Full-Time

Store Manager

New Store Opening

Posted on 8/17/2026

Knix

Knix

201-500 employees

Direct-to-consumer leakproof intimate apparel

Compensation Overview

CA$63.8k/yr

Hamilton, ON, Canada

In Person

Category
Retail (1)
Required Skills
Sales
Inventory Management
Data Analysis

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Requirements
  • Proven experience as a Store Manager or senior retail leader in an upscale, premium, or fashion-forward brand, with a strong balance of people leadership and business acumen to drive results.
  • Demonstrated ability to lead teams in a dynamic environment while maintaining motivation, focus, and performance and adapting strategies to shifting business needs.
  • Strong critical-thinking and problem-solving skills, with the ability to prioritize, make sound decisions, and lead through change with agility and confidence.
  • Ability to develop others and build buy-in at all levels around key performance indicators, expectations, and their impact on results.
  • Deep understanding of operational excellence, including planning allocations, merchandising and product movement, labor management, and escalation handling.
  • Ability to use systems, tools, and data to train teams, execute initiatives, and support consistent store performance.
  • Necessary work authorization to be legally employed in Canada.
  • At least 18 years of age.
  • Ability to lift and handle packages weighing up to 25 pounds.
  • Ability to move efficiently through the store for extended periods and as needed for an entire shift.
  • Open and flexible availability for evenings, weekends, and holidays.
Responsibilities
  • Drive store performance through clienteling, floor leadership during peak moments, and coaching associates to maximize sales through needs-based service and strong product knowledge.
  • Use key performance indicators and business drivers, including traffic, conversion rate, average order value, and units per transaction, to set and communicate sales targets and adjust priorities.
  • Command the sales floor during peak segments and create urgency and high energy to convert opportunities.
  • Lead floor meetings, training, and coaching to drive alignment and consistent sales, service, and operational performance.
  • Build a customer-first culture that develops comfort, trust, loyalty, repeat visits, and meaningful connections with the brand.
  • Maintain operational excellence through inventory, shipment, and loss-prevention practices, ensuring accuracy, efficiency, and accountability.
  • Attract, hire, onboard, and develop sales talent while creating development pathways that support engagement and retention.
  • Execute company and marketing initiatives, including in-store events, visual standards, and new-store or pop-up support.

Knix makes direct-to-consumer intimate apparel focused on comfort and practicality. Its flagship leakproof underwear, designed to handle menstrual and urinary leakage with multi-layer, moisture-wicking gussets, anchors a broader range including wireless bras, activewear, shapewear, swimwear, loungewear, and the teen line Kt by Knix. The company sells mainly online but also operates physical stores and ships via Amazon, supported by a patented leakproof technology and campaigns that showcase real customers of diverse sizes. Its goal is to provide reliable, reusable intimate wear that protects against leakage while expanding its brand presence in North America and beyond.

Company Size

201-500

Company Stage

Acquired

Total Funding

$46.2M

Headquarters

Toronto, Canada

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • In 2026, Knix targets 30-plus North American stores, including Halifax.
  • June 2026 Target distribution for KT by Knix expands reach fast.
  • March 2025 Holt Renfrew placement boosts premium Canadian visibility.

What critics are saying

  • The 2022 California PFAS class action keeps draining cash and management time.
  • A PFAS liability finding would poison Knix's core leakproof promise and retailer access.
  • Target and wholesale expansion exposes Knix to margin pressure from return-heavy apparel channels.

What makes Knix unique

  • Knix’s leakproof patent and 2026 KT by Knix give it category-specific IP.
  • Joanna Griffiths built a size-inclusive community brand that Essity kept standalone in 2022.
  • Knix combines DTC, stores, and wholesale, unlike niche period-underwear startups.

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Benefits

Parental Leave

Product Discount

Wellness Program

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

19%

1 year growth

19%

2 year growth

20%
Essity
Aug 6th, 2026
Essity acquires Knix and takes global lead in leakproof apparel

Hygiene and health company Essity acquires 80% of the Canadian company Knix Wear Inc. (“Knix”), a leading provider of leakproof apparel for periods and incontinence. The purchase price amounts to USD 320m (approximately SEK 3.3bn)[...]

Yahoo Finance
Jul 14th, 2026
Knix appoints Nicole Tapscott as brand president after hitting $730M in sales

Canadian intimates and activewear brand Knix has appointed Nicole Tapscott as brand president, effective 1 August. Tapscott, who joined as chief commercial officer in early 2024, succeeds founder Joanna Griffiths, who is departing following a planned transition. During Tapscott's tenure, Knix doubled its retail store footprint and expanded wholesale partnerships to include Target, Revolve, and Free People. The Knix brand portfolio recently surpassed C$1 billion in cumulative net sales. Before joining Knix, Tapscott served as chief marketing officer at Mejuri and vice president at Casper, where she launched international markets and contributed to the company's IPO. The appointment follows Knix's recent naming of Cyntia Leo as chief marketing officer in May.

Fortune
Feb 8th, 2026
Knix founder uses hypnotherapy to tackle fear of failure and extreme burnout at $400M company

Joanna Griffiths, founder and president of $400 million intimates company Knix, has been working with hypnotherapist Grace Smith for five years to manage extreme burnout and work through her fear of failure. The pair meet biweekly for hour-long sessions focusing on business decisions and insecurities. Griffiths launched Knix in Toronto in 2012 and sold 80% of the business to Essity in 2022 for $320 million. Between 2020 and 2022, she endured the pandemic, had three children, raised a $50 million Series B round and completed the sale—all whilst serving as CEO. Diagnosed with extreme burnout in 2024, Griffiths has learned to set boundaries and reject hustle culture. Under her continued leadership as president, Knix reached C$1 billion in net sales last December.

PR Newswire
Mar 31st, 2025
Knix Partners With Holt Renfrew To Grow Canadian Retail Footprint

TORONTO, March 31, 2025 /PRNewswire/ -- Today, Knix, the intimates, swim, active and #1 Leakproof Brand in North America, launches in Holt Renfrew across six retail locations, including two pop-ups. The partnership features a select assortment available in-store and online, bringing together these two renowned Canadian brands. Knix recognized the opportunity to bring the product into the hands of more consumers with this partnership in the elevated and impactful way that Holt Renfrew is known for. This marks an exciting retail footprint expansion for the Knix brand, to complement their direct-to-consumer channels

PR Newswire
Mar 20th, 2025
Knix Partners With Four Iconic Female Founders And Goes "Out Of Office" To Celebrate New Swimwear Collection

"This campaign represents more than just swimwear – it's a celebration of women who are unapologetically powerful," says Joanna Griffiths, Founder President of Knix. "The 'Out of Office' concept was inspired by the idea that even the busiest women take time to disconnect, recharge and rejuvenate. Alongside this campaign, we're excited to introduce our new innovative sculpt fabric, designed to make you feel supported, confident, and beautiful – in a swimsuit that works as hard as you do.". Campaign Partners. Knix's commitment to empowerment is embodied by the remarkable women featured in the campaign. Here is what they had to say:"Being part of Knix's swimwear campaign has been a healing journey, helping me embrace my body and culture