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Capgemini

Global consulting, technology services, outsourcing

Campaign Technology - Campaign Engineer

Enterprise ApplicationsUpdated on Nov 14
Full-timeAguascalientes Municipality, Aguascalientes, MexicoNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Computer Science, Engineering, Information Systems, Analytics, Business, Marketing Technology, or another field appropriate to the role; equivalent relevant experience may be considered.
  • Four to eight or more years of experience in Salesforce Marketing Cloud or MarTech engineering, including hands-on campaign automation, audience activation, and journey orchestration.
  • Experience with Salesforce Marketing Cloud is mandatory before onboarding.
  • Strong SQL, practical Snowflake knowledge, and a technical troubleshooting mindset are required.
  • Curiosity about AI for automation, content operations, testing, and support improvements is required.

Responsibilities

  • Serve as a hands-on Marketing Technology engineer responsible for Salesforce Marketing Cloud campaign automation, customer journeys, audience activation, triggered communications, direct-mail triggers, and integration with CDP data products.
  • Design, configure, test, deploy, and support customer journeys in Journey Builder.
  • Build and maintain Automation Studio workflows, schedules, imports, extracts, queries, and file-transfer activities.
  • Develop and optimize SQL for segmentation, eligibility, suppression, personalization, and audience preparation.
  • Manage Data Extensions, Contact Builder relationships, subscriber/contact data, and campaign data structures.
  • Support Email Studio and Query Studio activities used by campaign execution teams.
  • Translate marketing requirements into scalable technical designs and implementation tasks.
  • Validate audience counts, qualification logic, exclusions, consent-related requirements, and downstream activation.
  • Partner with CDP engineers to define data requirements, onboard new audience attributes, and troubleshoot upstream issues.
  • Support APIs and integrations among Marketing Cloud, CDP, CRM, direct-mail, and other activation platforms.
  • Investigate journey, automation, data, delivery, and integration failures and coordinate resolution.
  • Participate in sprint planning, estimation, release activities, documentation, and production support.
  • Identify repetitive campaign-engineering tasks that can be safely automated or accelerated with AI-enabled tools.

About the Company

Capgemini

Global consulting, technology services, outsourcing

Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1967

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