Product Marketing Manager

Product Marketing Manager

Litmus, a leader in Industrial DataOps is at the forefront of transforming how industrial companies leverage data to revolutionize operations at an enterprise scale.  We’re looking for a dynamic Product Marketing Manager to join our team and take ownership of our diverse product line. This role is pivotal in shaping the future of how our innovative solutions are perceived and utilized in the market.

An ideal candidate will strongly reflect these values - bias for action, customer-first, product-led, and peer success. These are non-negotiable core values that we seek in every individual joining Litmus.

Key responsibilities:

• Product Line Ownership: Take charge of a product line, understanding its intricacies, market position, and potential for growth. You will actively participate in the introduction and launch of new features and enhancements by conducting competitive analysis and market research for sales enablement strategies.
• Support Sales Enablement: Persona-specific messaging, industry-focused content, objection handling guides, mock recordings, win loss analysis, etc.
• Content Creation & Management: Develop compelling content that resonates with technical audiences and enterprise leaders, including but not limited to monthly webinars, regular blog posts, videos, and datasheets. Your content will educate, engage, and persuade potential users about the value Litmus brings to their operations.
• Feature Highlighting: Collaborate closely with product managers and sales engineering teams to deep-dive into customer issues, aligning them with our product features. You’ll be instrumental in conceptualizing content that showcases how our solutions address these specific problems.
• Support & Coordination: Actively participate in vendor interviews and handle research projects relevant to your assigned product line. Your contributions will also extend to award submissions, enhancing Litmus’s visibility and reputation in the market.
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Experience required and optional:

• Proven experience in product marketing, with a track record of successfully launching and growing product lines.
• Strong analytical skills to perform competitive analysis and market research effectively.
• Excellent content creation skills, with the ability to produce compelling materials that educate and persuade technical audiences.
• Experience working closely with product management and sales engineering teams, with a knack for translating technical features into customer benefits.
• Demonstrated ability to manage multiple projects simultaneously, with a sharp focus on details and deadlines.
• Strong interpersonal and communication skills, capable of fostering productive relationships with internal teams and external partners.
• Experience in community management and social media is a plus, providing an additional platform to engage and grow our user base.