Full-Time

Senior Digital Media Manager

Posted on 9/6/2024

QuinStreet

QuinStreet

501-1,000 employees

Digital marketing and online marketplace management

AI & Machine Learning
Financial Services

Compensation Overview

$70k - $100kAnnually

+ Performance Bonus + Commission + Equity (Restricted Stock Units)

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Excel/Numbers/Sheets
Requirements
  • Develop and implement performance driven digital media strategies to drive client growth based on their individual goals.
  • Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
  • Manage multiple channels for multiple clients independently
  • Integrate offline customer data with online campaign performance metrics
  • Collaborate with the creative team to strategize on programmatic display and social creative that generate results
  • Oversee and analyze custom reports for clients with large geographic footprints
  • Identify opportunities to pitch new services to existing and potential new clients
  • Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
  • Monitor and optimize campaign pacing, budgets, and bidding
  • Analyze and strategize over campaign performance metrics
  • Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
  • Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem
  • 3+ years of professional experience in paid digital marketing
  • Bachelor’s Degree or higher in Business, Marketing, or related field
  • Expertise in developing and optimizing Paid Search and Social campaigns through analysis of performance reports and down-funnel data
  • Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
  • Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
  • Exceptional verbal and written communications skills
  • Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
  • Comfortable delegating responsibilities to other team members and working closely with key partners to manage the process with the greater team
  • Detail oriented and able to update systems with high accuracy.
Responsibilities
  • Develop and implement performance driven digital media strategies to drive client growth based on their individual goals.
  • Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
  • Manage multiple channels for multiple clients independently
  • Integrate offline customer data with online campaign performance metrics
  • Collaborate with the creative team to strategize on programmatic display and social creative that generate results
  • Oversee and analyze custom reports for clients with large geographic footprints
  • Identify opportunities to pitch new services to existing and potential new clients
  • Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
  • Monitor and optimize campaign pacing, budgets, and bidding
  • Analyze and strategize over campaign performance metrics
  • Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
  • Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem.

QuinStreet creates and manages online marketplaces that connect consumers with brands offering specific products or services. Operating in sectors like insurance, personal loans, credit cards, banking, and home services, QuinStreet uses advanced segmentation and AI technologies to efficiently match consumers with the right brands. The company follows a performance-based business model, where brands pay only for measurable results such as leads or clicks, outlined in detailed agreements called Insertion Orders. This model allows clients, primarily in financial and home services, to receive highly targeted customer prospects, leading to improved marketing outcomes and higher ROI. QuinStreet's expertise in digital media positions it as a valuable partner for brands aiming to enhance their online presence and customer acquisition efforts.

Company Stage

IPO

Total Funding

$38.9M

Headquarters

Foster City, California

Founded

1999

Growth & Insights
Headcount

6 month growth

1%

1 year growth

3%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization enhances customer engagement and conversion rates for QuinStreet.
  • Voice search optimization offers expansion opportunities for QuinStreet's services.
  • Blockchain integration could enhance QuinStreet's credibility and client trust.

What critics are saying

  • Increased competition may erode QuinStreet's market share in key sectors.
  • Selling the higher education vertical may reduce revenue and market presence.
  • Performance-based revenue models expose QuinStreet to financial risks if campaigns underperform.

What makes QuinStreet unique

  • QuinStreet specializes in performance-based digital marketing across multiple sectors.
  • The company uses AI technologies for efficient consumer-brand matching.
  • QuinStreet's business model focuses on delivering measurable marketing results.

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