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Full-Time

Email Deliverability Strategist

Posted on 7/12/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software

Compensation Overview

$108k - $162kAnnually

Senior

Boston, MA, USA

Category
Data Analysis
Data & Analytics
Requirements
  • 2-3 years of work experience in an analytic, data-driven email deliverability role
  • Experience in a customer-facing role at an ESP serving multiple medium to large senders
  • Customer-facing skills and presentation skills
  • Ability to run reports on email deliverability, analyze them, and make recommendations
  • Experience with third-party testing and analysis tools like Seedlist tools, design tools, Postmaster Tools, etc.
  • Working knowledge of common email-related DNS record types and their functions
  • Familiarity with bounce handling and categorization
  • Knowledge and standing within the email deliverability community, including industry groups like M3AAWG
  • Understanding of email foundations including FBL, DNS, SPF, DMARC, BIMI, and other core infrastructure
  • Knowledge of email regulations e.g. CAN-SPAM, GDPR, and other local variations
  • Flexibility to travel occasionally to meetings and participate in person at email industry events
  • Experience with SMS/MMS technologies is a plus
  • Technical Writing/Blogging and Training Experience
  • Experience working with software/web development is a bonus
  • Bachelor's degree in an IT-related field or comparable industry experience preferred
Responsibilities
  • Provide consultative email deliverability strategies to customers
  • Conduct investigations, reviews, and audits into email sending practices
  • Assist customers with blocklists, spam traps, and mailbox provider issues
  • Monitor delivery metrics and create strategic plans for improvement
  • Provide in-depth analysis of performance quality measurements
  • Provide feedback to improve tools and services offered by the deliverability team
  • Work with teams and new customers to understand the value of ongoing deliverability expertise
  • Drive best practices in email design, personalization, campaign segmentation, and messaging
  • Take an active role in thought leadership through writing blogs, articles, and white papers
  • Represent the company in the deliverability community by participating in conferences and forums

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

29%

2 year growth

41%
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Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.
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