Vice President – Product

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About the Role

Updater is seeking a bold, strategic, and visionary product executive to drive the next evolution of our technology platform. As the most senior product leader in the organization, you will own the full product lifecycle and architect next-gen products (including a new Agentic Commerce product), integrating cutting-edge technology and unlocking new growth opportunities across our product suite. This is a unique opportunity to lead product in a company with a complex B2B2C marketplace and:

• A massive TAM across partner, service, and consumer verticals
• Rich data and integration opportunities through our enterprise partnerships
• A new AI / Agentic commerce opportunity with customers already lining up
• An executive team aligned on product-first growth

Key Responsibilities

• Product Strategy & Vision: Own the long-term product strategy in close partnership with the CEO and senior leadership. Define and execute a roadmap that transforms Updater into the definitive platform for AI purchasing experiences.
• AI Innovation: Lead the evolution of our platform through Agentic AI and other emerging technologies, working closely with Data, Engineering and Go-to-market leaders. 
• Business Impact: Deliver measurable value to the business by driving revenue growth, customer acquisition and retention, operational efficiency, and market differentiation. Translate these business goals into a cohesive product strategy with clear success metrics, ensuring alignment across all functions and accountability to key outcomes.
• Leadership & Team Management: Build, mentor, and lead a high-performing product organization. Foster a culture of experimentation, agility, and data-informed decision-making. Partner with engineering to build products that delight while managing technical maintenance.
• Execution Excellence: Lead the end-to-end product lifecycle from ideation and discovery to delivery, optimization, and measurement. Anticipate emerging market trends, evolving customer pain points, and shifting competitive dynamics to shape disruptive, future-ready product strategies. 
• Stakeholder Communication & Collaboration: Clearly articulate product vision, strategy, and progress across technical and non-technical audiences. Provide transparent, data-driven updates on performance and roadmap execution, while championing how the product function advances Updater’s goals and mission.

Requirements

• 15+ years of experience in product management, with at least 10 years in leadership roles.
• Proven success owning product strategy and execution in complex tech ecosystems, especially in platform or marketplace settings.
• Deep experience building and scaling AI-powered products, with a strong understanding of Agentic Commerce and other AI technologies.
• Experience leading and mentoring cross-functional teams across product, design, engineering, and analytics.
• Track record of experimentation-driven product development, including A/B testing and hypothesis-driven iteration.
• Strong technical acumen; able to engage deeply with engineering and technical leadership to shape technical strategy and execution.
• Excellent communication skills, with the ability to clearly present product vision, strategy, and results to a variety of audiences.
• Empathetic, pragmatic, and collaborative leadership style.
• Experience working with a remote-first team distributed in multiple timezones without a physical office.
• Understanding of affiliate marketing and/or multifamily residential property management helpful.
  
  

The new hire salary range for this position is $240,000 to $290,000 annually. Factors that may affect the starting pay within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.