Full-Time

Insights Analyst

Confirmed live in the last 24 hours

Highwire

Highwire

51-200 employees

Public relations for disruptive technology companies

Consulting
Consumer Software

Compensation Overview

$60k - $80kAnnually

Junior, Mid

New York, NY, USA

Hybrid position based in New York, NY.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
Tableau
Data Analysis
Google Analytics
Requirements
  • 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
  • Proficient with Google Suite (especially Sheets and Slides), data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
  • Strong verbal and written communication skills, with the ability to present data clearly and persuasively.
  • Highly organized, with excellent time management and a keen eye for detail.
  • Capable of identifying trends and solving strategic problems using data.
  • Familiarity with social platforms and emerging trends in digital and social media.
Responsibilities
  • Analyze social media, web, and traditional media data to generate insights that inform strategic communications and marketing decisions.
  • Develop and execute Boolean queries to monitor conversations across social media and online news platforms, identifying emerging trends and themes.
  • Build engaging and insightful data stories and visualizations using tools like Google Sheets, Google Slides, PowerPoint and Tableau to communicate key findings.
  • Use analytics platforms (e.g., Google Analytics, Sprout Social) to assess content performance and provide recommendations for optimization.
  • Conduct market and competitor analysis to establish baseline knowledge and uncover opportunities.
  • Leverage tools like Excel, Quid, and AI-driven platforms for efficient data collection and analysis.
  • Work closely with internal teams, including account leads, to integrate data insights into broader communication strategies.

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency utilizes its background in journalism and its strategic location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its communication strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences at the right time. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Highwire's strategic acquisitions and partnerships, such as with Candor Content, position it for accelerated growth and expanded service offerings.
  • The company's ability to command premium pricing due to its reputation for excellence in the tech industry suggests strong financial health and stability.
  • Highwire's specialized focus on disruptive companies in the tech sector offers employees the opportunity to work on cutting-edge projects with high-impact potential.

What critics are saying

  • The highly competitive and fast-paced nature of the tech communications market requires Highwire to continuously innovate to maintain its edge.
  • Integration challenges from recent acquisitions like Candor Content and Wonderscript could pose operational risks and affect service quality.

What makes Highwire unique

  • Highwire leverages its deep roots in journalism and strategic Silicon Valley location to offer tailored PR services, setting it apart from more generalized agencies.
  • The company's focus on disruptive tech companies allows it to specialize in navigating complex media environments, unlike competitors who may not have such a niche focus.
  • Highwire's recent acquisitions of Candor Content and Wonderscript enhance its digital marketing and content creation capabilities, providing a more comprehensive service offering than many traditional PR firms.

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