Full-Time

Lifecycle Marketing Lead

Relay Financial

Relay Financial

201-500 employees

Online banking platform for small businesses

Compensation Overview

CA$117k - CA$143k/yr

Toronto, ON, Canada

Hybrid

Hybrid role in Toronto.

Category
Growth & Marketing (1)
Required Skills
SQL
CRM
HubSpot
Segment
A/B Testing
HTML/CSS

Get referred to Relay Financial

See people who can refer or advise you

Requirements
  • Bring 4–6 years of experience in lifecycle marketing, customer relationship management, or growth marketing, ideally with a self-serve growth, onboarding, or activation focus.
  • Have a track record of building nurture and onboarding programs that move funnel metrics such as registration, funding, or activation.
  • Have strong expertise in customer segmentation, behavioral analytics, and journey design across channels.
  • Be proficient in marketing-automation platforms and have hands-on experience building in HubSpot, or be able to ramp on it quickly; experience with Iterable, Braze, or Customer.io is a plus.
  • Be comfortable in the data layer, including pulling and reasoning about funnel data, writing clear data requirements, and self-serving validation rather than waiting on the data team.
  • Have strong test-design instincts, including holding a clean control, sizing a cohort, and avoiding attribution traps.
  • Write strong copy, give creative direction, and maintain quality from brief to launch.
  • Be self-directed, taking an ambiguous goal, scoping it, and shipping.
  • Use artificial intelligence to speed up analysis, copy development, and experimentation, and bring repeatable patterns the team can adopt.
Responsibilities
  • Own the self-serve acquisition programs that take new leads from first touch through nurture to registration.
  • Set the strategy, segmentation, and test roadmap for the acquisition funnel, and own the targets tied to it.
  • Support onboarding and activation programs that carry registered customers to first funding and first action.
  • Build programs and measurement from scratch where none exist today.
  • Architect and iterate multi-channel journeys across email, push, SMS, and in-app channels.
  • Re-engage unqualified demo leads back into the self-serve path.
  • Maintain clean entry and exit logic as customer data flows through journeys.
  • Run A/B tests with clean attribution tied to acquisition funnel metrics, including lead-to-registration and downstream funding and first-action metrics.
  • Partner with Analytics to define baselines, size opportunities, surface insights, and own reporting for the role's scope.
  • Partner with Product, Demand Generation, Sales, Customer Experience, Revenue Operations, Marketing Operations, Product Marketing, Data, Design, and Compliance to shape quarterly priorities, align on go-to-market plans, and turn business objectives into lifecycle programs.
  • Maintain governance standards for compliance, frequency, and deliverability.
  • Maintain clear documentation of lifecycle programs, experiment specifications, and performance logs in Notion.
  • Help raise the bar on quality assurance and craft.
Desired Qualifications
  • Experience marketing financial technology products to small and medium-sized business customers.
  • Familiarity with in-app messaging tools such as Chameleon or similar tools.
  • Technical proficiency in SQL, HTML, and marketing-automation languages, with comfort using Segment or a reverse-ETL tool such as Hightouch.
  • Experience using artificial intelligence tools for productivity or analysis.
  • Experience migrating or consolidating across marketing platforms.

RelayFi provides an online banking platform for small businesses by consolidating core banking actions—ACH transfers, wires, checks, and payouts from tools like PayPal, Stripe, and Square—into a single interface to simplify cash-flow management. It supports income tracking, expense management, and automated bookkeeping, helping users save time on financial tasks. RelayFi partners with Thread Bank to hold deposits with FDIC insurance up to $3,000,000 and offers deposits via a sweep program, while generating revenue from subscription fees and partner arrangements. The company aims to give small businesses a transparent, easy-to-use tool to manage finances so they can focus on growing their business.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$101.6M

Headquarters

Toronto, Canada

Founded

2018

Get referred to Relay Financial

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • General Catalyst invested $50 million on May 19, 2026, funding customer acquisition.
  • Relay surpassed 150,000 customers and $1.3 billion deposits by May 2026.
  • Relay Capital launched March 31, 2026, opening loans up to $250,000.

What critics are saying

  • Relay depends on Thread Bank, Fundbox, and Lead Bank; partner disruption breaks core products.
  • BBB listed 56 complaints by November 2025; service failures can slow SMB growth.
  • Ramp, Brex, and Mercury compress pricing and features, forcing heavier acquisition spend by 2027.

What makes Relay Financial unique

  • Relay’s August 2026 Custom Roles let permissions vary by account.
  • Relay Capital’s March 2026 lending uses Relay activity for instant prequalification.
  • Relay unifies banking, cards, bills, invoices, and cash automation in one dashboard.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Paid Vacation

Paid Sick Leave

Parental Leave

Hybrid Work Options

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
FreelancePick
Aug 13th, 2026
Best bank accounts for Freelancers 2026: Mercury vs Relay vs Wise.

