Full-Time

Content Marketing Manager

Updated on 12/20/2024

Fastly

Fastly

1,001-5,000 employees

Edge cloud computing services provider

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$114.2k - $137kAnnually

+ Equity + Bonus

Senior

San Francisco, CA, USA

Requires in-office presence in San Francisco 3 days a week (Tuesday, Wednesday, Thursday).

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
JIRA
Requirements
  • 5+ years writing and driving content marketing programs for B2B technology brand in a fast-paced company or agency
  • Experience working in a high tech or complicated B2B SaaS organization with multiple product lines requiring a depth of knowledge about features, capabilities, and product marketing jargon strongly preferred.
  • Adaptable approach to initiate, own, and produce industry leading content marketing programs and thought leadership deliverables
  • Experience leading cross-functional projects to build a content marketing program, and scale the volume of materials over time ensuring high quality deliverables
  • Experience managing, adapting, and creating content management processes involving —- approvals etc etc etc, trello, jira, smartboards, or other similar management tools
  • A propensity for project management and interpersonal communication; comfortable juggling multiple projects, delivering them on time and on budget
  • Meticulous attention to detail with outstanding proofreading, fact-checking, and editing
  • Experience performing research with and acquiring insights from a variety of sources — from industry publications to customer interviews
  • Ability to present complex technical concepts in a clear and compelling manner
  • Ability to get inside the mind of our target prospect/customer personas, and tailor messages for that particular audience — from ads to landing pages to event collateral, and beyond
  • Can closely collaborate with design to shape, define, or adapt to the creative direction; provides great care for how copy works with the design
  • Great teammate with outstanding communication skills and a hands-on, roll-up-your-sleeves work ethic; comfortable seeking out relevant internal and external subject matter authorities and helping shape content opportunities with them
  • Flexibility to work with a globally distributed team, coordinating across locations and timezones
  • Bachelor's degree (in Journalism, Communications, Technical Marketing, Computer Science, or related field preferred)
Responsibilities
  • Proactively connect with internal work partners to schedule and hold meetings to collect technical insights, drive content creation plans, and see projects through to completion
  • Act as a strategic content partner on cross-functional programs, working directly with those teams accountable for activating and promoting your content to set objectives, key performance indicators, handoff expectations, and deadlines.
  • Manage the flow of different content projects as they move from ideation to creation, revision, approvals, publication, and promotion
  • Help co-manage the editorial calendar of the Fastly blog, able to create 2-4 blog posts per month
  • Develop high tech technical content across multiple mediums and channels (ebooks, reports, white papers, email, ads, blog, landing pages, events, video). In particular, Fastly needs compelling content that can feed our hungry Demand Gen engine
  • Initiate, own, and manage thought leadership programs end-to-end with deep collaboration & enthusiastic partnership from across the company
  • Act as a strategic content partner on cross-functional programs, working directly with those teams accountable for activating and promoting your content to set objectives, key performance indicators, and program deadlines
  • Get tuned into the Fastly brand story, stay on top of industry developments, news, and trends; strategically bring these two sides together to pitch and create timely, relevant, and ownable content
  • Conduct research and interviews to build content around a differentiated point of view
  • Ensure integrity of our brand narrative in your writing and editing (voice, style, tone)
  • Function as an in-house content authority and advisor by educating and influencing others on content plans and objectives
  • Scale content production by finding opportunities for expanding or atomizing content, and working with contractors and vendors

Fastly provides edge cloud computing services that process data closer to where it is needed, which helps reduce delays in data transmission. This makes applications faster and more efficient for clients like media companies, e-commerce platforms, and financial services. Fastly operates on a subscription-based model, where clients pay for access to its platform, which includes tools for optimizing and securing web applications. Key features of Fastly's platform include the Edge Compute Language for running custom code at the network edge, API services for easy integration, and a strong community support system. Fastly aims to help businesses deliver content quickly and securely, positioning itself for growth in the expanding cloud computing market.

Company Stage

IPO

Total Funding

$251.9M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

2%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for edge computing boosts Fastly's market opportunities.
  • 5G technology enhances Fastly's edge computing performance and service expansion.
  • Partnerships with open-source communities strengthen Fastly's developer ecosystem integration.

What critics are saying

  • Securities class action lawsuits could lead to financial penalties and reputational damage.
  • Dependency on open-source communities may not align with Fastly's business objectives.
  • Involvement in DDoS mitigation services increases risk of cybercriminal targeting.

What makes Fastly unique

  • Fastly's edge cloud platform reduces latency by processing data closer to users.
  • The company offers robust API tools for seamless integration into client applications.
  • Fastly's Edge Compute Language allows custom code execution at the network edge.

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