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Watu

Asset-financing BNPL for African mobility

Junior Field Marketing Officer - Ev

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • At least 2 years of experience in sales, marketing, customer service, or client relations within financial services or the lending industry.
  • A Bachelor's degree or diploma in Business Administration, Marketing, Communication, or a related field.
  • Strong communication and interpersonal skills.
  • Strong organizational and multitasking abilities.
  • Proficiency in computer applications and software for data entry and scheduling.
  • Ability to handle inquiries and concerns with patience and professionalism.
  • Attention to detail and a commitment to accuracy.
  • Problem-solving skills and a proactive approach to customer service.
  • Well-developed computer skills, including the ability to use Google Sheets and company systems.
  • Reporting skills and the ability to meet deadlines.
  • A valid rider's or driver's license, Class A or equivalent, is listed as an added advantage.

Responsibilities

  • Conduct electric-vehicle product and financing awareness campaigns in the field under guidance.
  • Follow up on client leads generated through activations, referrals, and marketing campaigns.
  • Assist Field Marketing Officers with door-to-door engagement, lead conversion, and client onboarding.
  • Participate in electric-vehicle test rides, demonstrations, and field events to generate product interest.
  • Educate customers on Watu’s electric-vehicle value proposition and support resolution of objections.
  • Record client interaction outcomes in customer relationship management tools and ensure accurate daily activity reporting.
  • Attend field coaching sessions, learn sales strategies, and shadow successful sales representatives.
  • Coordinate with swap-station partners and branch support teams during client onboarding.
  • Engage communities and prospects in high-footfall areas to grow electric-vehicle brand visibility.
  • Perform other duties assigned by the supervisor or management.

Desired Qualifications

  • Experience in asset finance or electric mobility solutions is an added advantage.

About the Company

Watu

Asset-financing BNPL for African mobility

Watu is an asset-financing fintech in Africa that offers buy-now-pay-later loans to people without formal credit to buy income-generating assets. Its main products finance two- and three-wheelers (boda bodas and tuk-tuks) and include bundles like GPS tracking, insurance, and logbook transfer, with repayments often made via mobile money; revenue comes from loan interest and fees. It also offers smartphone financing (Watu Simu) and education loans (Watu Shule) to diversify its portfolio. The company pursues mass-market financial inclusion and green mobility by expanding into EV financing and partnerships for infrastructure, aiming to increase access to credit and affordable, sustainable transportation across multiple African countries.

Company size
1,001-5,000
Company stage
Debt Financing
Total funding
$29M
Headquarters
Nairobi, Kenya
Founded
2015

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