Full-Time

Senior Site Reliability Engineer

Updated on 8/1/2026

Sanity

Sanity

201-500 employees

API-powered customizable CMS for content

No salary listed

Remote in USA + 2 more

More locations: Remote in Canada | New York, NY, USA

Remote

Must be based in the United States or Canada with East Coast/Eastern Time overlap and reasonable overlap with European engineering hours.

Category
DevOps & Infrastructure (1)
Required Skills
Kubernetes
Incident Response
Distributed Systems
Data Visualization
Computer Networking
Postgres
Elasticsearch
Prometheus
Observability
DevOps
Google Cloud Platform

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Requirements
  • Experience with Site Reliability Engineering or DevOps tools, processes, and culture.
  • At least 5 years of experience participating in a Site Reliability Engineering on-call rotation.
  • An analytical approach to designing, diagnosing, and optimizing infrastructure.
  • Experience managing scalable, highly available, cloud-based applications, ideally with high request volume and customer-facing uptime expectations.
  • Experience using Kubernetes to orchestrate, scale, and manage containerized applications in cloud-based environments.
  • Experience building continuous integration and continuous delivery pipelines.
  • Experience with an observability stack such as Prometheus.
  • Comfort handling incidents and outages with a practical, thoughtful communication style in high-pressure situations.
  • Based in the United States with reasonable overlap with European engineering hours.
Responsibilities
  • Design, build, and operate shared platform foundations, including Google Cloud Platform infrastructure, Kubernetes, networking, routing, continuous integration and continuous delivery, and observability.
  • Diagnose and troubleshoot complex distributed systems running at high request volume.
  • Ensure observability and analyze the behavior of the technology stack.
  • Modernize edge, caching, and gateway layers onto Fastly and strengthen observability across the platform.
  • Improve reliability through dashboards, alert severity, paging standards, on-call readiness, and incident response.
  • Build golden paths, production-readiness checks, safe rollouts, and automation to simplify deployment.
  • Mentor engineers and raise the technical bar through code review, design review, and pairing.
  • Participate in the on-call rotation and support the rollout of developer on-call processes.
Desired Qualifications
  • Experience working across content delivery networks, edge systems, gateways, and caching layers, or willingness to develop deeper expertise in those areas.
  • An open but considered approach to new technologies.

Sanity.io offers a highly customizable API-centric CMS that helps businesses manage content from multiple sources and deliver data-driven experiences across channels. Its core product, Sanity Studio, is a real-time toolkit that separates content from presentation, enabling teams to create and reuse content as data for different platforms. The platform emphasizes a flexible, composable architecture and strong developer experience, with seamless integration of external data sources and workflows. Its goal is to help organizations modernize their content strategies, improve operational efficiency, and deliver consistent, branded experiences at scale.

Company Size

201-500

Company Stage

Series C

Total Funding

$137.1M

Headquarters

Oslo, Norway

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • AI-era workflows reduce manual publishing, translation, and auditing costs.
  • Composable APIs help enterprises reuse content across channels and systems.
  • Large content libraries benefit from governance, automation, and schema-driven reasoning.

What critics are saying

  • Adobe and Contentstack can copy AI workflow features quickly.
  • Complex customization slows adoption among smaller, low-code customer teams.
  • Automation failures or security incidents can damage trust across enterprise deployments.

What makes Sanity unique

  • Developer-first structured content platform treats content as data.
  • Real-time Studio and Content Lake separate content from presentation.
  • AI Content Operating System adds Content Agent, MCP, and Functions.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Flexible Work Hours

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

1%
Lamina
Jul 17th, 2026
AI reels makers for product brands: what to look for in 2026.

