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KittySpout

Direct-to-consumer pet water fountains with filters

Brand & Community Lead

Brand & Creative Marketing +1Updated on Nov 12
Full-time$7k - $10k /mo

About the Job

Requirements

  • The candidate should have 7+ years of experience in brand, communications, or brand marketing at consumer brands; candidates with 5–6 years and strong results are also considered.
  • The candidate should have built awareness and goodwill for a consumer brand through causes, events, and public relations, ideally from an early stage.
  • The candidate should have planned and delivered brand moments end to end, on time and on budget, across multiple partners.
  • The candidate should have run credible, measurable nonprofit or shelter partnerships.
  • The candidate should be able to turn a moment into a story that press and customers repeat, with demonstrated press wins.
  • The candidate should have run campaigns for a North American audience and be able to run events and partnerships there remotely through agencies, partners, and local contractors.
  • The candidate should have a strong eye for brand fit and protect consistency across touchpoints.
  • The candidate should connect brand work to measurable outcomes such as branded search, word of mouth, and press.
  • The candidate must be fluent in English.
  • The candidate must be based in Canada, the United Kingdom, or Ireland.
  • The candidate must be willing to work overtime or weekends when needed.
  • The candidate should be comfortable working closely with the founder and contributing to the company's growth.

Responsibilities

  • Own the brand story, positioning, tone of voice, and brand guidelines for both brands while keeping them distinct.
  • Design and run a giving-back program with shelter and rescue partners, and track its impact.
  • Build the yearly brand-moment calendar and run each moment end to end, including concept, partners, budget, website and email, social and creators, and press.
  • Run pop-ups, events, sponsorships, and stunts, each with its own budget and goal.
  • Pitch each brand moment, cause campaign, and launch directly or through a managed public relations agency to win earned media.
  • Build a super-fan community and turn customer reviews, photos, and stories into brand content.
  • Report brand health monthly and own the brand budget.
  • Own the brand story, guidelines, and asset library for both brands; review new pages, packaging, emails, and key ads before launch; and conduct a quarterly audit across touchpoints.
  • Choose anchor causes with the CEO; sign and manage national and local shelter and rescue partners; run adoption events and donation drives; and track and report impact.
  • Build the annual brand-moment calendar, run each moment end to end, and provide its story and assets to growth and creator teams.
  • Pitch press and podcasts directly or through a managed public relations agency; win reviews, gift-guide placements, and awards; maintain the press kit; and track every mention.
  • Turn reviews, photos, and stories into brand content, build a super-fan community with surprise-and-delight moments, and ensure the website represents the brand appropriately.
  • Report brand health monthly, own the events, donations, public relations, and sponsorship budget, set monthly Rocks with the CEO, and write standard operating procedures so the playbook can be used without one person.

Desired Qualifications

  • Pet industry experience is a bonus.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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