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Saskatchewan Roughriders

Marketing Data Analyst

Data AnalysisConfirmed live in the last 24 hours
Full-timeRegina, SK, CanadaNo salary listed

About the Job

Requirements

  • A bachelor's degree in Business Analytics, Statistics, or a related and appropriate field is required.
  • Demonstrated experience using customer relationship management tools and marketing automation platforms to build strategic analytics and insights is required.
  • Three to five years of experience in a related field or position is required.
  • Proficiency in Microsoft Excel and SQL is required.
  • Experience with Tableau and/or Power BI and Microsoft Dynamics customer relationship management is required.
  • Strong organization, attention to detail, initiative, and ability to multitask effectively are required.
  • Ability to think critically and analytically and creatively provide solutions is required.
  • Ability to work in a fast-paced environment with multiple concurrent projects is required.
  • Ability to work independently with minimal supervision is required.
  • Strong communication skills and ability to turn data into clear, compelling stories and recommendations for stakeholders are required.
  • The successful candidate must reside locally or be willing to relocate to Regina, Saskatchewan.

Responsibilities

  • Analyze fan behavior, ticket purchases, and campaign results.
  • Build models to improve segmentation, retention, and purchase prediction.
  • Support fan persona development and marketing personalization using purchase history, attendance patterns, social engagement, and related data.
  • Create and maintain dashboards for ticketing, marketing, partnerships, and retail.
  • Track key metrics across digital, social, and email campaigns.
  • Collect data through Rider Programs, Community Events, and Fan Activations.
  • Evaluate performance to inform strategic improvements.
  • Provide focused recommendations for internal stakeholders.
  • Evaluate campaign performance using tools such as Braze and Dash.
  • Support A/B testing programs to optimize messaging, conversions, and campaign performance.
  • Track revenue and fan engagement driven by marketing campaigns.
  • Develop and maintain audience segmentation frameworks for ticketing, marketing, partnerships, and fan engagement initiatives.
  • Build and manage target audiences using fan behavioral, transactional, demographic, and engagement data.
  • Partner with the Lifecycle Marketing Specialist to identify and activate audience opportunities for targeted campaigns and automated customer journeys.
  • Analyze audience performance and recommend improvements to targeting, personalization, retention, and conversion.
  • Support audience governance and data quality initiatives within marketing automation platforms.
  • Lead post-game and seasonal survey efforts.
  • Turn fan feedback into actionable recommendations.
  • Analyze website and mobile app user behavior, conversion funnels, and engagement trends.
  • Identify opportunities to improve fan experiences, conversions, and digital engagement.
  • Support testing and optimization initiatives through audience analysis, performance measurement, and reporting.

Desired Qualifications

  • Experience with R or Python is considered an asset.
  • Experience with Ticketmaster Archtics is considered an asset.

About the Company

Saskatchewan Roughriders

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