AI reels makers for product brands: what to look for in 2026. In 2026, picking an AI reels maker means checking brand control, product awareness, editing, price, and integrations. This guide shows what matters and compares Lamina to other tools. Lamina Team Product Team @ Lamina If you're looking for an AI reels maker for a product brand in 2026, focus on two things: staying on-brand and fitting into your existing workflow. This article breaks down what matters in AI tools for reels and product videos, and where platforms like Lamina and others actually differ for marketing teams. What is an AI reels maker for product brands in 2026? In 2026, an AI reels maker for product brands is more than a video filter. It's a system that understands your brand assets, your product catalog, and your campaign goals, then generates short vertical videos for social, ads, and marketplaces. It should automate the heavy lifting of ad creative, not force your team to become prompt engineers or editors. Different platforms define this differently. Some tools are AI image editors that bolt on basic video. Others, like Lamina, start from a brief plus a brand kit to create on-brand product reels, photos, and banners through pre-made apps. For marketing teams, the definition that matters is simple: does it help you ship better creative, faster, without chaos? How should product brands evaluate AI reels makers and ad creative tools? When you compare AI ad creative platforms or "AI for reels" tools, start with use-cases, not features. Ask if the product can generate vertical reels, static creatives, and variations that match your brand guidelines without manual rework. Then look at whether it supports the formats you actually use across Meta, Instagram, YouTube Shorts, and marketplaces, not just generic video exports. Next, inspect workflow fit. Do you upload briefs, product shots, and a brand kit and get usable outputs, or do you spend hours iterating prompts? Lamina is built around apps for specific jobs - like brand-locked vertical reels or ad variants - so a marketer can create and test creatives without relying on a separate prompt specialist or a full-service AI ad creative agency. What should you demand for on-brand control in AI reels? For a product brand, "AI demo video maker" or "AI beauty product video" tools are only useful if they stay on-brand. You should be able to lock in logos, fonts, colors, and visual style so reels, photos, and banners look like they came from the same team. If an AI platform treats your brand as a loose suggestion, you'll spend time fixing frames instead of shipping campaigns. Lamina is explicit about this: its apps generate on-brand product photos, virtual try-ons, product reels, and campaign banners from a brief and a brand kit, not from ad-hoc prompts. That means a jewelry brand like Gehna India can keep consistent visual language across AI product photography, brand-locked vertical reels, and banners without reinventing the look for every creative. How do AI reels makers differ on pricing and value? Pricing varies widely across AI ad creative makers. Lamina's published plans start at $19/month for Starter (1,000 credits), $59/month for Creator (3,200 credits), and $99/month for Scale (5,500 credits and 2 workspaces), plus $15/seat for extra team members. Caspa.ai's public pricing lists $39/month for Starter (500 credits, images only, no video), $66/month for Growth (1,000 credits), and $166/month for Scale (2,500 credits). Some tools come in lower, usually with stricter limitations. Flair.ai shows a Free plan at $0, a Pro plan at $8/month with 2 video generations, Pro+ at $26/month, and Scale from $38/month. Photoroom lists several plans between $12.99 and $89.99/month and mentions a $9.99/month option, with a free tier implied. On the opposite end, Superside positions itself as a managed creative subscription, starting at a $15,000 monthly minimum on an annual term plus a $1,000/month software fee, with other tiers going higher. What features matter if you want AI for reels creation, not just images? Marketers searching for "ai create product demo video" or "ai for reels making" often find image-only tools. Caspa.ai's Starter plan, for example, explicitly notes "Images only (no video)." If reels, AI demo video creation, or AI beauty product video workflows are central to your funnel, you