Best bank accounts for Freelancers 2026: Mercury vs Relay vs Wise. Mercury, Relay, and Wise Business are the top free bank accounts for freelancers in 2026. Here is which one wins for your situation - and why you need a separate account at all. FreelancePick Editorial Team · Aug 13, 2026 Every freelancer needs a dedicated bank account separate from personal finances. It simplifies taxes, protects your LLC liability, and makes bookkeeping effortless. Here are the best bank accounts for freelancers in 2026 - all free. Why freelancers need a separate bank account. Before FreelancePick rank the options, here is why mixing business and personal funds is a costly mistake: * Tax prep is a nightmare: Finding business expenses buried in your personal account wastes hours every tax season. * LLC protection is void: Operating an LLC while co-mingling personal and business funds can "pierce the corporate veil" - destroying the liability protection you paid to establish. * Bookkeeping takes 10x longer: Accounting software connects to one account and auto-categorizes transactions. Mix personal in, and every transaction needs manual review. * Professionalism: Clients pay a business name, not your personal name. The good news: the best freelancer bank accounts are all free. Quick comparison: best bank accounts for Freelancers 2026. | Mercury | Relay | Wise Business | Novo | Found | | Monthly fee | $0 | $0 | $0 | $0 | $0 | | Min balance | None | None | None | None | None | | LLC required | Yes | Yes | No | Yes | No | | Tax buckets | Manual | Automatic | Manual | No | Automatic | | International | Limited | No | Excellent | No | No | | Accounting sync | QuickBooks, Xero, Wave | QuickBooks, Xero | QuickBooks, Xero | QuickBooks, Xero | Built-in | | Best for | Overall | Tax savings | International | Simple banking | Self-employed | 1. Mercury - Best overall free bank account for Freelancers. Mercury is the top pick for most freelancers. It offers a clean, modern banking interface with no monthly fees, no minimum balance, and excellent integrations. Key features: - Free checking and savings accounts - No monthly fees, no transaction fees for ACH - Virtual and physical Visa debit cards - Integrates with QuickBooks, Xero, Wave, Stripe, Gusto, and more - API access for tech-savvy freelancers - Up to $5M FDIC insurance via partner banks The catch: Mercury requires a US-formed LLC or corporation. Sole proprietors operating without an entity cannot open a Mercury account. If you operate as a sole proprietor, look at Wise or Found instead. Best for: Freelancers with an LLC who want the best free business checking with excellent accounting integrations. 2. Relay - Best for Automatic tax savings. Relay is a business banking platform that lets you create up to 20 checking sub-accounts and automatically route a percentage of every deposit to each. This makes it the best bank for freelancers who struggle to save for quarterly taxes. Key features: - Up to 20 free checking sub-accounts (e.g., "Operating," "Taxes 30%," "Emergency") - Automatic percentage-based routing - set it once, forget it - Free tier available; Relay Pro is $30/month for extra features - Integrates with QuickBooks and Xero - Up to $3M FDIC coverage via partner banks - Requires an LLC or corporation How Relay's tax buckets work: Set up a "Taxes" sub-account and configure it to automatically receive 28% (or whatever your estimated rate is) of every incoming deposit. You never accidentally spend your tax money. Best for: Freelancers who want to automate quarterly tax savings and keep operating funds, tax reserves, and emergency funds completely separate. 3. Wise Business - Best for international clients. If you work with clients in Europe, Canada, Australia, the UK, or anywhere else that pays in a foreign currency, Wise Business is essential. It gives you local bank account numbers in 10+ currencies - so European clients send a local EUR transfer to your Wise EUR IBAN, with zero international wire fees. Key features: - Local account details in EUR, GBP, AUD, CAD, SGD, USD, and more - Currency conversion at the real mid-market rate (0.4-0.7% fee, much lower than banks) - No monthly fee for the account; fees apply only on conversions and some transactions - Available to sole proprietors - no LLC required - Integrates with QuickBooks and Xero - FDIC-equivalent protection varies by country Example savings: A UK client pays you £3,000. Via a traditional bank, you pay a $25-$45 SWIFT fee and get a 1.5-3% poor exchange rate. Via Wise, the client sends a local bank transfer to your Wise GBP account. You convert at the mid-market rate for a 0.5% fee - saving $50-$100 on a single invoice. Best for: Freelancers with international clients who pay in foreign currencies. 4. Novo - Best simple free business checking. Novo is a free business checking account with a clean app and solid accounting integrations. It's simpler than Mercury or Relay but works well for freelancers who want no-fuss banking without the advanced features. Key features: - No monthly fees, no minimum balance - Integrates with QuickBooks, Xero, Stripe, Shopify, and more - Reserves feature lets you set aside money for taxes and expenses - Requires an LLC or corporation Best for: Freelancers who want straightforward free business checking with solid integrations and no complexity. 5. Found - Best for Sole proprietors without an LLC. Found is a banking + bookkeeping hybrid built exclusively for self-employed workers. It does not require an LLC - you can open an account as a sole proprietor under your own name or a DBA. Key features: - No LLC required - available to sole proprietors - Built-in expense categorization and basic bookkeeping - Automatic tax set-aside based on your income - Free tier available; Found Plus is $19.99/month for more features - No monthly fee on the free plan Best for: Sole proprietors who are not ready to form an LLC but want banking designed for self-employed workers. How to choose. You have an LLC and want the best overall experience: Mercury You want to automate tax savings: Relay You have international clients paying in foreign currency: Wise Business You're a sole proprietor without an LLC: Found You want simple, no-fuss banking with good integrations: Novo Setting up your freelance banking the right way. * Open your business account (Mercury, Relay, or Wise - takes 10 minutes) * Connect it to your accounting software (Wave, QuickBooks, Xero - takes 5 minutes) * Set up a tax reserve: Move 25-30% of every client payment to a separate savings sub-account or bucket labeled "Taxes" * Give clients your business account details - all future payments go directly to your business account, never personal This setup eliminates most freelance bookkeeping pain and ensures you never scramble for tax money at the quarterly deadline. #freelance bank account #mercury #relay #wise #business banking #best bank account freelancers #2026 Join freelancers who get its tool comparisons, tax tips, and deadline reminders every month. No spam. Unsubscribe anytime. Tax Information Notice This content is for informational and educational purposes only. It does not constitute tax, legal, or financial advice. Tax laws change frequently. Always consult a qualified CPA or Enrolled Agent for your specific situation.

