Brand Manager - Huda Beauty & Kayali
No salary listed
Expert
Bachelor's
Jakarta, Indonesia
Hybrid
Growth & MarketingBrand & Creative Marketing
About the job
Requirements
- At least 8 years of experience in a related field, including 5 years as a brand manager in the beauty industry.
- Strong creative, analytical, communication, and organizational skills.
- A degree in business, marketing, or a related field.
- Background in retail sales, inventory management, marketing, and brand management.
- A good understanding of consumer and market insights, including the ability to analyze market data and conduct consumer research.
Responsibilities
- Oversee, develop, and leverage brand performance in the Indonesian market, focusing on brand image and positioning, sales turnover, and profitability.
- Develop brand-building initiatives in local markets to establish brand image and awareness and recruit and retain customers.
- Manage the full spectrum of brand marketing, including product management, media, e-commerce, public relations, visual merchandising, new product launches, and key brand pillars, to grow brand affinity and market share.
- Build the make-up beauty brand into a leading and profitable luxury brand in the market by developing an effective local brand team and collaborating with internal functions and the brand principal to deliver business goals, volumes, and profit contribution.
- Take full profit-and-loss responsibility for brand budgets and key performance indicators, including retail sales, net sales, expenses, and operating profit, and create a long-term business roadmap for a sustainable and profitable brand.
- Develop and implement product marketing plans, ensuring online and offline marketing collateral, point-of-sale materials, and samples for launches are prepared and delivered for maximum impact.
- Bring brand strategy to life and explore opportunities to gain market share.
- Build and manage budget plans, phase advertising and promotion spending, and maintain product forecast accuracy.
- Collaborate with the brand partner and internal team to manage below-the-line marketing and profit-and-loss activities; plan, coordinate, and measure trade marketing activities, including consumer launch events, boutique and store activities, and campaign support.
- Build brand passion by proactively partnering and collaborating with internal and external teams, providing timely reporting and feedback.
- Explore customer relationship management opportunities and translate customer relationship management insights into marketing activities that drive recruitment, engagement, premiumization, and loyalty.
- Work closely with Education and Sales teams to develop integrated marketing and consumer-centric demand campaigns and activations that positively affect sales.
- Explore digital and social media platforms to create an omnichannel strategy that expands reach.
- Develop public relations initiatives and engage the public relations community to strengthen brand positioning.
- Conduct market analysis to identify consumer and market knowledge gaps with the brand partner, review in-market data such as store surveys and sales reports to monitor growth and competitor threats, and inform go-to-market plans and tactics.
- Analyze market data and sales trends to set annual revenue, expenditure, and profitability budgets.
- Create business strategies to achieve daily, monthly, and yearly goals.
- Develop marketing plans and establish indicators to measure each activity's results.
- Execute marketing activities according to the marketing calendar and ensure return on investment.
- Set sales targets and periodic sales forecasts, and ensure expected sales outcomes are achieved.
- Prepare monthly sales reports summarizing sales achievement, marketing activity updates, and the competitive landscape for submission to the principal.
- Manage and implement merchandising in accordance with brand guidelines.
- Explore and manage consumer data and engagement programs to support long-term goals.
- Liaise with the brand principal to maintain a consistent brand image and coordinate marketing campaigns, product launches, and public relations events.
- Liaise with government institutions to ensure practices comply with regulations.
- Liaise with local partners and ensure business milestones and standard operating procedures are in place.
About the company
LUXASIA operates as an omnichannel beauty brand-builder in Asia Pacific. It helps luxury beauty brands enter markets and grow by delivering integrated services across luxury retail, online commerce, consumer marketing and analytics, and supply chain management. The company works with a broad portfolio of over 100 brands and has joint ventures with major players like LVMH, Revlon, Puig, Shiseido, and Orveon to extend its reach. Its platform combines on-the-ground retail presence with digital channels and data-driven marketing to manage every step of a brand’s growth in the region. LUXASIA differentiates itself through its scale (15 markets and 2700 employees), deep regional expertise, and a full-suite, end-to-end service offering under one roof. The company's goal is to help luxury brands successfully enter Asia Pacific and expand their market presence, while providing opportunities for its people to grow and contribute as part of a collaborative team.
Company Size
501-1,000
Company Stage
N/A
Total Funding
$6.9M
Headquarters
Singapore, Singapore
Founded
1986
Get referred to LUXASIA
See people who can refer or advise you
Simplify's Take
What believers are saying
- 2026 awards in Malaysia, Vietnam, and Indonesia validate recent retail execution.
- New boutiques and concepts in Malaysia, Vietnam, and Indonesia show active door expansion.
- India luxury beauty demand is forecast to double by 2028, supporting brand onboarding.
What critics are saying
- Luxury beauty dependence leaves 90% of revenue exposed to brand-partner concentration.
- Localization in India is running late, threatening Fenty and Laura Mercier execution.
- Any major brand exit would damage LUXASIA's omnichannel model and partner credibility quickly.
What makes LUXASIA unique
- LUXASIA spans 15 APAC markets, serving 100-plus luxury beauty brands.
- It owns end-to-end capabilities: retail, ecommerce, consumer marketing, analytics, and supply chain.
- Its India and Southeast Asia localization wins attract brands like Creed, Fenty, and Chantecaille.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Health Insurance
- Mental Health Support
- Training Programs
- Employee Discounts