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Full-Time

Senior Digital Media Manager

Confirmed live in the last 24 hours

QuinStreet

QuinStreet

501-1,000 employees

Digital marketing and online marketplace management

AI & Machine Learning
Financial Services

Compensation Overview

$70k - $100kAnnually

+ Performance Bonus + Commission + Equity Grants

Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Excel/Numbers/Sheets
Requirements
  • Develop and implement performance driven digital media strategies to drive client growth based on their individual goals.
  • Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
  • Manage multiple channels for multiple clients independently
  • Integrate offline customer data with online campaign performance metrics
  • Collaborate with the creative team to strategize on programmatic display and social creative that generate results
  • Oversee and analyze custom reports for clients with large geographic footprints
  • Identify opportunities to pitch new services to existing and potential new clients
  • Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
  • Monitor and optimize campaign pacing, budgets, and bidding
  • Analyze and strategize over campaign performance metrics
  • Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
  • Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem
  • 3+ years of professional experience in paid digital marketing
  • Bachelor’s Degree or higher in Business, Marketing, or related field
  • Expertise in developing and optimizing Paid Search and Social campaigns through analysis of performance reports and down-funnel data
  • Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
  • Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
  • Exceptional verbal and written communications skills
  • Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
  • Comfortable delegating responsibilities to other team members and working closely with key partners to manage the process with the greater team
  • Detail oriented and able to update systems with high accuracy.
Responsibilities
  • Develop and implement performance driven digital media strategies to drive client growth based on their individual goals.
  • Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
  • Manage multiple channels for multiple clients independently
  • Integrate offline customer data with online campaign performance metrics
  • Collaborate with the creative team to strategize on programmatic display and social creative that generate results
  • Oversee and analyze custom reports for clients with large geographic footprints
  • Identify opportunities to pitch new services to existing and potential new clients
  • Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
  • Monitor and optimize campaign pacing, budgets, and bidding
  • Analyze and strategize over campaign performance metrics
  • Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
  • Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem.

QuinStreet creates and manages online marketplaces that connect consumers with brands offering specific products or services. Operating in sectors like insurance, personal loans, credit cards, banking, and home services, QuinStreet uses advanced segmentation and AI technologies to efficiently match consumers with the right brands. The company follows a performance-based business model, where brands pay only for measurable results such as leads or clicks, outlined in detailed agreements called Insertion Orders. This model allows clients, primarily in financial and home services, to receive highly targeted customer prospects, leading to improved marketing outcomes and higher ROI. QuinStreet's expertise in digital media positions it as a valuable partner for brands aiming to enhance their online presence and customer acquisition efforts.

Company Stage

IPO

Total Funding

$38.9M

Headquarters

Foster City, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

11%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investments from firms like Harbor Capital Advisors and Morgan Stanley indicate strong market confidence in QuinStreet's business model.
  • The company's focus on performance-based marketing ensures that clients receive high value for their marketing spend, potentially leading to long-term partnerships.
  • QuinStreet's expertise in digital media and targeted marketing can drive substantial improvements in clients' online presence and customer acquisition strategies.

What critics are saying

  • The performance-based model, while attractive, may lead to revenue volatility depending on campaign success.
  • The competitive landscape in digital marketing is intense, requiring continuous innovation to maintain a leading position.

What makes QuinStreet unique

  • QuinStreet's performance-based model ensures clients only pay for measurable results, providing a clear ROI advantage over traditional marketing methods.
  • The company's use of advanced AI and segmentation technologies allows for highly targeted customer acquisition, setting it apart from competitors.
  • QuinStreet's strategic acquisitions of high-value domains like Insure.com and Insurance.com bolster its authority and presence in the insurance sector.