should confirm that the platform does full vertical video, not just animate static scenes or slideshows. With Lamina, reels sit alongside AI product photography for e-commerce, virtual try-ons, and campaign banners. The same brand kit drives them, so a "new launch" brief can output a consistent mix of on-model photos, short-form product reels, and social banners. That matters if you're running paid social where static ads, reels, and story placements all need to align. How does workflow and integration affect AI ad creative platforms? An AI ad creative generator that sits outside your stack quickly becomes shelfware. The practical question is: how do creatives and marketers get assets in and out? Lamina integrates with Shopify, Webflow, Sanity, Slack, Google Drive, n8n, and tools like Claude, Cursor, and Windsurf via MCP. That makes it easier to pull product data in and push approved creatives out to the channels or teams that need them. If you're evaluating AI ad creative tools, check whether they require manual uploads for every variation, or if they can connect to your product catalog or CMS. Also look for clear app surfaces: Lamina exposes specific apps for things like AI ad variants for paid social and campaign banners at scale, so you can connect each step of your creative pipeline instead of managing one giant, generic "generation" endpoint. Where does Lamina fit among AI ad creative makers for product brands? When Lamina appears in rankings or comparisons, Lamina (the Lamina team) write this section to be explicit about what Lamina do and what Lamina don't. Lamina focuses on e-commerce and brand teams that want on-brand product photos, try-ons, reels, and banners from a brief and brand kit, using pre-made apps rather than raw prompt engineering or a managed agency model. Compared to image-first tools like Photoroom, or image-only tiers like Caspa.ai Starter, Lamina is built to cover the mix of formats marketers ask for: reels, photos, banners, and ad variants. Compared to high-touch services like Superside - which start at a $15,000 monthly minimum plus software fees - Lamina is software-only, with transparent self-serve plans listed at Lamina pricing and detailed answers to workflow and usage questions in the Lamina FAQ. FAQ. Is Lamina an AI ad creative agency or a self-serve AI ad creative platform? Lamina is a self-serve AI creative platform, not an agency. It provides apps that turn a brief and brand kit into on-brand photos, virtual try-ons, product reels, ad variants, and banners. You use it in-house, instead of hiring a managed AI ad creative agency with high retainers or minimums. How does Lamina's pricing compare to other AI creative tools for product brands? Lamina's published plans start at $19/month for Starter, $59/month for Creator, and $99/month for Scale, with $15/seat for extra members. Caspa.ai lists $39/month Starter, $66/month Growth, and $166/month Scale. Flair.ai publishes plans from $0 to $38/month+. Photoroom lists several plans in the $12.99-$89.99/month range and mentions $9.99/month. Can AI reels makers like Lamina also handle static product photos and banners? Lamina is designed to handle more than reels. From one brief and brand kit, its apps can generate on-brand product photos, virtual try-ons, vertical reels, and campaign banners. That helps marketing teams keep a single look and feel across static feeds, stories, and short-form video, instead of using disconnected tools for each format. Do I need prompt engineering skills to use Lamina for AI reels or demo videos? No. Lamina is built around pre-made apps for specific jobs - such as product reels, ad variants, or banners. You provide a brief and your brand kit, and the apps generate on-brand outputs for you to select and refine. The goal is to keep marketers in control of strategy and review, not prompt engineering. Which integrations matter most when picking an AI ad creative maker for e-commerce? For e-commerce, catalog and workflow integrations are key. Lamina connects to Shopify, Webflow, Sanity, Slack, Google Drive, and n8n, plus developer tools like Claude, Cursor, and Windsurf via MCP. That makes it easier to pull in product data, collaborate with teams, and slot AI creative into existing content and ad pipelines. Tags ai-reels-maker ecommerce-marketing creative-automation social-ads product-video