Relay
Jul 30th, 2026
Custom Roles in Relay lets you build team access around the job, not around what the closest preset allows.

Preset roles are either too broad or too narrow. Now you can build access around the actual job - down to what each person can touch in every account. Bringing someone into your business finances takes trust. You're handing over access to accounts, transactions, and cash balances - and you want them to have exactly what the job requires. Not more. The problem is that most banking tools don't give you that choice. Preset roles are either too broad or too narrow. Custom role options look flexible, but the same permissions follow a person into every account. Your bookkeeper ends up in your payroll account. Your office manager can see your full cash position when they don't need to. So you either hand over more than you're comfortable with, or you stay the bottleneck on tasks your team could be handling. Relay's new Custom Roles close that gap. Why handing over access has always felt like an all-or-nothing call. When access controls are rigid, the problem compounds fast. Say you run a business with five accounts: operating, payroll, tax reserves, a savings buffer, and a card account for recurring expenses. Your office manager needs to see incoming payments and upload receipts. Your bookkeeper needs to work in the operating account and sync to QuickBooks, but you don't want her touching payroll. A contractor you've brought on for AP work can submit bills for approval but shouldn't be able to release money. None of those situations fit a preset. And with most custom role options, you can set what a person can do but the same permissions follow them into every account. There's no way to say: full access here, view-only there, no access to this one. You end up making a judgment call. You grant more access than you want and accept the risk, or keep doing everything yourself because it's easier than building a workaround. And when access doesn't match the work, delegation slows down. Routine tasks stay with the owner because no one else has the right permissions. Payments wait for approval. Reconciliation gets pushed to later. The business grows, but the day-to-day work still funnels through one person. The problem isn't that you don't trust your team. It's that your banking access wasn't built to reflect how people actually work. The job shouldn't have to fit the role - the role should fit the job. Custom Roles in Relay lets you build team access around the job, not around what the closest preset allows. You can create a role from scratch or start from a preset and adjust it. Every permission can be turned on or off individually, from viewing balances to moving money, managing cards, and handling invoices. Then you can decide how those permissions apply in each bank account. The same role can have full access in one account, limited access in another, and no access in a third. Your bookkeeper can have full access to the operating account and no access to payroll. Someone handling AP can submit bills in one account without being able to see your cash position anywhere else. An office manager can deposit checks and upload receipts without a balance showing up on their screen. You build the role once. Assign it to everyone in that function, and if something changes (a permission needs to be added, or someone leaves the team), you update the role and it automatically applies to everyone assigned to it. It's also easier to maintain consistent access controls as your team grows. Custom Roles are included on all Relay plans at no extra cost. Your accounts don't all work the same way, and access shouldn't either. Here are three situations where Custom Roles changes how you bring people into Relay: Your bookkeeper is in Relay, but your payroll account isn't her business. She needs to categorize transactions and sync to QuickBooks from your operating account. That's it. With Custom Roles, you give her everything she needs in the operating account and nothing in payroll. One role, one invite, and no awkward conversation about what she can and can't look at. Your office manager handles day-to-day admin, but not financial decisions. He needs to deposit checks, upload receipts, and submit bills for approval. He doesn't need to see your total cash position or move money. You build a role around exactly those tasks and leave everything else off the table. Your team is growing and roles are changing. When someone new joins in the same function, they get the same access as everyone else in that role, no rebuild required. When someone leaves, you remove them without touching how the role works for the rest of the team. No other small business banking tool goes to this level. Most banking tools now offer some version of custom roles. The difference is where customization stops. Some only let you add permissions, not remove them. Others let you customize permissions, but those settings apply the same way across every account. Relay lets you control individual permissions within each account. Someone can view balances in one account, move money in another, and have no access to a third, all within the same role. Build access that fits the way your business actually works. Bringing your team into Relay shouldn't mean accepting a role that's close enough. Custom Roles lets you define access around what each person is actually there to do, from the org level down to what they can touch in each individual account.

