most powerful video understanding infrastructure to market. As a part of achieving this mission, we are building foundation AI models that can accurately and instantly search exact moments within petabytes of video archives, generate coherent text summaries of videos, perform prompt-based video generation, and many more. The Twelve Labs platform provides access to its Large Visual Language Models (VLMs) through a suite of APIs that are trained on massive video datasets and learn to understand the meaning and context behind the visuals, conversations, and sounds within videos.

Twelve Labs recently raised $17M in seed funding, recognized as one of CB Insights’ AI 100 companies within a year of its founding, and secured a massive compute resource through partnering with Oracle. We are hyper focused on delivering the Twelve Labs platform to our customers so they can build video understanding into their products and power dream features they could have only imagined.

Part of the pathway to our rapid growth has been paved by the outstanding group of people united by the company’s mission. Beyond prominent venture capital firms such as Index Ventures and Radical Ventures, the Twelve Labs mission is backed by category building luminaries like Fei-Fei Li (Stanford HAI), Silvio Savarese (Salesforce), Oren Etzioni (AI2), Alexandr Wang (Scale), Lukas Biewald (W&B), Jack Conte (Patreon) and more.

We are committed to creating a diverse and inclusive work environment where our team members can bring their full selves to work, bring out their potential, and most importantly, thrive together. We welcome kind, brilliant, and open minded people from all walks of life to our team. If joining this mission speaks to you, we encourage you to apply!

Role Overview:

We are seeking a skilled and experienced Product Marketing Manager to drive awareness and adoption of foundation models starting with clients in Media and Entertainment. As a key member of our go-to-market team, you’ll play a critical role in shaping our strategy and helping bring Twelve Labs to industry-leading businesses. This is a unique opportunity to create a market category and bring cutting-edge multimodal video models to market.

The ideal candidate will have an understanding of the Media and Entertainment landscape, strong product marketing experience, and ideally a background in investment banking or management consulting.

Key Responsibilities:

Develop and validate hypotheses on the right go-to-market strategy for Twelve Labs to bring cutting-edge multimodal video models to the market
Collaborate with Product, Sales, and Engineering to define product positioning, messaging, and value propositions tailored to Media and Entertainment customers
Create compelling content, including product collateral, case studies, whitepapers, and blog posts, to educate and engage prospects and customers
Plan and execute product launches, campaigns, and events to generate demand and build brand awareness within the Media and Entertainment ecosystem
Partner with sales and customer success teams to enable them with the necessary tools, knowledge, and insights to effectively sell and support our solutions
Analyze market feedback, usage metrics, and customer data to inform product development and optimization efforts
Develop and manage relationships with key industry influencers, analysts, and partners to amplify our brand and thought leadership
Monitor and report on the performance of product marketing initiatives, providing data-driven insights and recommendations to leadership

Requirements:

5+ years of product marketing experience, with a proven track record of success
Preferred 2+ years of experience in investment banking or management consulting, with exposure to the Media and Entertainment sector
Strong understanding of the Media and Entertainment landscape, including key trends, challenges, and opportunities
Exceptional communication and storytelling skills, with the ability to craft compelling narratives and messages for diverse audiences
Demonstrated ability to thrive in a fast-paced startup environment, learn and iterate quickly to find the right path to success
Deep curiosity and creative problem-solving abilities, with a data-driven approach to decision-making
Collaborative and cross-functional team player, with strong project management and leadership skills
Willingness to travel as needed for customer meetings, events, and conferences

Even if there are a few checkboxes that aren’t ticked through your prior experience, we still encourage you to apply! If you are a 0-to-1 achiever, a ferocious learner, and a kind and fun team player who motivates others, you will find a home at Twelve Labs.

We welcome applicants from all walks of life and are committed to equal-opportunity employment. We cherish and celebrate diversity not just because it is the right thing to do, but because it makes our company much stronger.

Benefits and Perks

🤝 An open and inclusive culture and work environment.

🧑‍💻 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.

🦷 Full health, dental, and vision benefits

✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.

🏙 Remote-flexible, offices in San Francisco and Seoul and coworking stipend

🛂 VISA support (such as H1B and OPT transfer for US employees)

Twelve Labs

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Website

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Twelve Labs provides a powerful video understanding infrastructure that enables multimodal, contextual search and insights, leveraging AI to extract key features from video and transform them into vector representations for fast and scalable semantic search. The technology allows developers to build programs with the ability to see, hear, and understand the world through advanced video-understanding infrastructure.

Company Stage

Seed

Total Funding

$37.2M

Headquarters

San Francisco, California

Founded

2021

Growth & Insights

Headcount

6 month growth

↑ 47%

1 year growth

↑ 168%

2 year growth

↑ 321%