MarTech360
Mar 5th, 2026
Sanity Unveils AI-Powered Content Operating System to Enable Scalable AI Content Operations

Sanity unveils ai-powered Content Operating System to enable scalable AI content operations. Sanity has announced the evolution of its platform into a Content Operating System for the AI era. The platform is designed to enable organizations to gain access to the infrastructure needed to build, automate, and scale AI-based content operations. It is an intelligent backend for teams using AI across digital experiences. The platform is built on three key principles: modeling business data effectively, automating workflows, and supporting flexible integrations. It is designed to enable organizations to effectively manage their content ecosystems while supporting AI-based applications in production environments. By providing a structured content modeling solution alongside automation and AI-based infrastructure, Sanity claims that its platform is an operational backbone for modern content strategies enabled by AI. Expanding AI capabilities across the content lifecycle. Sanity has been releasing a range of native AI tools in recent months that are meant to assist businesses in operationalizing AI within their content workflows. The tools are meant to assist in managing large-scale content management tasks in a structured manner. One of the core innovations is the Sanity Content Agent, which can execute complex content operations directly within editorial environments. The agent is capable of analyzing thousands of pages to identify strategic gaps, audit content libraries, and prepare materials for publishing workflows. This enables content teams to maintain consistency and quality while scaling operations across large digital portfolios. Furthermore, the automation capabilities of the platform can be extended with Functions, which, together with the Agent API, enables organizations to automate translations, content distribution, as well as publishing across multiple channels. This, in turn, can help minimize operational costs while ensuring that content management is always dynamic. Furthermore, Sanity has also introduced an MCP server, which can be used for providing safe access for AI agents that operate outside of the system, allowing them access to structured content. This, in turn, can help eliminate the need for creating duplicate content repositories, as well as for custom integrations, which can be necessary for the development of AI-based applications and services. Introducing Agent Context for smarter AI interaction. Sanity's latest native AI feature, Agent Context, advances the company's broader vision for intelligent content infrastructure. Instead of relying on traditional vector-based retrieval methods, the system compresses an organization's Sanity schema so that AI agents can interpret the structure and relationships within the content model itself. With this approach, AI systems are able to translate natural language queries into precise data queries that align directly with the organization's content architecture. By maintaining the relationships and validation rules embedded in the schema, Agent Context allows AI agents to interact with content more intelligently. This structured understanding helps avoid the limitations of flattened embeddings or probabilistic vector searches that often strip away contextual relationships. As a result, AI systems can move beyond approximate retrieval toward deeper reasoning about how content elements connect across a company's digital ecosystem. "When content is modeled intentionally - with relationships, validation rules, governance, and real-time APIs - AI systems stop guessing and start reasoning," said Magnus Hillestad, co-founder and CEO of Sanity. "That's the foundation companies need to compete." Enabling the next generation of ai-driven content operations. As AI becomes increasingly integrated into marketing strategies, digital experience management, and content operations, the need for structured AI-ready content infrastructure continues to rise. As Sanity continues to develop its evolving concept of Content Operating System, it aims to help businesses meet the need for infrastructure that allows AI-ready content to be accessed and utilized effectively. This means that businesses can leverage Sanity to move beyond experimental AI operations and into fully functional AI operations with its structured content architecture, automation layers, and agent-ready contexts. For businesses looking to take advantage of the evolving AI landscape, moving into structured AI-ready content infrastructure like Sanity is one key step in making generative AI operations a tangible business reality.

PR Newswire
Mar 4th, 2026
Sanity launches AI Content Operating System to automate enterprise content operations at scale

Sanity has announced the evolution of its platform as the Content Operating System for the AI era, positioning itself as an intelligent backend for companies building AI content operations at scale. The platform is built around three pillars: model your business, automate everything, and power anything. Recent native AI features include Content Agent, which handles complex content operations like auditing and publishing, and Agent Context, which enables AI agents to understand structured content through schema compression rather than vector embeddings. The platform's Functions and Agent API extend automation across translation, distribution and publishing. Multimedia company Complex has automated its e-commerce editorial operations using Sanity, whilst online travel agency loveholidays replaced a £300,000-per-year translation agency. Two content specialists now manage content for over 50,000 hotels, launching new markets in days rather than months.

Sanity
May 12th, 2025
The end of CMS era and our $85M Series C. | Sanity

Why the age of CMS is over and why we raised $85M Series C to empower all developers to build, scale and ship all content applications across teams.

GP Bullhound
May 8th, 2025
Sanity Secures $85M Series C Funding

Sanity has raised $85 million in a Series C round led by Bullhound Capital. The company offers a platform that treats content as reusable data, making it AI-ready and multi-channel friendly. In 2024, Sanity surpassed $40 million in annual recurring revenue and expanded its global reach to support over 30,000 organizations. The platform is used by brands like Skims, Puma, and ATT to enhance content operations.