BetaKit
May 20th, 2026
Relay secures $50 million USD to bring more small businesses to its banking platform.

Relay secures $50 million USD to bring more small businesses to its banking platform. Toronto FinTech firm aims to build "financial command centre" for self-made small businesses. Toronto-based FinTech startup Relay announced on Tuesday that it has closed $50 million USD ($69 million CAD) from Silicon Valley's General Catalyst to accelerate customer acquisition. This money comes out of General Catalyst's Customer Value Fund (CVF), which Relay co-founder and CEO Yoseph West said provides non-dilutive growth capital tied directly to customer acquisition performance. "This investment is the spark that will ignite our brand footprint and market presence." Yoseph West, Relay West told BetaKit over email that Relay will put this money towards performance marketing, sales, and partnerships that allow the company to reach more small businesses. Meanwhile, it will concentrate its existing capital on product development as it continues to build out its small business banking and money management platform. He said General Catalyst will be repaid from the lifetime value generated by those customer acquisition investments, up to a fixed cap. "The model is designed to align the cost of capital with measurable growth outcomes while allowing Relay to preserve equity capital for product innovation and long-term strategic investment," West told BetaKit over email. This financing comes two years after Relay closed $32.2-million USD ($4.4-million CAD) in Series B funding. The company, which did not share its exact sales, said it is on track to more than triple its revenue since then by the end of 2026. It also closely follows Relay surpassing 150,000 small business customers and $1.3 billion USD in managed deposits through Thread Bank. West said these milestones reflect "not just customer acquisition, but increasing engagement and trust." Founded in 2018, Relay focuses on self-made small businesses in the US market. The company describes itself as a unified financial platform that helps entrepreneurs monitor and manage their cash flow by connecting accounts, bills, capital, cards, and invoices in one place. The 250-person company aims to build what West describes as "the financial command centre for self-made small businesses." "Relay has proven its deep understanding of what small business owners actually need to succeed, with a product that clearly resonates based on the strength of its customer acquisition machine," Andrew Ziperski, partner at General Catalyst's CVF, said in the news release. "We're excited to help them step on the gas with CVF and enable this next phase of growth." According to its website, the CVF helps late-stage companies that have achieved product-market fit acquire new clients without "solely relying on equity or debt." In practice, that means pre-funding businesses' sales and marketing budgets, and getting paid back via capped share of those new customers acquired, allowing recipients to scale without equity dilution, while also owning the downside if things do not pan out as expected. West said "Relay has continued to see strong growth momentum" since closing its Series B, but declined to disclose any specific profitability or revenue figures. During this time, Relay has also expanded beyond business banking and into broader money management and cash flow tools, including its recent launch of Relay Capital term loans, provided in direct partnership with Fundbox and its originating bank partner, Lead Bank. West said that Relay has additional product launches planned for later this year. Feature image courtesy Relay. Roborock Discover the next generation of cleaning innovation. Roborock redefines home robotics with AI-powered systems that sense, adapt, and operate seamlessly in real homes.

FinSMEs
May 19th, 2026
Relay Raises $50M in Funding

Relay Financial Technologies, Inc., the NYC-based provider of small business banking services and a money management platform, raised $50M in funding

Axios
May 19th, 2026
Relay gets $50M to scale SMB banking tools

Small-business banking is moving beyond basic accounts.