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Ford collabs with Filson: Bronco Filson SUV incoming. When you think of outdoor capability, you think of gear that can tackle the elements. Ford is collaborating with Filson to bring you the ultimate outdoor vehicle, the all new 2027 Ford Bronco(R) Filson(TM) Edition SUV, built for the long haul. Look forward to a premium off-road SUV that blends the legendary Built Wild(R) capabilities of Ford with the heirloom-quality craftsmanship of Filson and their iconic Unfailing Goods reputation. It is an automotive partnership designed and built for those who see the great outdoors more than just an escape, but as a way of life. Raptor-Grade muscle and proven Sasquatch(R) capability. The backbone of every Ford Bronco Filson is a high-strength steel ladder frame engineered specifically to handle the toughest trail conditions. Under the hood, this premium edition breaks new ground by borrowing heavy-duty muscle usually reserved for high-performance tracks. It is powered by the proven twin-turbocharged 3.0-liter EcoBoost(R) V6 engine, shared with the Bronco Raptor(R) and refined with application-specific tuning. This powerplant delivers massive horsepower and exceptional low-end torque, giving drivers the confidence to climb mud, loose rock, and steep inclines without hesitation. Bronco buyers don't just want a vehicle - they want a partner for wherever they're headed. Filson has spent more than a century making gear people trust and putting their products to the test in extreme conditions. That's exactly the standard Ford Raceway Inc had in mind when Ford Raceway Inc built this vehicle, and it's why its customers love Bronco. Andrew Frick, president, Ford Blue and Ford Model e. To ensure peak performance when the pavement ends, every Ford Bronco(R) Filson(TM) comes standard with the legendary Sasquatch(R) Package. This trail-ready hardware suite includes: * Front and rear electronic locking differentials for maximum traction. * High-performance FOX(TM) shocks with internal bypass technology to reduce harshness over rugged terrain. * 35-inch rugged-terrain tires, providing incredible off-road grip while maintaining smooth on-road manners. Navigating tight switchbacks or slow-mode rock crawling is effortless thanks to standard Trail Turn Assist and Trail 1-Pedal Drive. Drivers can optimize their performance across any landscape using the advanced Terrain Management System(TM) with G.O.A.T. Modes(R)(Goes Over Any Type of Terrain), featuring seven driver-selectable modes: Normal, Eco, Sport, Slippery, Baja, Off-Road, and Rock Crawl. A premium cabin crafted to wear in, not wear out. While the exterior is ready to tackle the elements, the interior offers a highly refined, climate-controlled retreat. In fact, this is the quietest Bronco cabin ever built. Engineers utilized acoustic glass, improved body airflow, and enhanced seals to deliver nearly 20% less perceived wind noise compared to the 2021 Bronco. "For nearly 130 years, Filson has built products for people who depend on their gear in the harshest conditions imaginable. The Bronco Filson is a natural extension of that legacy, combining uncompromising capability with thoughtful craftsmanship and utility-driven design. This vehicle was created for people who see the outdoors not as an escape, but as a way of life." Alex Carleton, chief creative officer at Filson Inside, the materials are inspired by Filson's traditional outdoor palettes and textures, including their legendary Tin Cloth short-lined cruiser jacket and rugged twill. The cabin features perforated, quilted leather seating surfaces, a leather-wrapped instrument panel, a leather-wrapped steering wheel, and distinctive brass accents on the steering wheel bezel and G.O.A.T. Modes(R) dial. For year-round comfort, the SUV includes ventilated front seats and heated rear seats, paired with an upgraded B&O(R) audio system. Utility-driven design shines through with innovative storage solutions. Filson-inspired removable saddlebags are integrated throughout the interior, including door-mounted bags and available cargo-area bags made from water-resistant and dirt-resistant materials. Equipped with convenient magnetic closures instead of snap buttons, these detachable bags feature customizable compartments for tools, fly boxes, or outdoor gear, allowing you to unclip your equipment and carry it straight to your destination. "There is a massive difference between premium and precious. If you're hesitating because you're afraid to get the cabin dirty, it doesn't belong in a Bronco. Every material we chose with Filson had to be honest, tactile, and relentlessly durable. And like a great piece of gear, this interior isn't meant to wear down, it's designed to wear in, aging beautifully alongside you and your adventures." Paul Wraith, global design director, Sport Utility Vehicles Distinctive heritage style. The Ford Bronco Filson stands out on the road with a unique front grille displaying bold BRONCO lettering, heritage-painted wheel arches, painted mirror caps, and factory power-deployed running boards that automatically extend for easy entry. Up front, exclusive trail sight tie-downs on the hood corners make it easy to secure longer gear like canoes or kayaks. A digital rearview mirror connected to a tailgate camera ensures clear sightlines even when the cargo area is fully packed. The Ford Bronco Filson is available in a variety of stunning colors, including the exclusive Field Green Metallic, as well as Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. For collectors, a limited Ford Bronco(R) Filson(TM) First Edition will be available for North America. This launch model features an exclusive Iron Sands Copper Metallic exterior paint color, a unique fender badge, a custom serialized console badge commemorating the historic Ford x Filson collaboration, and additional specialized cargo storage bags. This limited-edition configuration is engineered to serve as a timeless 4x4 built to make lifelong memories and be handed down through generations.

Ford teams up with Filson for A new Bronco. Ford and Filson are working together on a special Bronco model. May 20, 2026 12:48 PM EDT Automotive News Writer, Men's Journal Key points. * Ford and Filson team up for a new Bronco. * Expect a full reveal June 3. Ford continues its run of collaborations with famed American brands, this time with Filson. Filson and Ford released a single teaser image of a new Bronco the two are collaborating on, featuring a hard tire cover with the Bronco and Filson logos on it. The metallic green color is evident even in the teaser, and given Filson's legendary outerwear, the Bronco seems a natural fit for the collaboration. Keep Watching Sleater-Kinney's 'Dig Me Out' Ranked Among the Greatest Punk Albums of All Time Watch More Ford and Filson aren't sharing any details ahead of the June 3 debut, but some obvious decisions have been made. The Bronco's fender flares indicate the presence of the SUV's Sasquatch package, which adds the off-road accessories you'd expect from a car connected with Filson. That means 35-inch tires, locking differentials, Ford's Trail Turn Assist feature, all sorts of drive modes, and more. Likely, the upcoming model will feature plenty of callbacks to Filson's own famed outdoors equipment, like its Cruiser and Mackinaw jackets. Ford has previously collaborated with Filson. In 2020, the two brands built another Bronco, the Wildland Fire Rig, to support forest firefighting and conservation. The truck was a concept, but Ford also donated two similar Broncos to rural firefighting crews, while Filson dropped a limited-run collection to commemorate the occasion. Expect a similar playbook here, though Ford may decide to offer a limited run of units for production. Automotive News Writer, Men's Journal Chase Bierenkoven is an automotive and transportation journalist based in Colorado, specializing in news, features, and vehicle reviews. His work appears in Edmunds, AP News, Men's Journal, and Autoblog, and he regularly creates video content for his own YouTube channel.