Account Director - Planning

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

As Account Director, your primary role is to deliver results for our clients You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through to online and offline execution. You will lead cross functional team of performance media specialists to deliver successful digital led integrated campaigns. You will be the senior client lead and oversee all storytelling communication with senior marketing leads on their respective lines of business. 

Responsibilities

• Providing strong leadership to a cross functional team of performance media specialists to deliver successful digital led integrated campaigns​ 

• Developing strong partnerships with senior client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business​ 

• Proactively identifying and implementing processes that make their operations smoother, easier, and more effective​ 

• Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness​ 

• Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time, in response to client briefs​ 

• Building of cutting-edge strategies and tactical plans to drive brand and product acquisition​ 

• Developing budget allocations across media and building media mix scenarios - resulting in strategic and effective media plans​ 

• Ensuring finance and compliance requirements are followed – including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts​ 

• Mentoring performance media manager and extended team, running of semi-annual review and identifying of opportunities for development​ 

• Providing support to Group Account Director and COE leadership to deliver portfolio best practices and thought leadership 

Qualifications

• Bachelor’s degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area​ 

• 8+ years of progressive levels of responsibility, with emphasis on digital and performance media​ 

• Strong business acumen and experience in a data driven performance marketing environment​ 

• Advanced understanding of online and offline channels - online video, programmatic, social media, paid search, TV, radio, OOH​ 

• Ability to express complex ideas simply and concisely ​ 

• Excellent communication skills – written, verbal and presentation​ 

• Ability to manage multiple projects simultaneously with competing deadlines​ 

• Strong organizational and problem-solving skills and attention to detail​ 

• Willingness and eagerness to learn, adopt new technologies and solutions and take on new opportunities​ 

• Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science​ 

• Proficiency in Microsoft Office and advanced working knowledge other campaign management processes and tools – Prisma, DDS, Media tools, Ad Ops, etc.​ 

• Experience working in the financial category, completion of Facebook Blueprint and any Google Certifications a strong asset 

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted