Regional Associate Director - Integrated Media Planning

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

The Regional Planning Associate Director is responsible for translating regional growth strategy into a clear, scalable category point of view (POV) and driving category specific growth, alignment, and impact across markets. The role provides category leadership, owns category planning and initiatives, and ensures one to many scaling of learnings and best practices. This role works in close partnership with the Regional Strategy Lead and key client stakeholders to ensure strategic clarity, consistency, and effective market adoption.

Key Responsibilities:

Category Strategy & POV Ownership

• Own and articulate a clear regional category POV, aligned to the growth direction set by Strategy & Growth
• Translate strategic intent into category priorities, frameworks, and guiding principles for markets
• Act as the regional category authority, providing clarity and direction across stakeholders

Category Planning & IBP Leadership

• Lead annual category Integrated Business Planning (IBP) at a regional level
• Ensure category strategy is translated into clear priorities, initiatives, and action plans
• Align category planning with broader regional and market business objectives

Category Initiatives & Growth Acceleration

• Develop, lead, and oversee category specific initiatives, pilots, and programs
• Identify growth opportunities and innovation levers within the category
• Ensure initiatives are designed for scalability and market adoption

One to Many Scaling & Best Practices

• Identify, codify, and scale category learnings, success models, and best practices across markets
• Enable markets with clear playbooks, guidance, and frameworks to drive consistent execution
• Promote knowledge sharing and continuous improvement across regions

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Stakeholder & Market Alignment

• Partner closely with client stakeholders to drive alignment, clarity, and consistency
• Act as a key regional interface between strategy, category, and market teams
• Ensure markets are aligned to category priorities while allowing for local relevance
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Qualifications

• 8 years of experience in a media agency, preferably with prior experience working on major regional client accounts.
• Strong communication and presentation skills.
• Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platform.
• Strong background in strategy, category leadership, growth/integrated planning
• Experience leading regional or multi market initiatives will be a plus
• Ability to translate strategy into clear, actionable category direction
• Strong stakeholder management and influence skills
• Commercially minded with a growth-oriented mindset