Director – Entertainment PRS - Star Plus and Star Bharat

Job Summary

A team leader role in the Product & Revenue Strategy Function . This position is required to support& facilitate Sales team of the respective cluster/ language. The incumbent will act as a key link between Programming/Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns

Key Responsibilities

Creating revenue business plan across portfolio, defining the pricing strategy along with the PRS Head and National Genre Head for the channel/cluster basis organization objectives, budget for the year, market scenario, competition, etc. in order to ensure the sales organization achieves overall revenue target.

• Driving the channel pricing agenda - setting benchmarks, providing inputs and sign-offs on deals, and participating in deal negotiations as and when required

• Build client wise strategy/ deal structuring for the channel which includes creating and recommending client pricing options for individual client deals, building monthly client packages including decisions on what time bands to allocate to each client based on what works for their target segments and track deviations in delivery

• Build sponsor packages for impact shows and ensure maximum monetization for each property on the channel

• Managing a 2 member team

• liaison with programming/marketing /digital for seamless execution.

Skills & Attributes for success

• Strategic planning
• Influencing Skills
• Result Orientation
• Negotiation Skills
• Analytical thinking

Preferred Education & Experience

MBA with broadcast strategy ( PRS) experience of 10 years